The provider expands its Latin America team with a new Country Director for Peru
Pragmatic Play, a leading multi-product supplier to the iGaming industry, has bolstered its team in Latin America with the addition of Celeste Arredondo as the new Country Director for Peru.
Having held previous senior positions at local operators in Peru, Celeste Arredondo’s appointment marks the expansion of the leading provider’s localisation strategy in Latin America, which has seen Pragmatic Play expand swiftly across the continent with its multi-product portfolio.
Celeste Arredondo has joined a burgeoning team headed by Vice President of Latin American operations, Victor Arias, and looks forward to contributing to the impressive momentum that the supplier has nurtured in Peru.
Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “Celeste has a wealth of knowledge and experience across several roles in the iGaming industry, and we’re thrilled to place her as our Country Director for Peru.
“Peru is a market that we have been interested in for some time, and having already established a foothold in the region, we look forward to seeing rapid growth in accordance with our localisation strategy.”
PRAGMATIC PLAY GROWS EVEN FURTHER IN BRAZIL WITH JOGAR.COM.VC
Pragmatic Play, a leading content provider to the iGaming industry, has maintained its market-leading position in Brazil, signing an operator agreement with Jogar.com.vc in one of Latin America’s most flourishing markets.
More Brazilian players than ever before will be able to enjoy Pragmatic Play’s extensive portfolio of games as a result of this new partnership with award-winning classics such as Gates of Olympus™ and Sugar Rush™ alongside more recently released titles such as Zeus vs Hades – Gods of War™.
Live Casino fans will be delighted by the inclusion of player-favourite games such as Sweet Bonanza CandyLand™ and PowerUP Roulette™, alongside classic table games with intriguing twists.
Virtual Sports content is set to complement the huge library of Slots and Live Casino, delivering cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football and motorsport.
Another multi-discipline deal in the region, this latest agreement with Jogar.com.vc follows several similar recent partnerships and strengthens Pragmatic Play’s position at the fore of the burgeoning Latin American iGaming and betting market.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “This is yet another delightful agreement for Pragmatic Play to sign. Its continued success with new partnerships across Brazil and Latin America as a whole shows that the brand is producing the content that players here want and are trusted to deliver them efficiently and with a speed to market that operators demand.
“I’m confident this relationship between Pragmatic Play and Jogar.com.vc will achieve just the right kind of results they’re both expecting.”
A representative from Jogar.com.vc said: “Pragmatic Play is one of the most requested content developers by players here in Brazil and so we had to ensure we had its full complement of games and products. This new deal gives us just that and empowers us to be more competitive than ever in a crowded and growing space.”
BMM Testlabs Is Ready to Perform Compliance in Three Brazilian States that have Authorized iGaming
BMM Testlabs, the world’s original gaming test lab and product certification consultancy, today announced that it is ready to perform compliance testing and certification in the three Brazilian states that have recently regulated iGaming and sports betting; Rio de Janeiro, Paraiba and Parana.
These three states are all in the process of granting operator licenses, which will allow operators to provide fixed-odds sports betting, casino games and games of skill.
BMM Testlabs, as part of its commitment to the Brazilian market, is establishing a local presence to serve the newly regulated Brazilian iGaming markets. BMM Testlabs will provide its full suite of compliance services and solutions including pre-compliance testing, customized security audits, geolocation testing and software quality assurance.
This exciting milestone is the result of BMM Testlabs’ exceptional service to the global gaming industry, its commitment to the Latin America market for more than 16 years and the strong partnerships it has forged with regulators throughout the region.
BMM Testlabs is a trusted independent testing laboratory for compliance services throughout Latin America with offices in Argentina and Peru. The company’s unparalleled understanding of the region’s technical compliance requirements, high-quality product testing and dedicated local customer support services ensures customer confidence in their choice of a testing laboratory.
BMM Testlabs’ Executive Vice-President of Europe and South America, Marzia Turrini (pictured), expressed enthusiasm for the momentum in Brazil and the potential for growth, saying: “We look forward to partnering with operators and suppliers to provide our best-in-class compliance and certification services for this new and potentially huge gaming market in Brazil”.
Betsul Appoints Fernando Garita as New CEO
Latin American sportsbook operator Betsul has announced the appointment of Fernando Garita as its new CEO.
With more than two decades of expertise in the gaming industry sector, Garita served as regional director and director of business development at Betcris, in addition to having an extensive portfolio of projects throughout Latin America, as well as Asia.
In his academic career, Fernando has numerous credentials, including a certificate from the University of Michigan, in the leadership program for managers Certificacion en Transformacion Digital.
The new CEO also has a series of CDP and CPD certificates, in categories such as responsible gaming, data protection and anti-money laundering, in addition to being a member of IMGL (International Master in Gaming Law), a non-profit foundation that brings together the main industry experts focused on healthy market development and expansion. Garita is also an international speaker at major industry events and an active member of associations such as AIEJA and CIBELAE.
Betsul Group highlights that the entry of an executive with such experience in international markets reinforces the company’s growth objectives. “We are confident that their strategic vision and pursuit of excellence will help us remain at the forefront of the sector and provide exceptional services to our customers in various locations,” said Betsul Group.
With this new addition to the workforce, Betsul reaffirms its commitment to continuing to offer the best experience to its customers.
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