Canada
NorthStar Gaming Announces Plans to Launch Betting Platform Canada-Wide
NorthStar Gaming Holdings Inc. announced that its online casino and sportsbook will soon be available across Canada with the launch of NorthStarBets.com in the coming weeks. The company, which went live with wagering in Ontario last year, has now secured licenses to offer its services in every Canadian province and territory.
“We are thrilled to take this groundbreaking step and become a truly national brand. As a Canadian company, we are confident we understand local consumers better than the large international competitors and that we offer a premium experience that best meets their needs. We expect the Canada-wide launch to be an important catalyst that drives growth in our customer base and revenues for years to come,” Michael Moskowitz, Chair and CEO of NorthStar Gaming, said.
NorthStar has begun a multi-channel promotional campaign to create awareness of the brand among Canadians. With the tagline “That’s a Win,” the campaign emphasizes the premium gaming experience delivered by NorthStarBets.com. In addition to national advertising and social media, consumers can expect to see in-market promotions over the next two months built around major events across various regions of the country.
The NorthStar Bets brand promise is to deliver a premium gaming experience that is differentiated from alternatives in several important respects. Real-time sports news, statistics, analysis, and proprietary editorial content are integrated directly into the NorthStar betting environment. Personalized customer service is designed to achieve rapid resolution of any issues. The platform is built on best-of-breed gaming content and technology from leading global providers. Most recently, the Company announced the integration of Artificial Intelligence capabilities that will help tailor the experience to the specific preferences of individual users.
The national launch is expected to significantly expand NorthStar’s addressable market and accelerate its growth. The Canadian online sports betting and iGaming market is estimated to reach $8.5 billion by 2026, and more than 60% of the market is outside Ontario. A growing customer base will leverage the Company’s investments in highly scalable infrastructure, human resources, proprietary content, and marketing. Furthermore, building the brand and customer base across the country will help ensure NorthStar is well positioned as provinces establish their regulatory frameworks.
NorthStarBets.com will be offered through a wholly-owned subsidiary of the Company acquired earlier this year with the purchase of Slapshot Media Inc. as the first step toward national expansion.
Canada
Play’n GO announces partnership with Canadian operator Loto-Québec
Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.
Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness.
Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.
“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”
Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”
Canada
Court Decision Upholds iGaming Ontario’s Model
iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.
“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.
“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.
In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.
iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.
Canada
Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer
Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.
Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.
Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.
In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.
Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.
“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”
Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.
“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”
-
Gambling in the USA4 days ago
XSOLLA RELEASES QUARTERLY INSIGHTS REPORT ON THE FUTURE OF GAMING AND GAME DEVELOPMENT: A PRELIMINARY ANALYSIS OF SPRING 2024 METRICS AND UPCOMING TRENDS
-
Latest News4 days ago
WA.Technology Announces Membership with AIEJA in Mexico
-
Latest News4 days ago
Aposta Ganha strengthens LatAm sports betting market integrity with IBIA membership
-
Latin America5 days ago
The Argentine Football Association and Kaizen Gaming announce Betano Liga Profesional de Fútbol
-
Gambling in the USA3 days ago
Detroit Casinos Report $109.44M in April Revenue
-
partnerships4 days ago
1X2 Network boosts US roll-out with BetMGM deal
-
Latest News4 days ago
Playtech games now available to players in Argentina via PlayUZU
-
Press Releases2 days ago
Q1 2024 Commercial Gaming Revenue Sets New Quarterly High, Marks 13th Straight Month of Industry Growth