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Stake names UFC flyweight contender Tracy Cortez as global ambassador

Behind the Game Anatomy of a Strong Brand


Stake names UFC flyweight contender Tracy Cortez as global ambassador

Stake has signed UFC women’s flyweight contender Tracy Cortez as a new global ambassador, with the partnership set to begin in June 2026.

The operator said Cortez will join its roster of UFC athletes and ambassadors as part of its broader push in mixed martial arts. Cortez is currently ranked No. 8 in the UFC women’s flyweight division and holds a 12-3 professional record, according to the company.

Akhil Sarin, Chief Marketing Officer at Stake, said: “Tracy Cortez is a phenomenal athlete, who we’re really excited to be partnering with in this new ambassadorial role. She has proven herself to be a real contender in the UFC flyweight division already, and as she comes into her prime, Stake is proud to support her journey.

“Tracy’s personality and competitive spirit is something which aligns with our values at Stake – she’s fun, the fans love her, and we’re looking forward to bringing a valuable partnership to MMA fans.”

Stake ambassador Tracy Cortez added: “Partnering with Stake feels like the perfect fit for this chapter of my career. This is a brand at the cutting edge of sports and entertainment, and they value the same grit and authenticity that I bring to every fight.

“I’m ready to engage with my supporters in a whole new way and take this journey to the next level together.”

Stake said its UFC ambassador roster also includes Alex Pereira, Max Holloway, Merab Dvalishvili, Caio Borralho and Alexandre Pantoja, and positioned the Cortez signing as part of its broader sports and entertainment partnership strategy.

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