Latest News
Eyas Gaming Partners with Caf

Caf, a global leader in the digital identity market, announced a partnership with globally renowned gambling company Eyas Gaming as it launches a digital gaming brand in Brazil. The Gauselmann Group, which operates Eyas Gaming, is entering an exclusive partnership with Brazilian sports media company Lance! to develop and operate the brand from their offices in Gibraltar and Malta.
Caf will be helping Eyas Gaming by establishing the age and identity of all players in Brazil, in real-time so they can be on-boarded safely, securely, and responsibly. Both Eyas Gaming and Lance! are committed to responsible gambling and will also provide tools that enable players to gamble safely, including self-exclusion, setting deposit limits, and more.
Through the partnership, Eyas Gaming will look to establish a foothold and grow during an exciting time for the Brazilian gambling market, as the government is poised to formally regulate sports betting after many years. Eyas Gaming already has launched and developed gambling websites around the globe, bringing the Gauselmann Group’s famous Merkur brands to numerous countries. While already holding UK and Gibraltar licenses, the company sees this partnership as a strategic opportunity to expand its presence in Latin America.
“We are very excited to be partnering with such an innovative and respected company as the Gauselmann Group and Eyas Gaming, especially during this transformative time in Brazil. As the government prepares to regulate sports betting in Brazil, gambling operators that can quickly and accurately identify customers and conduct age verification, provide a great user experience and fight fraud will become the market leaders. The new Brazilian regulations put a big emphasis on player safety and that is a priority for us in this partnership as well,” said Emma Lindley, Caf’s Managing Director of International Expansion.
Eyas Gaming chose Caf not only because it is a premier international digital identity company, but also because of its deep expertise and knowledge of the Brazil market. As a Brazil-born company, Caf can help sports betting companies comply with the rules and regulations related to gambling in the country and enable betting operators to navigate its unique landscape.
“We are looking at our partnership with Caf as a long-term relationship and we are confident that as we grow and evolve in the Brazil market, Caf will continue to meet our ever-changing needs. This is an exciting time for the gambling market in Brazil and we could not have found a better partner as we establish a foothold and continue to grow here,” said Andrejs Cuzans, Head of Fraud, Risk and Payments of Eyas Gaming.
“We take player safety and responsible gambling very seriously, and ensuring that we have robust age and identity verification is critical as we enter this new market. Caf’s identity verification capabilities will help ensure we are only serving those who are legally allowed to gamble, and doing so responsibly,” Cuzans added.
With the Lance! partnership, Eyas Gaming will be using their extensive industry experience to create an authentic and trusted digital betting platform for sports enthusiasts and passionate Lance! followers. The partnership will also see the launch of the free-to-play game “Acerte6”. There, players can test their knowledge by predicting six correct football scores on a weekly basis, with BR$1,000,0000 up for grabs as a top prize.
“Brazil is a massive market for gambling, but one that is still largely untapped. We are excited to help Eyas and Lance! on their journey to provide market-leading online gambling services, as they provide a compliant and secure experience for Brazilian consumers,” added Lindley.
Canada
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
Compliance Updates
The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.
SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.
Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.
She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.
Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.
Latest News
SCCG Announces Strategic Partnership with Applift

SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.
“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”
“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.
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