Canada
NorthStar Gaming Announces Plans to Launch Betting Platform Canada-Wide
NorthStar Gaming Holdings Inc. announced that its online casino and sportsbook will soon be available across Canada with the launch of NorthStarBets.com in the coming weeks. The company, which went live with wagering in Ontario last year, has now secured licenses to offer its services in every Canadian province and territory.
“We are thrilled to take this groundbreaking step and become a truly national brand. As a Canadian company, we are confident we understand local consumers better than the large international competitors and that we offer a premium experience that best meets their needs. We expect the Canada-wide launch to be an important catalyst that drives growth in our customer base and revenues for years to come,” Michael Moskowitz, Chair and CEO of NorthStar Gaming, said.
NorthStar has begun a multi-channel promotional campaign to create awareness of the brand among Canadians. With the tagline “That’s a Win,” the campaign emphasizes the premium gaming experience delivered by NorthStarBets.com. In addition to national advertising and social media, consumers can expect to see in-market promotions over the next two months built around major events across various regions of the country.
The NorthStar Bets brand promise is to deliver a premium gaming experience that is differentiated from alternatives in several important respects. Real-time sports news, statistics, analysis, and proprietary editorial content are integrated directly into the NorthStar betting environment. Personalized customer service is designed to achieve rapid resolution of any issues. The platform is built on best-of-breed gaming content and technology from leading global providers. Most recently, the Company announced the integration of Artificial Intelligence capabilities that will help tailor the experience to the specific preferences of individual users.
The national launch is expected to significantly expand NorthStar’s addressable market and accelerate its growth. The Canadian online sports betting and iGaming market is estimated to reach $8.5 billion by 2026, and more than 60% of the market is outside Ontario. A growing customer base will leverage the Company’s investments in highly scalable infrastructure, human resources, proprietary content, and marketing. Furthermore, building the brand and customer base across the country will help ensure NorthStar is well positioned as provinces establish their regulatory frameworks.
NorthStarBets.com will be offered through a wholly-owned subsidiary of the Company acquired earlier this year with the purchase of Slapshot Media Inc. as the first step toward national expansion.
Canada
Aviatrix enters North America for first time with Ontario launch
Award-winning crash game Aviatrix is now live in North America for the very first time, after securing a licence and certification in the Canadian province of Ontario.
Aviatrix has been granted a Gaming-Related Supplier (B2B) Licence by the Alcohol and Gaming Commission of Ontario (AGCO), meaning Ontario-licensed operators can now offer the game.
It’s the first time players in North America will be able to enjoy Aviatrix, marking another major milestone in the remarkable two-year journey of the game.
Aviatrix was helped through the AGCO licensing and certification process by BetComply.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We committed to expanding Aviatrix’s regulated footprint, and this is another huge step. We’re already present in many markets across Europe, so it is fantastic to add a province in Canada to the list. We are sure that players in Ontario are going to find Aviatrix every bit as enjoyable as their counterparts elsewhere.”
Aviatrix has added multiple new regulated markets over the past few weeks, including Italy, Sweden and the Netherlands.
It was also recently named ‘Game of the Year’ at the EGR Operator Awards 2024.
Canada
Gift Responsibly: Lottery Tickets Aren’t Child’s Play
While sharing gifts with family and friends is a wonderful tradition during the holiday season, Ontario Lottery and Gaming Corporation (OLG) reminds parents and adults that all lottery products, including INSTANT tickets, are a form of gambling and are not suitable gifts for children and minors.
While lottery products make great gift ideas for a variety of special occasions, these products are for adults only. It’s vital that parents and adults understand the proven risks and impacts associated with underage gambling. If you decide to buy lottery gifts for friends and family, please ensure the recipients are at least 18 years of age and older.
There is extensive free information and various resources available dealing with youth and gambling:
The YMCA Youth Gambling Awareness Program (YGAP) is a free service funded by Ontario Ministry of Health and Long-Term Care to raise awareness among youth of gambling risks, how to make informed decisions, and healthy, active lifestyles.
The Gambling, Gaming and Technology Use (GGTU) program at the Centre for Addiction and Mental Health (CAMH) supports addictions and mental health service providers through continuing professional development, digital tools and resources, and facilitating knowledge mobilization activities related to problem gambling, video gaming, and internet addiction.
The Responsible Gambling Council (RGC), an independent non-profit organization focused on the prevention of problem gambling in Canada and worldwide, with information on Teens or Young Adults and gambling.
Also, OLG’s award winning PlaySmart.ca program can help parents understand the facts when it comes to games, and concepts like odds and randomness. There’s also a “Finding Help” section with links to the support resources above and more.
OLG has supported the Holiday Campaign from the National Council of Problem Gambling and the North American Association of State and Provincial Lotteries (NASPL) for many years, which encourages lotteries in Canada, US, and around the world to promote the important message that lottery products are not suitable for children at any time.
Canada
The Grand Traverse Band of Ottawa and Chippewa Indians Plans to Open a Gaming Facility in Benzonia
The Grand Traverse Band of Ottawa and Chippewa Indians plans to open a gaming facility in Benzonia.
“The Grand Traverse Band of Ottawa and Chippewa Indians wishes to share with the public the exciting news that the tribe will open a new gaming facility on its trust land in Benzie County. The facility will create much-needed new employment opportunities and stimulate economic growth for the tribe and for the local community,” reads an undated press release on the tribe’s website.
The gaming facility will be located at the tribe’s community center at 7282 Hoadley Road, in Benzonia, according to the release.
At the Nov. 26 Benzie County Board of Commissioners, John Petoskey spoke to commissioners about the gaming facility on behalf of the tribe.
Petoskey said he had been in contact with county officials about the gaming facility.
“What the tribe would like to do is to open a gaming facility on Hoadly Road just down the street from the Wesco gas station,” Petoskey said.
He said the tribe submitted a notice of notification to the National Indian Gaming Commission and the Office of Indian Gaming in the summer of 2023.
“In the view of the tribe, this site is eligible for gaming under the Indian Gaming Regulatory Act under what’s know as restored land exception to the categorical prohibition of gaming after 1988. That was basically the same argument the tribe used for Turtle Creek and was successful in that case,” Petoskey said.
He said state officials also have been notified of the tribe’s intent.
Petoskey said federal officials had 120 days to review the notice and object.
“At this point, they have not raised objections, so our internal gaming commission at the Grand Traverse Band issued a gaming license on Nov. 21,” he said.
He said after the license was issued, the tribe reached out to Benzie County officials so that they would know what was going on at tribal land and could answer questions from the public.
The tribal center will be renovated to accommodate gaming The tribe also has a housing development on the property.
Petoskey said the facility will feature slot machines and table games.
Work on the renovation has already started, including electrical and architectural work.
Expanded parking may be constructed if “demand is sufficient” Petoskey said.
He also said the gaming facility would create between 20 and 50 jobs.
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