World’s largest independent bookmaker opens Las Vegas-style sportsbook at Saratoga Casino in Black Hawk while proudly sponsoring one of the most successful sports franchises
Betfred USA Sports, the US subsidiary of Manchester UK based Betfred Group, is excited to announce the launch of its second US sportsbook at Saratoga Casino in Black Hawk, Colorado. The company also announced the signing of a multi-year sponsorship agreement to become an official partner of the Denver Broncos. The agreement includes plans for a sports betting lounge outside Empower Field at Mile High where fans can visit pregame to receive assistance on placing bets with the Betfred digital app and view live odds in addition to other marketing opportunities in digital, print, radio, TV.
“We’re extremely proud of our partnership with Saratoga and are excited to be part of the rich gaming community in Black Hawk. We knew we needed to be aggressive upon entering the Colorado market with a Vegas-quality sportsbook and a sponsorship agreement with the Denver Broncos, one of the premier franchises in US sports. We look forward to launching our online platform right before football season, “stated Bryan Bennett, Chief Operating Officer of Betfred USA Sports.
“Betfred’s combination of a physical sportsbook at Saratoga Casino, extensive retail offerings in Europe and an upcoming online offering make them an organization we think Broncos fans will enjoy engaging with,” Broncos Chief Commercial Officer Mac Freeman said. “They are relatively new to Colorado and are enthusiastic to be a part of gameday at Empower Field at Mile High. Through a tailgate activation featuring a gaming lounge adjacent to Sports Legends Mall, we will be able to provide our fans with a new and exciting onsite experience at our stadium.”
Sam Gerrity, Vice President of Business Development for Saratoga Casino Black Hawk, added “We could not be happier with our partnership with Betfred and its decades of retail and online sports betting experience. Saratoga strives to deliver a premium guest experience, and we believe the Betfred sportsbook continues to build on that promise.”
The Betfred sportsbook opens June 17, coinciding with the reopening of Saratoga Casino Black Hawk after a 3-month hiatus due to coronavirus. Staff has spent weeks finalizing the new parking garage and preparing the property with industry-leading health and safety precautions and is excited to welcome guests back to Black Hawk. For complete details regarding the health and safety plan surrounding the reopen visit saratogacasinobh.com.
SOURCE Betfred USA Sports
Harrah’s Gulf Coast Pays Out Unforgettable $538,530 Jackpot Win
Harrah’s Gulf Coast casino recently played host to a huge jackpot win when Alan S. struck gold on a progressive table game, pocketing an eye-watering $538,535 in winnings.
The excitement and disbelief of the win were palpable, with onlookers cheering and high-fiving an elated Alan, who was in shock at his unexpected fortune.
When it comes to progressive jackpots, Harrah’s Gulf Coast is in a league of its own and is the proud hub of the largest progressive jackpots in Mississippi. Harrah’s Gulf Coast is part of the Caesars Entertainment network, connecting it with four sister properties in Mississippi. This remarkable partnership brings players the opportunity to participate in shared progressive jackpots that grow and expand with every bet placed – leading to jaw-dropping payouts and heart-pounding wins!
This life-changing jackpot win has left Alan reeling! One thing’s for sure, his lucky day at Harrah’s Gulf Coast casino will always be a moment he’ll never forget.
LIGHT & WONDER UNLOCKS HUGE POTENTIAL IN MICHIGAN AS PLAYZIDO™ PLATFORM GOES LIVE
Light & Wonder, Inc. ((NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder,” “L&W” or the “Company”) has taken its dynamic content creation platform Playzido live in Michigan, opening the door for players across the state to enjoy an exciting new offering.
The Michigan Gaming Control Board (MGCB) recently awarded a B2B supplier license to Playzido, the innovative gaming platform acquired by Light & Wonder last year. This will allow operator partners in the Great Lake State to benefit from a new stream of content developed through its proprietary Remote Gaming Server (RGS) platform and access to many new studios never before live in the US.
Playzido’s flexible technology is purpose-built for creative independent studios and supports every game type including multiplayer games and jackpots.
The first games set to go live with operators in Michigan through the new Playzido license, the platform’s first in the United States, include CHARLIE’S ANGELS™, DIAMOND MULTIPLIER RESPIN™ and BLAZING 777 2x3x5x™.
This new license represents the next phase of Light & Wonder’s iGaming content strategy across the U.S., as the Company continues to further strengthen its content delivery capabilities across North America.
Dana Jackel, Head of US Commercial at Light & Wonder iGaming, said: “This new license for Playzido in Michigan is a significant moment for us in terms of creation and delivering content that truly appeals to players in the state.
“Playzido’s platform is rightly regarded as one of the industry’s strongest and has already enjoyed enormous success in Europe. Everyone at Light & Wonder is ecstatic to harness the Playzido technology to bring next-level studios and games to our operator partners and players in Michigan to enjoy.”
Gamesforum North America 2023 – Uniting Mobile Games Visionaries in the Heart of Seattle
The highly anticipated Gamesforum North America 2023 is set to take centre stage at the Bell Harbour International Conference Center in the vibrant city of Seattle next month, where industry leaders, and innovators in the realms of UA, Ad Monetisation, ASO and Product will come together for one of the most important events on the games industry calendar. With a mission to foster innovation and knowledge in the mobile games industry, Gamesforum North America promises to be an insightful experience packed with quality, relevant content for all participants.
At the core of Gamesforum North America – and the wider Gamesforum series of events – is its content. Curated and delivered by industry experts who understand the mobile games industry intimately, the event will be home to representatives from some of the biggest powerhouses in the ecosystem, including, but certainly not limited to:
Super Evil Megacorp
Gamesforum North America is set to be the company’s biggest event to date, following the success of Gamesforum Hamburg in June 2023. Attendees will be able to enjoy content from a selection of tracks, including:
App Store optimisation
Recognising the power and potential of the thriving mobile games market, Gamesforum is renowned for its quality-first approach to event content. With unparalleled networking opportunities and the widely-regarded “Unfiltered” panels, which provides a gloves-off platform for panellists to discuss industry trends, Gamesforum North America is set to be the go-to event for mobile games professionals across the continent.
John Speakman, CEO at Gamesforum said: “Gamesforum is a pivotal hub for the mobile games industry, serving as a crucible of ideas, innovation, and connections, we can’t wait to get the ball rolling on our biggest event to date..
In an era where gaming has emerged as a cultural and economic force, Gamesforum plays a vital role in shaping the industry’s future. I’m deeply committed to our mission of bringing together visionaries, pioneers and experts from across North America and the world. At Gamesforum North America, attendees can expect an immersive journey through the heart of gaming, featuring world-class speakers, unparalleled networking opportunities, hands-on experiences with cutting-edge technology, and thought-provoking workshops that equip them with the tools to thrive in this dynamic ecosystem.
Our incredible sponsors are what make this possible, so I would love to thank them for taking part in this. See you all in Seattle!”
Sponsors for Gamesforum North America include:
OFFICIAL DIRECT DISTRIBUTION AND MONETIZATION PARTNER
NETWORKING LUNCH SPONSORS
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