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UNLV’s International Gaming Institute to Collaborate with ESPN Regarding Sports Betting and the Media

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ESPN Commits to Pioneering Collaboration with UNLV’s International Gaming Institute

The University of Nevada, Las Vegas (UNLV) and ESPN, a leader in sports media, are proud to announce a collaboration to advance responsible sports betting practices and media impact analysis. ESPN, renowned for providing sports content, is set to be a founding donor of this innovative program, leveraging the expertise of UNLV’s prestigious International Gaming Institute (IGI).

The rapidly evolving landscape of sports betting presents an array of complex opportunities and challenges. To address these, UNLV IGI will develop a pioneering program dedicated to the study of, education on and advisory services related to sports betting and its intersection with the media.

“We are thrilled to have ESPN’s support for research, education and innovation in the responsible, sustainable representation of sports betting in the media,” says Brett Abarbanel, IGI Executive Director. “The growth of betting and gambling subjects in United States media have exploded in the past five years. So, too, have calls for extended research and thought leadership alongside this proliferation of content.

“ESPN is a market leader in sports media and collaboratively we will advance local, national and global discussions on sports while also establishing UNLV’s IGI as the academic hub for thought leadership in this important area.”

The collaboration, fueled by a philanthropic investment of $200,000 from ESPN, aims to catalyze the launch of this leading-edge initiative. ESPN’s contribution will support the program in various capacities including personnel, scholarly research, global outreach efforts and operational needs. Key areas of focus for this collaborative effort include:

* Enhancing Responsible Gambling: The program will conduct comprehensive reviews of current regulatory practices and recommend best practices to increase engagement in responsible gambling for both employees and customers.

* Developing Evidence-Based Insights: Researchers will provide evidence-based insights on the development of policies, messaging, technology components and more. IGI will create open-call research fellowships for international scholars in gambling to encourage global impact.

* Responsible Marketing Practices: A structured review process will be established to assess marketing and promotional materials, ensuring responsible marketing practices and the development of best practice policies.

* Creating Responsible Gambling Program Parameters: Collaborating with stakeholders, the program will advise on the creation of named, marketable and easily identifiable responsible gambling programs.

* Educating Industry Leaders: This initiative will also educate executive leadership in the media sector on best practices in sports betting including responsible gambling, responsible marketing, advertising policies, broadcast standards and risk management.

“ESPN is proud to support this initiative at UNLV,” said Kevin Martinez, Vice-President of ESPN Corporate Citizenship. “Our investment reflects our commitment to ensuring that the world of sports betting is not only entertaining but also responsible. We are eager to work alongside UNLV’s International Gaming Institute in advancing industry standards.”

UNLV Vice-President of Philanthropy and Alumni Engagement and UNLV Foundation President Rickey N McCurry echoes Martinez’s positive outlook on the partnership, stating: “The university is deeply grateful for ESPN’s commitment, which will enable us to create a global hub of knowledge and best practices in this ever-evolving field.”

This collaboration underscores a shared commitment to advancing the understanding of sports betting and its media interactions on a global scale, ensuring responsible gambling practices and fostering responsible marketing standards.

For more information about the International Gaming Institute at UNLV, please visit UNLV .edu/IGI.

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Aviatrix pairs with Cactus Gaming in latest Latin America deal

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Innovative crash game Aviatrix has partnered with Cactus Gaming in an agreement that will extend its reach further into Latin America.

Aviatrix will integrate with Cactus Gaming’s online casino solutions, becoming available to the provider’s partners in Brazil and beyond.

This means more players in Latin America can enjoy the one-of-a-kind crash game with NFT-based engagement mechanics.

Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “We’re looking forward to this partnership with Cactus Gaming blooming for both sides. We’re impressed by their reach across Latin America, particularly in Brazil, where they are well placed to help us bring Aviatrix to new audiences.”

Tiago Carneiro, CRA at Cactus Gaming, added: “Cactus Gaming has as one of its main differentials the conversion power of the platform, which turns users into loyal players. The partnership with Aviatrix will further enhance this. The game is one of the most exciting we’ve seen in recent times, and we’re thrilled to offer it to our partners.”

The collaboration between Aviatrix and Cactus Gaming is set to further raise the bar for online casino in Latin America, with both sides committed to delivering the very best user experience to players.

Aviatrix has been rapidly expanding in Latin America over the past few months, signing deals with some of the biggest aggregators and operators in the region.

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New Game Release by Zillion Games – Wolf’s Moon

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Embrace the wild wolf’s spirit and follow the moon’s glow into the forest!

Explore the world of the mysterious forest with the Wolf’s Moon slot! Exciting Mystery symbols, powerful Boost symbols, and the thrilling Hold & Win feature await you here. 

About Game 

Wolf’s Moon slot has a captivating design that offers an enchanting gaming experience due to its complex  mechanics. The game is meticulously structured around a 5-reel grid, featuring 25 distinct paylines, which provides multiple opportunities to the player to secure his winnings. Step in to the adventure with Wolf’s Moon and let yourself transported to a nocturnal world where the forest spirits join your hunt under the glow of the full moon.

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Scientific Games Off to Epic Start With Launch of First GAME OF THRONES Lottery Scratch-off Game in the U.S.

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Colorado Lottery Winners Will Be Lucky Participants in THE SEVEN KINGDOMS EXPERIENCE Set to Take Place in Napa.

Scientific Games’ newest multi-state branded GAME OF THRONES Linked Games, developed in partnership with Warner Bros. Discovery Global Themed Entertainment, has kicked off successfully with GAME OF THRONES branded instant scratch, Fast Play and iLottery games offering players the chance to win prizes instantly, plus an opportunity to win an experiential prize package, THE SEVEN KINGDOMS EXPERIENCE.

Inspired by one of the most-watched HBO television series of all time and set to captivate the GAME OF THRONES fandom, THE SEVEN KINGDOMS EXPERIENCE event will take place in a medieval-style castle winery in Napa Valley, California in 2025. Trip winners will be divided into seven “Houses”, such as House Targaryen, House Stark and House Lannister.

The event will include multiple rounds of brand-immersive games, giving trip winners a second chance to win their share of up to $7 million. The trip winners will get to cheer on their own “Champion” in a live jousting tournament, and one “Ruler” will be chosen from each house to play for prize money split amongst every member of the house.

The Colorado Lottery is the first U.S. lottery to launch a GAME OF THRONES-themed lottery Linked Game to give players in the state an opportunity to win the once-in-a-lifetime experience. The game achieved the highest first-week index of any of the Lottery’s $10 games launched in fiscal year 2024. It continues to lead, with four-week sales surpassing all other Colorado Lottery $10 games in fiscal year 2024 and most games in other price points, placing third behind a $20 and $50 game. THE SEVEN KINGDOMS EXPERIENCE has limited availability remaining for North American lottery participation, with most of the current trip winner spots filled.

Tom Seaver, Director of the Colorado Lottery, said, “Our players are very excited to play the GAME OF THRONES scratch game. It’s been a great addition to our game lineup, and as the sales numbers show, it is performing really well for us.”

According to Scientific Games research, the GAME OF THRONES brand resonates especially well with younger adult players.

Tina Hoover, V.P. of Licensing for Scientific Games, said, “Our teams are continually innovating to make every lottery winners’ event unique and exciting. We worked with Warner Bros. Discovery Global Themed Entertainment to create an immersive GAME OF THRONES-themed winners experience and to deliver a top-notch winners’ event that we’ve refined over the past 17 years doing prize trips for more than 5,000 lottery players. Based on the response we have received and participation so far for THE SEVEN KINGDOMS EXPERIENCE, we are looking into a potential second trip opportunity.”

Scientific Games pioneered the lottery Linked Games concept in 2007 and games produced by the company offering the opportunity to win experiential prizes themed to brands like DEAL OR NO DEAL, MONOPOLY, THE PRICE IS RIGHT and WILLY WONKA represent more than USD$4.6 billion in retail sales to date.

With a portfolio representing more than 100 licensed brands, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

 

 

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