EPIC and Kindred Link-up Once Again in the US


Gambling harm minimization consultancy EPIC Risk Management has once again teamed up with the Kindred Group to provide sector-leading training and development sessions for their staff in the US.

Liv Biesemans, Group Deputy Counsel to Kindred Group PLC, said: “Kindred’s U.S. player sustainability and customer support teams have engaged EPIC Risk Management for responsible gambling training. Kindred’s global commitment to sustainability and player protection is a key aspect in its U.S. operations as it prepares to enter more states in 2021. Kindred and EPIC Risk Management will continue to build on their existing collaboration to train Kindred employees in proactively monitoring its customers to guarantee a safe and secure gambling experience.”

Mark Potter, EPIC’s Head of Delivery in the US, said: “Responsible gaming requires a focus on culture change, understanding, and a desire for action and change. This is why EPIC will always begin any responsible gaming and problem gambling engagement with a process of consultancy to understand the current state of play within an organization, the requirements that are specific to that individual organization, and how best to tailor our solution to provide fit for purpose, effective, and impactful programs. Ultimately, EPIC firmly believes that a comprehensive and effective responsible gaming training program cannot be found ‘on the shelf’.

“For a sustainable culture to be created, the provision of proven, impactful training and development programs is a vital part of the journey. EPIC Risk Management has worked tirelessly across 16 countries and counting to become world leaders in this field, and we are excited to work with the industry throughout the US to better understand how we can effectively tackle responsible gaming and problem gambling together. In Kindred Group, we have a leading example of an operator who is looking to engage a more conscientious approach and we’re delighted to be working with them in the U.S.”

“EPIC Risk Management is without doubt market leaders when it comes to providing training around all aspects of responsible gambling. They offer a variety of courses, delivered face to face, digitally and via eLearning platforms that are customized to their client’s needs and an absolute must for gambling industry operators,” Maris Catania, Head of Responsible Gaming and Research at Kindred Group, said.

“Kindred/Unibet have been delighted to work with EPIC over the past three years and have benefited from their blended approach of combining lived experience of gambling harm with proven methodology and training concepts. Highlights of our collaboration have been their comprehensive risk assessment training, allowing our staff to better understand the significant risks that problem gambling can bring and then how to conduct effective interactions, focusing on the customers’ emotions and how to deal with conversations of a sensitive nature. Engaging with EPIC has brought about positive behavioral change for our company and is an essential tool for an organization to minimize harm,” Maris Catania added.

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Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.


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