partnerships
Tabcorp Forges New Long-Term Partnership with 1/ST CONTENT for Premium North American Racing
Progressive deal sees leading United States racing provider deliver fixed-odds and tote betting service on its dominant range of racetracks to the biggest entertainment company in Australia, ahead of Breeders’ Cup World Championships weekend
1/ST CONTENT, the leading provider of premium content for North American horse racing, has broadened its dominant global footprint after the announcement of its latest long-term tier-1 operator partnership with Tabcorp, Australia’s biggest wagering and entertainment company.
The deal is a multi-year agreement pertaining to tote betting into local pools as well as fixed-odds wagering on 1/ST CONTENT’S premier portfolio of racecourses.
It will enable greater coverage of North American horse racing via the TAB brand and the SKY Racing channel, a subsidiary of Tabcorp, with SKY Racing to continue its long support and promotion of international races throughout Australia and on its popular SKY Racing Active app.
1/ST CONTENT has now assembled an unrivalled network of over 70 tracks, managing more than 3,300 racing meetings every year from top North American circuits such as Gulfstream Park, Laurel Park, Pimlico, Belmont Park, Aqueduct and Saratoga alongside Del Mar, Keeneland, Tampa Bay Downs, Woodbine and Santa Anita, scene of this weekend’s Breeders’ Cup World Championships.
These high-profile venues equip international operators with a highly-flexible programming schedule, supported by a steady stream of rapid-cycling betting opportunities that are proven to increase digital dwell-time for new and existing customers.
1/ST CONTENT’s acclaimed end-to-end solution, encompassing extensive content that maps approximately 90% of all United States thoroughbred racing, opens the door to many of the planet’s most prestigious horse races. Highlights include every leg of the Triple Crown, the season’s aforementioned flagship finale at the Breeders’ Cup (November 3 to 4) and January’s Pegasus World Cup.
This daily timetable of engaging action, whose chronology naturally complements international racing coverage across varied time zones from Europe to Australia, provides 1/ST CONTENT’s global partners with a reliable source of fast-settling betting content at both primetime and off-peak viewing slots.
“Tabcorp prides itself on expanding its variety of premium international racing content and this wide-ranging deal with 1/ST CONTENT underscores that commitment,” Adam Brownlee, General Manager, SKY Racing and International Media, said. “The strength of its data and wagering technology combined with a depth of broadcast and video streaming rights makes it the clear provider of choice to facilitate both fixed-odds and commingling into Australian pools, which will help drive growth and diversified revenues for the racing sector.”
“1/ST CONTENT is delighted to announce our progressive partnership with Tabcorp, which is broadening the international appeal of North American thoroughbred racing,” Simon Fraser, Senior Vice-President International at 1/ST CONTENT, said. “It’s another key string to our bow in returning value to the genuine stakeholders in North American racing, ensuring they become the principal beneficiaries of revenues generated through international wagering, and safeguarding the domestic scene for the next generation of fan and bettor.
“Tabcorp naturally represents an incredibly strong partner for us in the Australian market, so it’s a real validation to benefit from its support, scope and local expertise. Its distributional spread across digital and retail is staggering, while its development of products is enhancing our offering significantly. It’s a great time to be growing our global audience ahead of the Breeders’ Cup World Championships and a packed fall and winter schedule.”
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Endorphina Enters into Partnership with Luckia
Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.
Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”
Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.
Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”
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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users. Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
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MAJOR LEAGUE BASEBALL SELECTS SPORTRADAR TO TRANSFORM PLAYER TALENT SCOUTING FOR ALL 30 CLUBS
Sportradar today announced a multiyear agreement with Major League Baseball (MLB) to offer unparalleled sports performance analysis of amateur baseball prospects, through its Synergy Coaching and Scouting solution, to the league and its 30 Clubs. This new partnership will revolutionize player talent scouting through Sportradar’s advanced, proprietary technology and highlights Sportradar’s commitment to delivering innovative and game-changing solutions to the league.
Under the agreement, MLB and its 30 Clubs will gain access to an unprecedented depth of player analysis and insights with event coverage expanding significantly, from 3,300 to more than 20,000 games – an over 600% increase. This includes college, international, professional partner leagues and leading amateur leagues, such as the MLB Draft League, the Appalachian League and MLB Develops events, and, for the first time, top high school events.
The Synergy Coaching and Scouting solution is uniquely positioned to address the player evaluation needs of MLB as it leverages Sportradar’s expertise ingesting and transforming millions of data points from video into detailed metrics, actionable insights and dynamic visualizations. This, combined with Sportradar’s AI-powered sports performance technology, enables Synergy to provide unparalleled, in-depth analysis of every player, play and game situation, and equips MLB and Club scouts with the information and insights they need to streamline the evaluation process, guide draft decisions and support the development of future MLB players.
“Sportradar’s cutting-edge technology, alongside our reputation as a trusted partner to leading US sports leagues, is driving the transformation of sports performance analysis,” said Eduard Blonk, Chief Commercial Officer, Sportradar. “Through Synergy we are pleased that we are expanding our relationship with MLB, equipping them with the deep data and insights they need to identify the next generation of players. We are eager to continue bringing innovative solutions to MLB.”
“We are excited to expand our relationship with Sportradar and ensure equal access to the Synergy video and data services for all 30 MLB Clubs. This platform has become a key resource for Clubs in the domestic and international scouting process and we look forward to continuing our work with Sportradar in the coming years,” said John D’Angelo, MLB’s Sr. Vice President of Amateur and Medical Operations.
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