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Smartsoft has officially stepped into the digital sponsorship role for the Argentine football team

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Welcome to the family of the World Champions!”  – that’s how the official page of the Argentine football team proudly presented the SmartSoft Gaming as the team’s digital sponsor.

SmartSoft is a leading provider of innovative casino games operating on the B2B market since 2015 and has rapidly become a key player in the industry. With a global presence, the company’s partners span across 70 countries. From the groundbreaking JetX pioneer crash game to the excitement of other innovative crash games (X Games) and slots, SmartSoft offers a diverse gaming experience. By extending these exceptional games to partners worldwide, SmartSoft not only reshapes the gaming landscape but also establishes new standards resonating throughout the global gaming community.

Smartsoft became a partner of the Argentine national team on October 20. Notably, this marks the Argentine Football Association’s  (AFA) first-ever European partnership. The goal is to strengthen ties between the current world champion, Argentina’s national team, and the Argentine football industry, bringing them closer to Europe.

Guga Gotsadze, Managing Partner, SmartSoft:  “Through this partnership with the Argentina Football Association and the National Team of Argentina, we embark on a journey that unites passion and excellence, where the worlds of business and gaming converge with the magic of Argentine football. Partnering with a world champion is a historic moment for our company. We’re thrilled to be the first gaming provider in Europe to become the exclusive digital sponsor of the National Team of Argentina, and we’re confident that this collaboration will propel our company and our games to new horizons. Now, more than ever, we’re ready for flying even higher.”

Claudio Tapia, President of AFA: “We are very pleased to announce SmartSoft as the digital sponsor for the Argentine Football Association and the national team. Over the past few years, we’ve formed a strategic vision for the association aiming to strengthen the team’s relationship with international fans. Our plan includes the development of commercial and marketing strategies and participation in important events worldwide. We believe that a partnership with SmartSoft will help us to expand these relationships in Europe.

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SmartSoft, a company from the family of world champions, will officially present itself on the European market in a new status at the gaming exhibition SIGMA Europe in Malta. The exhibition, scheduled for November 13-17, will be the 20th event this year for the digital sponsor of the Argentine team, in which it will participate to further expand its network of partners.

 

About Smartsoft:

Smartsoft Gaming is the premier B2B provider of online casino game software and creates exciting, innovative games that deliver business growth to partner companies and extraordinary gameplay to players. Team of 120 extremely competent professionals are committed to bring adventure and elation for the players and empower partners with exhilarating gaming experiences.

Partnering with SmartSoft Gaming means unlocking a world of possibilities for your casino. Our games are tailored to meet the specific needs and goals, delivering a unique and memorable gaming experience for the players.

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Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

 

Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.

With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.

Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.

Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.

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Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”

Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.

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BGaming pens Brazilian multi-brand agreement with Cometa Gaming

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BGaming pens Brazilian multi-brand agreement with Cometa Gaming

 

Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.

Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.

BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.

This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.

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Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”

Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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