Exclusive third-party content will extend Bragg’s reach in key regulated markets including the United Kingdom
ORYX Gaming, a Bragg Gaming Group company, announced today that it will provide its exclusive content to a roster of iGaming brands powered by the White Hat Gaming platform.
Games will be distributed to White Hat’s extensive operator network, with an initial batch of slot games set to be released before year end, followed by additional title launches planned for 2022.
The deal will see ORYX’s games reach over 40 new brands across Europe and, following its UKGC licence award last month, significantly boost its profile in this key region.
With White Hat’s platform serving MGA jurisdictions as well as the UK, ORYX’s distribution in regulated markets across the continent is set to expand as part of its wider commercial strategy.
This agreement with White Hat Gaming follows a series of new market entries with a host of new partners. Thanks to these partners, the ORYX platform enjoys a broader footprint across the regulated European landscape and maintains its growing status as a leading industry provider.
Chris Looney, Chief Commercial Officer at Bragg, said: “White Hat Gaming is an established platform provider that will get our content exactly where we want it to be. The range of brands to whom we can provide our exclusive iGaming content has been strengthened, especially in the UK where we’re looking to leverage our new licence. This agreement meets our goals and emboldens us as we continue to push on across Europe.”
Kola Okoko, Head of Content at White Hat Gaming, said: “We’re always looking to add the best titles and grow our offering and this deal with ORYX makes our portfolio that much more appealing. The games we’ll be able to roll out this year and next are sure to be well-received by all our operator partners’ players. We’re looking forward to seeing our new relationship flourish.”
