partnerships
KTO Becomes Latest Brazil-Focused Sports Betting Operator to Join IBIA
KTO, a sports betting brand owned by the KTO Group, has joined the International Betting Integrity Association (IBIA). The company was founded in 2018 and has a strong Latin American presence, notably in Brazil where it ranks in the top ten most popular iGaming brands.
The move fulfils the regulatory obligation in Brazil, under the recently published Provisional Measure, to join an international body for monitoring sports integrity. The operator joins nearly 50 companies and over 125 leading sports betting brands in the IBIA, further strengthening the association’s position as the world’s leading operator-run integrity monitoring body.
“We are thrilled to become members of the IBIA,” the Managing Director for KTO, Jeff Tabone, said. “We view this as a step that reinforces our dedication to upholding the highest standards of integrity in sports betting. Trust has always been a cornerstone of the KTO brand and joining the IBIA signifies our commitment to a safe and transparent environment for our customers and the wider industry.”
“KTO is the latest operator to make the IBIA its preferred integrity partner for Brazil and its wider global operations,” the Chief Executive Officer for the IBIA, Khalid Ali, said. “It further expands the IBIA’s position in the Latin American region and Brazil in particular where our members are already estimated to account for over 60% of the remote gambling market. The association looks forward to working closely with KTO and welcomes the operator’s commitment to protecting its sports betting operations through the IBIA’s world leading integrity network.”
The IBIA announced its expansion into Brazil earlier this year ahead of the expected regulation of the market. The Brazilian government’s subsequent Provisional Measure, published on July 25, includes a requirement for licensed operators to be part of an international body for monitoring sports integrity.
According to H2 Gambling Capital, the leading independent authority on global gambling market data, the IBIA members are estimated to already account for over 60% of the Brazilian remote gambling market. That leading market position will enable the IBIA to provide a highly accurate analysis and effective deterrent against betting related fraud, making it uniquely positioned to support a crack-down on match-fixing in Brazil.
The IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets, especially for sports and consumers, from match-fixing. The IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets. Through the IBIA’s monitoring network, it is possible to track transactional activities linked to individual customer accounts.
All IBIA members are required to pass a strict due diligence process and commit to its code of conduct. The association recently released its Q2 integrity report detailing 50 alerts reported in the quarter. The IBIA reported 268 alerts to the authorities in 2022 with successful sporting or criminal sanctions against 15 teams, officials or players where the IBIA had reported suspicious activity on their matches.
EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.
The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.
Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.
EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.
It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.
“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”
Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”
NBC Sports will continue to present the Kentucky Derby on NBC and Peacock through 2032, as Churchill Downs Incorporated (CDI) and NBC Sports announced a multi-year extension of their partnership.
The extension of the NBC Sports-Churchill Downs relationship – which began with the 2001 “Run for the Roses” – will make NBC the longest running home of the Kentucky Derby, as NBCUniversal will become the first media company to present the most prestigious event in horse racing for three decades (32 editions of the Kentucky Derby from 2001-32).
“As we celebrate the 150th running of the Kentucky Derby, Churchill Downs is proud to extend the relationship with NBC Sports. As our media partner for the last 23 years, NBC has artfully captured the most exciting two minutes in sports and the spectacle of the senses that surrounds it,” said Churchill Downs CEO Bill Carstanjen.
“Telling the rich stories surrounding the Kentucky Derby on the first Saturday in May is part of the fabric of NBC Sports, and we are thrilled to continue that tradition with Churchill Downs. We look forward to surrounding the Kentucky Oaks and Kentucky Derby with wall-to-wall coverage and extensive promotion on the platforms of NBCUniversal,” said Rick Cordella, President of NBC Sports.
The extension includes multiplatform rights to the Kentucky Derby, Kentucky Oaks, and Derby and Oaks Day programming, which will be presented on NBC, Peacock, USA Network, and additional NBCU platforms.
SCCG Management announced a strategic partnership with Globe Gaming Limited, aiming to significantly extend its global reach with a focus on the European market. This collaboration marks a significant milestone in SCCG’s efforts to broaden its influence in the gaming and sports entertainment sectors internationally.
Founded in 2022 by industry veteran Wayne Stevenson, Globe Gaming is a consultancy known for its high-caliber partnerships across various sectors including retail gaming, online gaming, racecourses, lotteries, and football clubs. With 35 years of experience, Stevenson has cultivated a valuable network that enhances business relationships and drives value in the European and global markets.
Wayne Stevenson, Founder and CEO of Globe Gaming, said: “I am delighted to be working with Stephen and his SCCG Management team. I consider SCCG to be the leading advisory firm in the world and to be working in partnership with them is incredibly exciting. Combining the expertise of Globe Gaming and SCCG Management creates endless opportunities.”
Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with Globe Gaming Limited is a strategic step towards enhancing our global presence, particularly in Europe. Wayne’s extensive experience and his network’s strength align perfectly with our mission to innovate and lead in the gaming industry. We are excited about the possibilities this partnership opens up for both companies.”
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