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Flexion and Digital Turbine Announce Strategic Partnership to Unlock Alternative App Distribution and Superior Monetization

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Flexion and Digital Turbine Announce Strategic Partnership to Unlock Alternative App Distribution and Superior Monetization

 

Flexion, the games marketing company and Digital Turbine, the global leaders in growth solutions for the mobile ecosystem, today announced a strategic commercial relationship to grow game developers’ audiences on some of the world’s largest telecom platforms – boosting app discovery and revenue.

DT Hub, Digital Turbine’s alternative mobile growth suite, enables its mobile operator partners to offer their customers a highly curated environment for premium app discovery. DT Hub simplifies discovery and allows for simple and efficient direct-to-consumer app distribution.

Through the partnership with Flexion, mobile game developers will be able to create versions of their games that can be smoothly onboarded to DT Hub with little technical effort required – and enjoy the benefits of an end-to-end store alternative offered by major mobile carriers.

“It is exciting to see the continued expansion of the alternative android ecosystem with some of the big carriers in the US getting back into the content business,” says Jens Lauritzson, CEO of Flexion. “This partnership with Digital Turbine has all the ingredients to succeed in terms of creating new revenue, distribution, and marketing opportunities for game developers beyond traditional app stores. Our services and customer bases complement each other well and we are excited to drive the next generation of game distribution services together with Digital Turbine”.

“Flexion is the clear market leader in providing mobile game developers with its unique services to acquire and monetize users in store-like environments. Together, we will extend this unique opportunity to our existing and new partners – and continue to grow.” says Matt Tubergen, EVP of Global Partnerships and Corporate Development at Digital Turbine. “We are excited to explore the clear marketing and product synergies between us which will help boost the mobile ecosystem.”

Extending audiences beyond the traditional app stores is already what Flexion offers developers, helping them reach alternative app stores such as Samsung Galaxy Store, Huawei AppGallery, Xiaomi, Amazon Appstore and the ONE store by offering its enabling services, platform management and user acquisition. Now, with Digital Turbine’s DT Hub, game developers will be able to tap into additional revenue streams from a range of new platforms and technology, while benefiting from Digital Turbine’s monetization services and expertise in user acquisition.

The most popular Android games will be supported on DT Hub, enhancing reach. To further maximize revenue and take full advantage of user acquisition opportunities, Flexion will help developers get their games fully integrated with the service.

“Over time we expect that developers will be able to add significant revenue and audiences to their games by tapping into DT Hub,” continues Jens. “Just like we do with other alternative app stores, Flexion can give developers access to these new channels with zero up-front costs and very little effort on their side.”

The partnership with Flexion follows a strategic investment in Aptoide that Digital Turbine announced in October 2022 to build new innovative distribution products for Digital Turbine’s mobile carriers, OEM, and app developer partners.

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eSports

Axlebolt and Epic Esports Events announce WINLINE EPIC Standoff 2: Brasil #2

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Axlebolt mobile game developer, Epic Esports Events tournament operator, RuHub esports broadcasting studio and Winline company announce the second tournament in the series as part of WINLINE EPIC Standoff 2: Brasil. The event takes place from 11 to 19 May. This means audience and pro-players will have new exciting games and unexpected outcomes of matches between teams from South America in the fight for the prize pool of 10 000 USD*

The WINLINE EPIC Standoff 2: Brasil #2 tournament first stage will be held in the open qualifiers format. They will be organized on 11 and 12 May on the Battlefy platform.

Teams from Latin America can register their team using the links:

  • Qualifiers 1 — battlefy.com
  • Qualifiers 2 — battlefy.com

The group tournament stage will take place from 14 to 16 May. Four teams that advance to the open qualifiers stage will compete. They are will joined by four teams that received invites at the main stage:

  • A7
  • INVENCCY E-SPORTS
  • iNCO
  • 7Sete

Further four teams that have passed the group stage will compete in the playoffs in the Double Elimination format to win the large prize pool and get the tournament winner status.

The tournament prize pool distribution:

  • 1 – 5 000 USD*
  • 2 – 2 500 USD*
  • 3 – 1 500 USD*
  • 4 – 1 000 USD*

Tournament broadcasts will start from the main stage and will be available on the official RuHub online resources. Live broadcasts will be available in English and Portuguese language.

*The tournament prize pool is 1 000 000 rubles The announcement video on youtube.

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Latin America

Belatra amplifies LatAm presence with Apostala partnership

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Belatra Games, the specialist online slots developer, has amplified its Latin American presence after signing a content deal with distinguished online gaming and sports betting platform, Apostala.

Based out of Paraguay, Apostala will now have seamless access to a rich assortment of Belatra Games’ captivating and innovative titles, offering local players access to an unparalleled spectrum of gaming delights. Some of the popular titles joining Apostala are Mummyland Treasures, Big Wild Buffalo, Dragon’s Bonanza, Golden øks and the most recent release, Chef’s Sticky Fruits.

Belatra Games’ success is rooted in its commitment to delivering premium entertainment to players across the globe. This alliance with Apostala underscores Belatra’s dedication to fostering strategic partnerships that generate long-term growth and elevate the gaming landscape for players worldwide.

Andres Troelsen, Belatra Games’ Commercial Director for Latin America, said: “Our collaboration with Apostala marks a pivotal moment for Belatra Games as we extend our influence throughout Latin America. Our partnership represents a shared commitment to redefine the gaming experience for players in Paraguay and beyond. Together, we aspire to craft a gaming platform that not only entertains but also inspires and delights players at every turn.”

Apostala Director, Fernando Ribeiro, added: “It’s been a pleasure working alongside the entire Belatra team, we are growing together and we have great plans for the future.”

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partnerships

The GLI Group (GLI®) Acquires SeNet International Corporation, Bringing Expanded Information Technology Security Capabilities to U.S. Clients

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The GLI Group (GLI®) has acquired SeNet International Corporation (“SeNet”), bringing expanded cybersecurity and other IT capabilities to clients of the GLI Group, Bulletproof a GLI Company, and SeNet. The companies serve a wide range of clients in the casino gaming space and across the business spectrum.

Founded in 1998, SeNet is an information security services company serving government and commercial clients, including the gaming industry, throughout the United States.

As part of the acquisition, the GLI Group will operate SeNet in conjunction with Bulletproof Solutions, ULC (“Bulletproof”), an information security company headquartered in Fredericton, Canada and wholly owned by the GLI Group. SeNet will operate as the U.S. information-security platform for Bulletproof, which will benefit existing SeNet clients by offering the broader information security services of Bulletproof, and Bulletproof’s current U.S. client base by delivering services through local information security professionals.

As the U.S. platform for Bulletproof, SeNet will leverage the combined capabilities of both companies to deliver enhanced information security services to clients. The investment further demonstrates the GLI Group’s commitment to providing world-class information security services to clients.

The GLI Group announced that, as part of the acquisition, all SeNet employees will continue to operate as a part of SeNet. That includes SeNet co-founder and CEO Ilan Katz and Chief Technology Officer (CTO) Gus Fritschie in leadership roles, and SeNet co-founder and President Toly Kozushin as a senior consultant.

The GLI Group’s James Maida, president and CEO of Gaming Laboratories International (GLI), said, “We are very pleased to continue our relationship with the entire SeNet team and look forward to them assisting us in providing world-class security services both inside and outside the gaming industries in the United States and elsewhere around the world.”

“SeNet was founded with a core objective to provide best-in-class information security services and continues to demonstrate consistent growth. What influenced me the most about the GLI Group is their unwavering focus on clients and strong track record of both growing and integrating new companies,” stated Toly Kozushin.

SeNet’s Ilan Katz added, “We are very excited to add to the GLI Group’s information security capabilities and help them grow in the U.S. While this acquisition closes a very successful chapter for the founders, it also introduces significantly greater growth prospects for our employees and clients.”

“Since joining SeNet approximately 15 years ago, I have personally observed the world-class capabilities of the GLI Group, and I am looking forward to joining the GLI Group team. Together with Bulletproof, we will have the combined capabilities to solve all security challenges for our clients,” remarked SeNet’s Gus Fritschie.

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