Press Releases
Super Bowl stadium emerges as popular betting venue
A GeoComply analysis of geolocation volumes in and around NFL stadiums shows that live events are natural meeting points for American sports fans who want to wager.
Over 66,000 geolocation checks were made from over 7,300 accounts at State Farm Stadium during the Arizona Cardinals home game against the Kansas City Chiefs on September 11.
The stadium, which will host Super Bowl LVII in February, is near the top of GeoComply’s analysis of transaction volumes coming from NFL stadiums. It will likely prove a betting bonanza as Arizona becomes the first regulated sports betting state to host the Super Bowl since PASPA was overturned in 2018.
GeoComply’s Chief Executive Officer Anna Sainsbury commented: “Seeing data from many of these games that shows more than 10 percent of NFL fans in stadiums are engaging with licensed sportsbooks is a clear win for states that choose to regulate sports betting. This wealth of data is so important for lawmakers and sports leagues to determine sports betting policies in their states and at their stadiums.”
Over the first two weeks of the NFL season, home opening games were played in the regulated states of Arizona, Colorado, Illinois, Louisiana, Michigan, New Jersey, New York, Pennsylvania and Tennessee.
The Philadelphia Eagles’ Lincoln Financial Field was the busiest stadium during weeks one and two. Remarkably, even with only one other active NFL game to wager on, volumes skyrocketed to 76,400 – more than any stadium in the first two weeks of the season.
Even though Steeler nation didn’t keep pace with Eagles fans, their nearly 40,000 transactions in and around Acrisure Stadium on Sunday amounted to 28 percent of all activity for the city of Pittsburgh during the recorded time period.
Based on the data, bettors at the Ravens v. Jets game were more active at MetLife Stadium in week one than those at the same stadium for the Panthers v. Giants game in week two. Both teams played on a Sunday.
Over 44,300 geolocation checks were recorded in week one by 8,800 fans at the Jets game, but when the Giants returned to the Metlife Stadium this past weekend 38,800 checks were logged by 800 fewer fans (unique accounts).
Methodology: GeoComply captured geolocation data for the Stadium Home Opener Analysis from inside the stadiums and the surrounding parking lots to include tailgating. The data was collected from three hours before the kick-off of each game until four hours after kick-off (a total of seven hours). GeoComply has a unique view of the US online sports betting market as the trusted geolocation supplier for almost 100 percent of the country’s operators. Therefore its statistics provide a reliable overview and insight into the state of the industry.
Compliance Updates
Wyoming’s First Mile-Long Racetrack Set to Launch in the Mountain West
The Wyoming Gaming Commission has approved Wyoming’s first mile-long horse racing track for 16 live race dates in 2025, as well as simulcasting and related activities. While the first racing season at Thunder Plains Park will feature temporary structures, the essential components, including barns, racing officials’ tower, video patrol towers, and spectator areas, will be in place.
The track, located 10 miles east of Cheyenne at Thunder Plains Park, will host its inaugural race day on Friday, August 1, 2025, with additional race days to follow on August 2, 3, 8-10, 15-17, 22-24, 29-31 and September 1. Dates are subject to change per the Wyoming Gaming Commission.
With its convenient location along I-80, the track is set to draw racing fans from neighboring states in the mountain west region, as well as local fans from Cheyenne and surrounding areas.
“As a fifth-generation Wyomingite, being able to bring this track to our state carries a lot of meaning,” said Ryan Clement, managing partner at Thunder Plains. “Thunder Plains sees an incredible opportunity to create a positive impact not only on the Wyoming horse racing industry but also the area’s economy, in terms of new job opportunities and tourism revenue.”
Through partnerships with elite industry veterans and horsemen, Thunder Plains looks forward to bringing high-quality, high-caliber racing to Laramie County.
“We’ve established a strong partnership with 1/ST, North America’s preeminent Thoroughbred racing, entertainment and pari-mutuel wagering company,” said Clement. “They’ve set the standard for horse safety across the nation, and we’re looking forward to bringing that strong emphasis on safety and track protocols to Wyoming.”
Of the partnership with Thunder Plains, 1/ST TECHNOLOGY’s Senior Vice President Jeff True said he sees exciting opportunities ahead.
“1/ST has a long history of operating premier racetracks and premier racing events across the country. We are thrilled to be entering the Wyoming horse racing market together with our local Wyoming partners, and we look forward to lending our expertise to help grow Wyoming horse racing.”
For all simulcasting operations, 1/ST will leverage the expertise of its affiliates at Monarch Content Management, AmTote International, and PariMAX.
“Our racetrack will be operated with numerous horse safety and welfare protocols in place,” Clement said. “The track itself, being a mile long and eighty feet wide, dramatically improves horse and rider safety. Throughout track design and construction, we collaborated with Dennis Moore, a renowned track surface specialist, to ensure the safest, most high-quality racing surface.”
Moore’s professional history includes designing and building world-class racetracks across the county, as well as consulting on track safety projects at racetracks across the country and around the world. Moore’s projects have included the racing surfaces at Santa Anita Park, Del Mar, Lone Star Park, Remington Park and in Dubai, among others.
Future plans at Thunder Plains Park include building a regional equestrian center and establishing a high-altitude horse training and breeding program.
Latest News
21VIRAL ADDS BITBLOX CRYPTO PREDICTION GAMES
21VIRAL has confirmed the integration of Bitblox’s unique crypto-price-based games into its platform. This distribution deal allows 21VIRAL access to popular games such as “3 in a Row,” “Up or Down?” and “Up or Down? Turbo.”
In these prediction games, players can guess whether the price of Bitcoin will rise or fall. The timing is particularly favourable, as the recent bull run in cryptocurrencies and heightened mainstream awareness following the US presidential election have contributed to their popularity.
Christoph Härtel, CEO of 21VIRAL, stated, “We are excited to onboard Bitblox Games to our GameConnector platform. These unique games, based on the crypto market, are highly entertaining and engaging, providing our operator partners with an innovative way to attract and retain players across Latin America.”
Brandt Page, CEO of Bitblox Games, added, “Working with the 21VIRAL team has been a pleasure, from our initial discussions to the contract exchange. The fast integration took less than four weeks, which is a significant advantage for any game studio like ours. Speed to market is crucial for optimal distribution of our crypto-prediction games.”
“The recent developments in the US have led to a surge in the crypto market, increasing the demand for our games within the iGaming ecosystem. As awareness of cryptocurrencies continues to grow in mainstream media, we look forward to collaborating with 21VIRAL and expanding our distribution in the Latin American market”.
Financial reports
Arizona Department of Gaming Releases September Sports Betting Figures
Bettors in Arizona wagered approximately $732 million on sports in September of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 20% increase when compared to September of 2023.
The state collected approximately $3.96 million in privilege fees in the month. You can view the full September report on the ADG website: LINK.
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