partnerships
Lightning Box Experiences Rapid Year-on-Year Growth Following Acquisition by Light & Wonder
Slots specialist reveals it grew by 57 per cent during first year since joining world’s leading cross-platform gaming company
Light & Wonder, Inc. has revealed that its specialist slots supplier LIGHTNING BOX ™ has enjoyed a major surge in global growth following its acquisition.
Since joining the Light & Wonder family in August 2021, the studio has benefited from the Company’s superior expertise and commercial support, and has experienced year-on-year growth of 57 per cent while continuing to deliver its signature top-quality, land-based inspired entertainment to players around the world. In addition, August 2022 was Lightning Box’s biggest ever month in terms of revenues.
The Sydney-based supplier’s slot LIGHTNING SHENLONG™ is currently in the top 10 games across the entire OpenGaming™ entertainment platform, while LIGHTNING GORILLA™ – soon to be launched in Pennsylvania – has proven to be particularly popular in the U.S., sitting inside the top 20.
Light & Wonder’s dominance in the U.S. and Canadian online gaming market is underlined by the presence of three of its titles within the top 10 of the EGR North America slots rankings for July 2022, with Lightning Box’s CHICKEN FOX™ a new entry in the chart.
In addition, the LIGHTNING RESPIN™ games are resonating with players all over the world. Fans of Lightning Box’s unique, feature-rich offering can also look forward to further franchised content being released by the studio, including the highly anticipated LIGHTNING BLAZE ™ and STELLAR CASH™ BLOWN AWAY™.
Lightning Box is currently live with more than 50 of the leading U.S. and European operators, including BetMGM, Golden Nugget, Hard Rock Casino, FanDuel, Resorts Casino, BCLC, Loto-Québec, OLG, Sky Bet, LeoVegas, William Hill, Betsson and many more, and releases up to 12 new titles every year through OpenGaming.
Peter Causley, CEO and co-founder of Lightning Box, said: “We knew that by joining Light & Wonder we would be able to drive forward with our ambitious plans, but even given the huge global power of the Company, the speed at which we have flourished has taken us aback. Our games continue to hit new heights of popularity around the world and we can’t wait to release new hits to penetrate U.S., Canadian and European markets even further.”
Dylan Slaney, CEO iGaming at Light & Wonder, said: “The team at Lightning Box has a wealth of industry experience that they have put to great use in producing some fantastic content that really resonates with players who enjoy land-based titles. The numbers that have been produced in the first 12 months after the acquisition speak for themselves and prove it was the right decision to bring Lightning Box into the Light & Wonder family. We look forward to breaking more records together in the months and years to come.”
The OpenGaming ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure.
All games available through OpenGaming are supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.
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Allwyn North America Launches e-Instants in the US
Allwyn North America announced the launch of its portfolio of top-performing games in partnership with the Michigan Lottery.
With a library of over 300 unique games, Allwyn e-Instants have proven popular in Europe, including the first game available for Michigan players – Super Cash Bolt. The successful Cash Bolt series has consistently been a top performing game for the UK National Lottery, the Irish National Lottery, and Loterie Romande in Switzerland.
“We are excited to partner with Allwyn to introduce Super Cash Bolt to Michigan lottery players. This innovative e-Instant game ushers in a new era of digital gaming with its dynamic features and immersive gameplay. We’re always looking for ways to enhance player engagement, provide convenience, and deliver exceptional entertainment, and this game reflects our commitment to offering experiences that resonate with our players,” said Suzanna Shkreli, MSL Commissioner.
The game Super Cash Bolt has been customized for the Michigan State Lottery as part of Allwyn’s content strategy, which is rooted in understanding the local market and players, and providing a diverse array of games that meet different player needs.
“We deliver tailored, immersive gaming experiences for players. We help lotteries build engagement in a digital world, by offering players what they want – an engaging experience, immersive animations, and options for short or long-form gameplay. We can’t wait to unleash the full capability of the Allwyn catalog in the US,” said Wayne Pickup, CEO of Allwyn North America.
Allwyn North America has been working in partnership with IWG to deliver its games via IWG’s InstantRGS, creating a simple and fast solution to bring games into market, and eliminating the need for additional technical development by the iLottery platform.
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Scientific Games Scores Deal with NBA for Lottery Scratch Games in US
Scientific Games continues to light up the company’s licensed properties portfolio with another big win. National Basketball Association (NBA)-licensed instant scratch games are now available to U.S. lotteries through Scientific Games, bringing the fan-passionate brand of professional basketball to their players.
As part of the new, multi-year agreement, Scientific Games will work with U.S. lotteries to help create custom second-chance promotions and experiential prizes to amplify their NBA-themed scratch games. Lotteries can also work with local NBA teams in their states to create team-specific games through sponsorships.
The Massachusetts Lottery, perennially ranked No. 1 worldwide for instant scratch game sales, is the first to feature an NBA-branded scratcher under the Scientific Games agreement. The Lottery launched an NBA Champion Boston Celtics-themed game on November 19 with the 2024-25 NBA season in full swing. With total sales of $1.6 billion since the introduction of its first sports-themed ticket in 2006, the Mass Lottery is also ranked No. 1 in the U.S. for retail sales in this category.
“The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes,” said Mark William Bracken, Executive Director of the Massachusetts State Lottery.
The NBA has a rich tradition of game-changing plays, storied rivalries and team dynasties. It is the most innovative league in sports, helping drive the growth of the sport around the globe. The NBA comprises 30 teams in North America, 29 based in major U.S. cities and one in Canada.
Tina Hoover, VP Licensing for Scientific Games, said: “We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state. Each game can be customized to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”
In fiscal year 2024, licensed branded games created by Scientific Games for North American lotteries represented USD $2.6 billion in retail sales.
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Lucky Eagle Casino & Hotel Installs QCI’s Enterprise Platform
In a groundbreaking move, Quick Custom Intelligence (QCI) and Lucky Eagle Casio & Hotel have announced a strategic enterprise partnership that will revolutionize the gaming and hospitality industry in the Washington market, setting the stage for a dynamic synergy between technology and hospitality.
The software deployment has been completed and training will begin soon. The state-of-the-art platform is expected to enhance operations, optimize service and ensure guests have an unparalleled experience.
JaNessa Bumgarner, CEO of Lucky Eagle Casino & Hotel, said: “We at Lucky Eagle Casino & Hotel are thrilled to embark on this transformative journey with QCI. The QCI platform is a game-changer, and we believe it will not only streamline our operations but also elevate the level of service and entertainment we provide to our valued guests. With QCI’s innovative solutions, we are confident in our ability to deliver an unparalleled gaming experience in the Washington market. This partnership aligns perfectly with our commitment to excellence and innovation.”
Andrew Cardno, CTO of QCI, said: “At QCI, we value partnerships that are built on mutual respect, shared vision, and commitment. Our collaboration with Lucky Eagle Casino & Hotel is the epitome of such a relationship. We’ve been deeply impressed by the Lucky Eagle Casino & Hotel team, their passion for excellence, and their unwavering dedication to enhancing guest experiences. I’m proud and excited about the journey ahead and confident that together, we’ll set new standards in the Washington market.”
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