partnerships
Optimove joins GiG Marketplace to Advance CRM Marketing Offering

The partnership will further enhance the provider’s operator portfolio of clients to scale CRM Marketing personalization and orchestration capabilities via Optimove’s AI-mapped CRM journeys
Optimove, a leading CRM Marketing solution for iGaming has today announced a new partnership with Gaming Innovation Group (GiG), one of the leading technology companies providing solutions, products, and services to iGaming operators. The new collaboration further empowers GiG’s client base to scale CRM Marketing personalization and orchestration via Optimove’s AI-mapped journeys.
The Malta-based group offers best-in-class third-party solutions to iGaming operators, such as CRM Marketing hubs, platforms, data and analysis, compliance, and more. Operators using GiG can choose, for example, to manage different regions or markets using different solutions. The partnership will allow customers to create deeper relationships with players by reacting to their actions in real-time using tailored messages and offers across multiple channels. By orchestrating sophisticated personalized AI-mapped customer journeys at scale via Optimoveâs multichannel marketing hub, operators can maximize retention rates and Customer Lifetime Value.
The key capabilities via Optimove:
1. Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
2. Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver customer communications across any channel.
3. A continuous optimization loop: Leverage Optimove’s productized experimentation tools to continuously measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance continuously.
“We’re delighted to partner with one of the leading CRM Marketing platforms in the iGaming market,” said Martin Collins, Director of Sales and Business Development at GiG. “Our vision is to provide operators with top-of-the-line technology and solutions to remain one step ahead of the pack. Optimove, with its advanced CRM Marketing capabilities, is a natural partner for us and a great solution for our clients.”
“We’re excited to join forces with GiG as a CRM Marketing solution for their operator portfolio,” said Dan de Souza, Director of Partnerships at Optimove. “GiG operators will continue to be able to gain a competitive edge by using advanced CRM Marketing capabilities to orchestrate hyper-personalized communications with hundreds of segments, thereby improving retention rates, Customer Lifetime Value, and the overall bottom line.”
Canada
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: âWe are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.â
Richard Schwartz, CEO of Rush Street Interactive, commented: âWe are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.â
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
Latest News
SCCG Announces Strategic Partnership with Applift

SCCG Management has announced a strategic partnership with Applift, the worldâs top performance App Store Optimization (ASO) agency. This partnership will introduce Appliftâs proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCGâs unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact â increasing FTDs, improving retention, and maximizing LTV for some of the worldâs most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network â with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia â to bring Appliftâs breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
âAt SCCG, we identify and scale the technologies that shape the future of gambling,â said Stephen Crystal, Founder and CEO of SCCG Management.
âAppliftâs ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale â and our global presence ensures the right operators and platforms benefit from this innovation.â
âAt Applift, weâve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users â all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, weâre not just optimizing â weâre redefining how gaming brands win in the app stores. I couldnât be more confident in what weâll achieve,â said Bar Nakash, CEO of Applift.
Latest News
SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner

SYNOT Games, a leading developer of cutting-edge casino games and solutions, has officially entered the Argentinian iGaming market through a strategic partnership with Betsson, one of the most established and globally recognized operators in the industry.Â
This collaboration marks SYNOT Gamesâ debut in Argentina and signals a significant step in the companyâs ongoing expansion across Latin America. By joining forces with Betsson, SYNOT Games reinforces its commitment to working exclusively with trusted partners in regulated markets.
âEntering Argentina with a partner like Betsson is a proud moment for us,â said Martina KrajÄĂ, Chief Commercial Officer at SYNOT Games.
âLatin America is a rapidly growing region in the iGaming space, and Argentina stands out for its dynamism and regulatory maturity. Weâre excited to offer our premium portfolio to a new audience and deepen our footprint in LatAm.â
Sarah Micallef, Head of Global Gaming Operations at Betsson Group, also expressed enthusiasm: âWe are pleased to welcome SYNOT Games to our portfolio in Argentina. Our focus has always been to offer our players top-tier content in every market we operate. SYNOTâs games meet our high standards for quality and entertainment, and we are confident they will resonate well with our Argentinian audience.â
Argentinaâs online gambling sector has experienced significant growth in recent years, particularly following the 2021 regulatory shift that enabled provinces to license operators independently. Buenos Aires, both the city and the province, has become a focal point for major international brands, offering a regulated and competitive market environment that is ideal for industry expansion.
The deal strengthens SYNOT Gamesâ positioning in Latin America, aligning with the companyâs strategic roadmap of sustainable growth and responsible gaming in fully licensed jurisdictions. With an existing presence in Brazil and Colombia, this move into Argentina further consolidates SYNOT Gamesâ commitment to expanding across the most dynamic and regulated iGaming markets in the region.
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