partnerships
Optimove joins GiG Marketplace to Advance CRM Marketing Offering
The partnership will further enhance the provider’s operator portfolio of clients to scale CRM Marketing personalization and orchestration capabilities via Optimove’s AI-mapped CRM journeys
Optimove, a leading CRM Marketing solution for iGaming has today announced a new partnership with Gaming Innovation Group (GiG), one of the leading technology companies providing solutions, products, and services to iGaming operators. The new collaboration further empowers GiG’s client base to scale CRM Marketing personalization and orchestration via Optimove’s AI-mapped journeys.
The Malta-based group offers best-in-class third-party solutions to iGaming operators, such as CRM Marketing hubs, platforms, data and analysis, compliance, and more. Operators using GiG can choose, for example, to manage different regions or markets using different solutions. The partnership will allow customers to create deeper relationships with players by reacting to their actions in real-time using tailored messages and offers across multiple channels. By orchestrating sophisticated personalized AI-mapped customer journeys at scale via Optimove’s multichannel marketing hub, operators can maximize retention rates and Customer Lifetime Value.
The key capabilities via Optimove:
1. Enriched customer profiles: Unifying all historical, predictive, and real-time customer data from sources such as CRM, service clouds, and data warehouses via Optimove to create a comprehensive single customer view.
2. Multichannel personalization and orchestration: Orchestrating hundreds of campaigns seamlessly by leveraging Optimove’s AI-mapped CRM Journeys to deliver customer communications across any channel.
3. A continuous optimization loop: Leverage Optimove’s productized experimentation tools to continuously measure the incremental uplift of each campaign, journey, and strategy to optimize CRM Marketing performance continuously.
“We’re delighted to partner with one of the leading CRM Marketing platforms in the iGaming market,” said Martin Collins, Director of Sales and Business Development at GiG. “Our vision is to provide operators with top-of-the-line technology and solutions to remain one step ahead of the pack. Optimove, with its advanced CRM Marketing capabilities, is a natural partner for us and a great solution for our clients.”
“We’re excited to join forces with GiG as a CRM Marketing solution for their operator portfolio,” said Dan de Souza, Director of Partnerships at Optimove. “GiG operators will continue to be able to gain a competitive edge by using advanced CRM Marketing capabilities to orchestrate hyper-personalized communications with hundreds of segments, thereby improving retention rates, Customer Lifetime Value, and the overall bottom line.”
Latest News
Allwyn North America Launches e-Instants in the US
Allwyn North America announced the launch of its portfolio of top-performing games in partnership with the Michigan Lottery.
With a library of over 300 unique games, Allwyn e-Instants have proven popular in Europe, including the first game available for Michigan players – Super Cash Bolt. The successful Cash Bolt series has consistently been a top performing game for the UK National Lottery, the Irish National Lottery, and Loterie Romande in Switzerland.
“We are excited to partner with Allwyn to introduce Super Cash Bolt to Michigan lottery players. This innovative e-Instant game ushers in a new era of digital gaming with its dynamic features and immersive gameplay. We’re always looking for ways to enhance player engagement, provide convenience, and deliver exceptional entertainment, and this game reflects our commitment to offering experiences that resonate with our players,” said Suzanna Shkreli, MSL Commissioner.
The game Super Cash Bolt has been customized for the Michigan State Lottery as part of Allwyn’s content strategy, which is rooted in understanding the local market and players, and providing a diverse array of games that meet different player needs.
“We deliver tailored, immersive gaming experiences for players. We help lotteries build engagement in a digital world, by offering players what they want – an engaging experience, immersive animations, and options for short or long-form gameplay. We can’t wait to unleash the full capability of the Allwyn catalog in the US,” said Wayne Pickup, CEO of Allwyn North America.
Allwyn North America has been working in partnership with IWG to deliver its games via IWG’s InstantRGS, creating a simple and fast solution to bring games into market, and eliminating the need for additional technical development by the iLottery platform.
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Scientific Games Scores Deal with NBA for Lottery Scratch Games in US
Scientific Games continues to light up the company’s licensed properties portfolio with another big win. National Basketball Association (NBA)-licensed instant scratch games are now available to U.S. lotteries through Scientific Games, bringing the fan-passionate brand of professional basketball to their players.
As part of the new, multi-year agreement, Scientific Games will work with U.S. lotteries to help create custom second-chance promotions and experiential prizes to amplify their NBA-themed scratch games. Lotteries can also work with local NBA teams in their states to create team-specific games through sponsorships.
The Massachusetts Lottery, perennially ranked No. 1 worldwide for instant scratch game sales, is the first to feature an NBA-branded scratcher under the Scientific Games agreement. The Lottery launched an NBA Champion Boston Celtics-themed game on November 19 with the 2024-25 NBA season in full swing. With total sales of $1.6 billion since the introduction of its first sports-themed ticket in 2006, the Mass Lottery is also ranked No. 1 in the U.S. for retail sales in this category.
“The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes,” said Mark William Bracken, Executive Director of the Massachusetts State Lottery.
The NBA has a rich tradition of game-changing plays, storied rivalries and team dynasties. It is the most innovative league in sports, helping drive the growth of the sport around the globe. The NBA comprises 30 teams in North America, 29 based in major U.S. cities and one in Canada.
Tina Hoover, VP Licensing for Scientific Games, said: “We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state. Each game can be customized to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”
In fiscal year 2024, licensed branded games created by Scientific Games for North American lotteries represented USD $2.6 billion in retail sales.
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Lucky Eagle Casino & Hotel Installs QCI’s Enterprise Platform
In a groundbreaking move, Quick Custom Intelligence (QCI) and Lucky Eagle Casio & Hotel have announced a strategic enterprise partnership that will revolutionize the gaming and hospitality industry in the Washington market, setting the stage for a dynamic synergy between technology and hospitality.
The software deployment has been completed and training will begin soon. The state-of-the-art platform is expected to enhance operations, optimize service and ensure guests have an unparalleled experience.
JaNessa Bumgarner, CEO of Lucky Eagle Casino & Hotel, said: “We at Lucky Eagle Casino & Hotel are thrilled to embark on this transformative journey with QCI. The QCI platform is a game-changer, and we believe it will not only streamline our operations but also elevate the level of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we are confident in our ability to deliver an unparalleled gaming experience in the Washington market. This partnership aligns perfectly with our commitment to excellence and innovation.”
Andrew Cardno, CTO of QCI, said: “At QCI, we value partnerships that are built on mutual respect, shared vision, and commitment. Our collaboration with Lucky Eagle Casino & Hotel is the epitome of such a relationship. We’ve been deeply impressed by the Lucky Eagle Casino & Hotel team, their passion for excellence, and their unwavering dedication to enhancing guest experiences. I’m proud and excited about the journey ahead and confident that together, we’ll set new standards in the Washington market.”
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