NetEnt enters Michigan’s new igaming market on day one with multiple operators
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Supplier’s portfolio now available on the operator’s new online brand PlayLive! 

NetEnt has grown its market-share in Pennsylvania after integrating with The Cordish Companies’ recently launched online casino PlayLive!.

The supplier’s collection of world-renowned online casino and table games are now available to the operator’s players in the Commonwealth, including market favourite titles Starburst, Gonzo’s Quest and Divine Fortune.

After making its debut in August 2020, PlayLive! is the first branded online gaming site to launch prior to the upcoming opening of The Cordish Companies’ two new land-based casinos in Pittsburgh and Philadelphia.

The launch further cements NetEnt’s strong market position in Pennsylvania, where its games have proven to be an instant hit with local players since the supplier went live in the state last year.

“PlayLive! will be a major contender in Pennsylvania’s online market and we’re proud to be supporting The Cordish Companies with this new venture,” says Brian Kraft, NetEnt Vice President Commercial, Americas. “The diversity of our table games and casino portfolio offers something for everyone, helping the operator to cross-sell to its existing land-based player base and attract new audiences.”

Brian Uran, Vice President of Marketing at PlayLive!, said: “As one of the first suppliers to go-live in Pennsylvania, NetEnt’s portfolio is must-have for any operator looking to compete in the online sector. Partnering with them was a priority for the launch of PlayLive!.”

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George Miller has started working in the gaming industry as an Editor/Content Manager in 2016 and since then he has acquired many experiences when it comes to interviews and newsworthy subject covering. In 2017, he became Head of Content and he is responsible for the editorial team, press release and story covering on multiple websites that are part of Hipther Agency, including EuropeanGaming.eu.

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