Latest News
Tally Technology joins forces with Brazilian investment bank powerhouse BTG / Win the Game to expand operations in Brazil
Tally Technology, the premier global fan engagement platform, has announced a new long-term partnership with Win the Game (WTG), a sports and entertainment company in Brazil that has BTG Pactual Holding as a partner. BTG Pactual is the biggest investment bank in Latin America.
The new relationship allows WTG to exclusively represent the Tally gamification platform for the sports and entertainment segment in Brazil. Tally and WTG will present innovative solutions for global brands, clubs, leagues and federations, in addition to providing support to customers in the preparation and structuring phase for their gamification projects. A key focus of the new partnership will be the evolving online sports betting market.
Founded in 2018, Tally has powered gamification programs for some of the biggest names in sports in North and South America. These include the NBA (Lakers, Grizzlies, Hawks); NFL (Rams, Bills, Seahawks); NHL (Blues, Kings, Oilers, Panthers, Wild, Sabres); and MLB (Twins). Its solutions have also featured in Super Bowl LVI as well as within CONCACAF, for the Women’s Championship and 2023 Gold Cup.
This new relationship will help Tally expand its current business in Brazil with AB InBev’s Brahma beer and its Brazilian Series A teams, along with Stock Car Brazil, amongst others.
Rafael Damasio, Tally’s SVP Global Operations, said: “Tally knows the passion Brazilians have for sports. We are very happy to close a partnership with a company that shares our values and that is looking to contribute to the development of sports in Brazil, with innovative solutions that bring brands, sports entities and fans together.
“We are sure that our solution can contribute not only to increased engagement with those passionate supporters, but also for all brands and clubs involved to get to know more about their fans, providing better experiences and more attractive products for their customers.”
The product is a solution for global brands that offers a high value digital destination that creates a unique relationship with fans through gamification. In addition to engagement, it provides brand offers and couponing specifically created to provide a return on sponsorship investment.
Marcus Duarte, Head of Marketing at Win the Game, said: “We have been watching Tally’s growth in Brazil for the past two years. Our partnership with Tally brings to the Brazilian market a new, more powerful team that can offer excellent options for engaging fans and customers around sports in general.
“It can transform live broadcasts with real-time engagement. The second screen becomes valuable to sponsors, putting them in direct contact with participants, allowing them to offer innovative products, services, prizes and rewards. This is already a successful partnership.”
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Gambling in the USA
Clark County residents can bring a friend for free to next week’s Super Bingo $160,000 tournament at the Plaza Hotel & Casino, May 6-8
Home to downtown Las Vegas’ only bingo room, the Plaza Hotel & Casino is offering Clark County, Nevada residents who register to play in next week’s Super Bingo tournament the opportunity to bring a friend for free.
Happening Monday, May 6 through Wednesday, May 8 in the Plaza’s expansive ballroom, Super Bingo is expected to draw nearly 1,000 people from the local Las Vegas valley and across the country and Canada for the opportunity to win big playing fun-filled games of bingo over two days, with a $50,000 super coverall both days while socializing with like-minded bingo players.
Bingo-only registration is $160 per person, and Clark County residents who register can bring a friend for free. Registration is available online at https://www.plazahotelcasino.com/bingo/super-bingo-registration/. Hotel-and-bingo packages start at $300 for a four-night stay with no resort fee.
All Super Bingo players receive one 6-on paper pack for both days, two daubers, free drinks via an open bar at all sessions, boxed lunch both days, and $10 in free slot play after the first day’s session.
The Plaza’s Bingo room offers six daily bingo sessions at 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m. and 9 p.m. and is located on the 3rd floor. By parking on the third floor of the Plaza’s self-parking garage, guests have convenient and direct access to the Plaza’s bingo room and parking is validated for bingo players.
Gambling in the USA
Kambi Group plc extends Mohegan partnership with on-property sports betting agreement in Pennsylvania
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has agreed a long-term on-property sportsbook partnership with Mohegan to provide its award-winning sportsbook at two retail locations in the state of Pennsylvania.
The partnership will see Mohegan utilise Kambi’s cutting-edge retail sportsbook offering across more than 20 kiosks in sportsbook locations at Mohegan Pennsylvania and Mohegan Pennsylvania at Lehigh Valley Race and Sportsbook.
The deal further strengthens Kambi’s relationship with Mohegan, which already utilises Kambi’s suite of sports betting products at ilani in Washington, as well as online and on-property in the Canadian province of Ontario at Fallsview Casino Resort and Casino Niagara.
Kristian Nylén, Kambi CEO and Co-founder, said: “With several successful partnerships with Mohegan already in place, we are pleased to agree this new partnership as we continue to build on our strong relationship.
“This latest deal further reinforces Kambi’s position as the sportsbook provider of choice for tribes across North America, and we look forward to our ongoing collaboration with Mohegan.”
Tony Carlucci, President & GM of Mohegan Pennsylvania, said: “Mohegan Pennsylvania is excited to continue utilising the same Kambi technology platform that existed under our Kindred partnership, which will help to create a seamless process as the Sportsbook at Mohegan Pennsylvania fully rebrands later this Spring.”
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