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Strive brokers new NFL podcasts partnership between SBK and Nat Coombs

Strive Sponsorship, the sport and entertainment consultancy, has today announced it has brokered a new relationship between sportsbook app SBK, and writer and broadcaster Nat Coombs, teaming them up for two new NFL podcasts and a weekly column.
The agreement supplements the existing betting tip, game preview, and sports opinion content across football, golf, rugby, boxing, snooker, cycling, and F1 that Strive provides to SBK and its parent company Smarkets, and that was announced earlier this year.
The agreement will see SBK and Coombs collaborate on a range of new content including:
- SBK Edge Rush: A weekly podcast during the NFL season featuring special guests
- SBK Edge Rush Extra: A weekly podcast during the NFL season featuring Coombs and SBK Tipster Tom Collins breaking down the betting for all the televised NFL action
- A weekly NFL preview column by Coombs that will appear on the SBK Betting Zone website
Adam Baylis, Head of Customer Marketing at SBK, said: âStrive has provided terrific support to us, over many years, in helping us pursue our mission of SBK becoming a leading sports information source. Their content team delivers great work for us daily, and their sponsorships expertise was key in building this mutually beneficial partnership that will further bolster our NFL content.
Weâre thrilled to be teaming up with Nat, who brings a wealth of NFL expertise and an audience that understands what weâre about. This will be some of the best NFL content out there, and I canât wait to release the first podcasts and columns.â
Coombs added: âThe team at Strive got what Edge Rush was about right from the off and understood that I was only interested in working with a partner who shared the same vision, wanted to add value to the content we produced, and was keen to innovate into new areas.
Working with Strive was a breeze, and the partnership with SBK was agreed upon swiftly and without fuss.
Iâm delighted to partner with SBK for the upcoming NFL season. I know the team loves football, so I look forward to working with them and having many interesting discussions on the Edge Rush podcasts.
Malph Minns, Managing Director at Strive, commented, âStrive has quickly built a strong reputation in producing high-quality and affordable written and audio sports content in both the UK and US markets.
This agreement is an evolution of that, bringing together our deep partnership expertise with our growing content capability and network to deliver mutual value to brands and content creators.
Weâre excited to see where this partnership goes and look forward to helping other brands and content publishers with similar requirements in sports and beyond.â
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Amusnet to Participate in the Third Edition of SiGMA Americas

Amusnet, a leading international provider of all-casino solutions, has announced its participation in the third edition of SiGMA Americas, taking place from April 8 to 10 at the Transamerica Expo Center in SĂŁo Paulo, Brazil. With over 18,000 delegates expected, the event stands as one of the regionâs most important gatherings for the gaming industry. Brazil plays a pivotal role in the global gaming landscape and is a central focus in Amusnetâs expansion strategy. In line with this commitment, the company will showcase its latest products and actively contribute to the event.
âSiGMA Americas is a key moment for us to reinforce our long-term commitment to Brazil. With over 180 games already certified for the newly regulated sector, we are fully prepared to support our partners and deliver top-notch products and entertainment to local players. At the event, we will showcase a strong mix of top-performing and exciting new releases set to differentiate in the dynamic and rapidly growing region,â said Georgi Izov, Head of Business Development LATAM at Amusnet.
As part of the official agenda at SiGMA Americas, Marco Pequeno, Amusnetâs Country Manager for Brazil, will join the discussion panel âExcitement in Real Time: How Live Games Transform the Gaming Experience.â His participation underscores Amusnetâs strategic focus on Brazilâs evolving gaming landscape and the companyâs commitment to driving meaningful conversations around the future of the industry in regulated markets.
Among the player-favorite titles to be showcased is the video slot 20 Golden Coins. Visitors can explore the vibrant cascade slot Candy Palace, bursting with colorful visuals and additional features, along with Hot Deco, a stylish fusion of classic fruit slot aesthetics, smooth graphics, and a captivating soundtrack.
Amusnet will showcase top-performing Live Casino titles, including Dynamic Roulette 120x, and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. They offer thrilling gameplay, excellent-quality graphics, captivating themes and soundtracks. Inspired by iconic casino destinations, they feature additional multipliers of up to x500 and have gained significant recognition in many European markets.
Join the Amusnet team at Stand L145 to explore its latest gaming offerings, experience high-quality entertainment, and discover partnership opportunities in Brazilâs fast-evolving gaming market.
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Potawatomi Casino Hotel Partners with White Hat Gaming

White Hat Gaming has entered into a multi-year partnership with Wisconsinâs Potawatomi Casino Hotel â one of the largest casino operators in the Midwest.
Under the agreement, White Hat Gaming will deliver its world-class PAM platform to support mobile sports betting and Class II slot wagering for patrons located on tribal land in Milwaukee and Carter Wisconsin. This partnership underscores White Hatâs commitment to providing cutting-edge, compliant gaming solutions tailored to the unique needs of tribal operators.
White Hat Gamingâs pioneering platform technology â already live in multiple U.S. states and Ontario, Canada â will power Potawatomi transition into mobile wagering, enabling the tribe to deliver a seamless, best in-class player experience.
Potawatomi Casino Hotel selected the White Hat platform for its robust in-house cashier, which offers a wide range of payment options through multiple integrated gateways. The platformâs real-time risk monitoring capabilities help identify and manage potential issues instantly, while its award-winning Traveling Wallet technology provides multijurisdictional flexibility within a single player account. Additionally, Potawatomi recognized White Hatâs early leadership in the emerging Class II mobile slots sector â a promising and potentially transformative sector for the tribal wagering industry.
White Hatâs PAM platform stands as the most widely distributed independent solution in the U.S., and its latest partnership with Potawatomi Casino Hotel underscores the companyâs commitment to supporting the tribal gaming sector. By delivering advanced technology and operational tools, White Hat empowers tribal operators to optimize performance, enhance player experiences, and maintain long-term adaptability in a fast-evolving market.
Max Wright, Founder at White Hat Gaming, said: âWe remain focused on expanding our presence in North America, continuously evolving and enhancing our PAM solution to empower iGaming operators with the technology needed to elevate the player experience and drive operational efficiency. This collaboration further demonstrates our commitment to delivering a cutting-edge platform that combines flexibility and speed to market. Weâre confident that Potawatomiâs mobile presence will significantly benefit from our proprietary cashier, expert compliance and regulatory support, and Traveling Wallet technology.â
Dominic Ortiz, Chief Executive Officer of Potawatomi Casino Hotel, said: âWe continually seek strategic opportunities to strengthen our market position, and our partnership with White Hat Gaming represents a key step forward as we enter a new era of mobile on premise gaming. By integrating White Hatâs PAM solution, we are enhancing our digital capabilities with industry-leading expertise and providing a best in class experience for our guests.â
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BETBY STRENGTHENS LATAM PRESENCE THROUGH STRATEGIC PARTNERSHIP WITH CALĂMACO

BETBY, an industry-leading sports betting provider, has announced a long-term partnership with CalĂmaco, a premium B2B sportsbook supplier with a strong foothold across Latin America. This collaboration aligns with BETBY’s expansion strategy in the LATAM market, reinforcing its commitment to delivering state-of-the-art sportsbook solutions in the region.
As part of the agreement, CalĂmaco will integrate BETBYâs award-winning sportsbook solution, including its proprietary esports feed BETBY Games, and comprehensive trading and risk management services. Additionally, by leveraging BETBYâs AI-driven technology, AI Labs, CalĂmacoâs partners will gain access to an unparalleled betting experience tailored to the needs of the LATAM market.
Known for its scalable and robust casino and lottery platform, CalĂmaco will significantly enhance its offering with an additional 300,000+ events, 8,000+ markets, 125+ sports, and 35+ esports provided by BETBY, cementing its position as a go-to supplier in the regionâs competitive iGaming landscape.
Stefanos Karakidis, Head of Business Development at BETBY, commented: âWe are excited to partner with CalĂmaco, a company that shares our vision for technological excellence and operator-focused innovation. Integrating our complete sportsbook solution into CalĂmacoâs platform will enable brands across LATAM to elevate their sports betting offerings and provide their users with an exceptional experience.â
Alejandro Serrano, Head of Business Development at CalĂmaco, added: âBETBYâs sportsbook technology is renowned for its flexibility, scalability, reliability, and comprehensive coverage. Incorporating their award-winning solution into our platform will empower our partners with world-class sports betting capabilities, further strengthening our presence in the Latin American market.â
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