Gambling in the USA
Digital Fuel Marketing Expands US Reach with New Jersey Licence Application Acceptance
Specialist wagering industry online marketing agency Digital Fuel Marketing has taken a huge step forward in their expansion plans across the USA with approval to operate in New Jersey having completed an Ancillary Casino Service Industry Enterprise License application. The New Jersey state government granted the go-ahead for Digital Fuel Marketing’s license application, opening up the door to a whole host of new commercial agreements for the fast-growing firm.
With the rapid development of the US sports betting market, Digital Fuel’s readiness to collaborate with the many new online sportsbook operators in New Jersey signals their intent to bring customer acquisition and retention specialism to the Garden State before rolling out operations across the USA as more states open up to regulated sports betting. The move will allow Digital Fuel to offer marketing strategy, media buying and customer lifetime management services as well as being able to deliver affiliate marketing solutions on both a revenue share and fixed fee basis whilst building on their existing relationships with gaming providers across the region.
Having been working in the US space for the past two years, delivering campaigns focused on daily fantasy sports (DFS), poker, casino and sports betting, Digital Fuel is ideally placed to react to the growing demands of the emerging US market.
Digital Fuel Marketing Founder and CEO Toby Oddy announced “there has never been a more exciting opportunity within the sports betting community as the explosion of demand for sports wagering products in the USA shows no sign of slowing down and Digital Fuel is delighted to be among the first US pioneers in the highly competitive wagering customer acquisition space.”
Oddy added “Our ACSIE License application reflects our commitment to helping shape the development of New Jersey’s fledgling sports betting market as we ensure the responsible approach to affiliate licensing and regulation becomes the model adopted US-wide as sports betting sweeps the nation.”
Originally founded in 2013, Digital Fuel has rapidly expanded their global reach adding offices in Hong Kong and New York to their Australia and UK bases, allowing for round-the-clock servicing of clients in the notoriously demanding iGaming space. The agency’s wagering industry expertise is drawn from a team boasting experience gained at the likes of Mansion, Coral, Tabcorp and 888 so there is a wealth of talent across their 50 strong staff roster which Oddy believes sets them apart from the competition.
“When I started Digital Fuel my goal was to bring a no-nonsense data driven approach to high value customer acquisition and retention in the highly competitive betting and gaming sector” Oddy said. “As we cement our foothold in the US market with this latest move into New Jersey I am delighted that the straightforward ethos behind the business resonates as much today as it did when we launched. To have built the reputation we have through the relationships we’ve formed across four continents is testament to the drive and determination shown by everyone throughout the business and I could not be more proud of how far we have come. 2019 is set to be another milestone year for Digital Fuel and I’m incredibly excited to see how the burgeoning US market develops!”
About Digital Fuel Marketing:
Founded in 2013 by experienced wagering industry professional Toby Oddy, Digital Fuel Marketing was born out of a desire to offer global betting and gaming brands strategic and executional support across marketing functions. Now servicing operators across the UK, US, Australia and Asia, Digital Fuel Marketing continues to deliver high end player acquisition and user engagement strategies with a focus on a scalable ROI. www.digitalfuel.marketing
Gambling in the USA
Games Global Launches Custom Slot Game Caesars Palace Frenzy with Caesars Digital
Launch marks the first bespoke game launch in the partnership between gaming operator and premier gaming provider
Games Global today announced the exclusive launch of Caesars Palace Frenzy, a Caesars-branded slot title that marks the first bespoke game launch on behalf of Games Global’s partnership with premier gaming operator Caesars Digital. Caesars Palace Frenzy is now exclusively live on Caesars Palace Online Casino in New Jersey with plans to expand to Michigan and Pennsylvania, offering players another highly engaging, operator-specific gaming experience with iconic Caesars Palace branding.
Caesars Palace Frenzy combines the excitement of the Las Vegas Strip’s iconic casino with innovative gaming dynamics crafted by Games Global. Designed exclusively for Caesars Digital online casino players, this game delivers an online slot experience with engaging gameplay, sophisticated graphics and dynamic features like scatter pays, multiplied free spins selected by a concentric wheel and a seven-tier jackpot line-up.
This launch demonstrates Games Global’s continued emphasis on partnering with top iGaming operators to deliver exclusive and custom gaming products to players.
“Working closely with Caesars Digital to create Caesars Palace Frenzy has been an exciting journey,” the Chief Executive Officer for Games Global, Walter Bugno, said. “This game is more than just an online slot experience, it is an adventure that mirrors the thrill and grandeur of one of the world’s most iconic destinations. We’re thrilled to see it come to life and deliver a unique blend of entertainment and gaming.”
“We’re committed to collaborating with top gaming providers to launch custom online casino experiences for our players that can’t be found anywhere else,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matt Sunderland, said. “Caesars Palace Frenzy delivers on that commitment by providing an elevated gaming experience that we’re certain our players will enjoy.”
The Alabama-Coushatta Tribe of Texas has announced the plans to build a brand-new casino resort on its Tribal lands in Polk County.
“We are incredibly excited to embark on this new chapter. This new casino resort will not only provide significant economic benefits for those living and working in the region, but it will also become a vibrant destination for visitors,” Ricky Sylestine, Chairman of the Tribal Council, said.
While specific details are still being finalized, the new resort may offer a variety of amenities including a state-of-the-art casino floor, hotel accommodations, and diverse dining and entertainment options.
The Tribe has engaged the architectural firm FFKR to design the new resort. FFKR is known for its innovative and creative designs. The Tribe is confident the firm will create a truly exceptional destination.
In addition to the new casino resort, the Tribe is planning an extensive remodel to its existing Ischoopa/One Stop Convenience Store and Truck Stop. The remodel will include adding electronic bingo machines.
The Alabama-Coushatta Tribe of Texas will be releasing news related to the new resort and any additional developments in the coming months.
BetConstruct, a leading company in iGaming technology and services, is heading to Sigma Americas in Sao Paulo, Brazil from April 23-25, 2024.
Sigma Americas is a major event focusing on iGaming with 10,000 delegations and more than 200 professional speakers. This event serves as an exceptional platform for participants to present their innovative offerings, engage with fellow industry leaders, and establish new business relationships.
BetConstruct is poised to introduce its cutting-edge products and solutions to the growing Brazilian market at the upcoming event. As a premier provider of online iGaming solutions, the company will showcase its comprehensive range of services to all attendees, offering diverse solutions tailored to meet their specific needs and preferences.
Moreover, BetConstruct will demonstrate its newest Spettacolare offer by Mr. First, which is a fleeting opportunity to maximise user profits and explore the potential of FTN.
Attendees of the event can find BetConstruct in the Transamerica Expo Center at Stand O60, where they will have the opportunity to gain a comprehensive understanding of BetConstruct’s products and solutions.
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