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Strive brokers new NFL podcasts partnership between SBK and Nat Coombs

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Strive Sponsorship, the sport and entertainment consultancy, has today announced it has brokered a new relationship between sportsbook app SBK, and writer and broadcaster Nat Coombs, teaming them up for two new NFL podcasts and a weekly column.

The agreement supplements the existing betting tip, game preview, and sports opinion content across football, golf, rugby, boxing, snooker, cycling, and F1 that Strive provides to SBK and its parent company Smarkets, and that was announced earlier this year.

The agreement will see SBK and Coombs collaborate on a range of new content including:

  • SBK Edge Rush: A weekly podcast during the NFL season featuring special guests
  • SBK Edge Rush Extra: A weekly podcast during the NFL season featuring Coombs and SBK Tipster Tom Collins breaking down the betting for all the televised NFL action
  • A weekly NFL preview column by Coombs that will appear on the SBK Betting Zone website

Adam Baylis, Head of Customer Marketing at SBK, said: “Strive has provided terrific support to us, over many years, in helping us pursue our mission of SBK becoming a leading sports information source. Their content team delivers great work for us daily, and their sponsorships expertise was key in building this mutually beneficial partnership that will further bolster our NFL content.

We’re thrilled to be teaming up with Nat, who brings a wealth of NFL expertise and an audience that understands what we’re about. This will be some of the best NFL content out there, and I can’t wait to release the first podcasts and columns.”

Coombs added: “The team at Strive got what Edge Rush was about right from the off and understood that I was only interested in working with a partner who shared the same vision, wanted to add value to the content we produced, and was keen to innovate into new areas.

Working with Strive was a breeze, and the partnership with SBK was agreed upon swiftly and without fuss.

I’m delighted to partner with SBK for the upcoming NFL season. I know the team loves football, so I look forward to working with them and having many interesting discussions on the Edge Rush podcasts.

Malph Minns, Managing Director at Strive, commented, “Strive has quickly built a strong reputation in producing high-quality and affordable written and audio sports content in both the UK and US markets.

This agreement is an evolution of that, bringing together our deep partnership expertise with our growing content capability and network to deliver mutual value to brands and content creators.

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We’re excited to see where this partnership goes and look forward to helping other brands and content publishers with similar requirements in sports and beyond.”

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Plaza Hotel & Casino to celebrate Fourth of July with a holiday edition of its free Welcome to the Weekend Friday Fireworks

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The Plaza Hotel & Casino will celebrate the Fourth of July with a bigger and brighter version of its weekly Welcome to the Weekend Friday Firework Show. As in past years, it will be the only Fourth of July fireworks show in downtown Las Vegas, and it is free to view.

Staged from the top of the Plaza’s South Tower on Friday, July 4, at 9:15 p.m., the public can watch the fireworks for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic for viewing the fireworks from Carson Avenue to Ogden Avenue. Guests can also watch the fireworks from a free viewing party on the Plaza’s rooftop pool deck. Doors open for the rooftop viewing party at 7 p.m.

Also on July 4, the Plaza will host a Buffalo wing eating contest at Carousel Bar at 6 p.m. Inspired by the popular Buffalo wing eating competitions in Philadelphia, qualifying “Wing Offs” and the championship “Wing Bowl”, the July 4 contest will be a qualifying event for the Plaza’s main Wing Bowl event on Feb. 7, 2026. The Plaza will award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4.  The first and second place eaters will qualify for the Plaza’s Wing Bowl in February.

Carousel Bar and the rooftop pool will also feature special summertime cocktails. The rooftop fireworks viewing party will feature three specialty cocktails: a margarita with Casamigos Blanco Tequila and Cointreau Orange Liqueur, the “Cruiser & Captain” with Sun Cruiser Iced Tea, vodka, and a shot of Captain Morgan Sweet Chili Lime Rum, and the “You Call It” featuring Captain Morgan Sweet Chili Lime Rum.

The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation.

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EDGE Boost Launches Social Accountability Program, Adding Peer-based Accountability to its Roster of Responsible Gaming Tools

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EDGE Boost Launches Social Accountability Program, Adding Peer-based Accountability to its Roster of Responsible Gaming Tools

 

EDGE Markets, the company behind EDGE Boost, one of the first debit cards designed specifically for responsible gaming, announced the launch of its newest responsible gaming feature: a co-pilot system for social accountability. Through the EDGE Boost platform, users can nominate trusted friends or family to receive weekly reports of their transactions and participate in real-time limit adjustments, creating a shared commitment to more responsible play.

Social accountability leans on a core behavioral insight that accountability works best when it comes from someone you know, not a faceless platform or app. Early adoption of the co-pilot system has already exceeded expectations with 7% of EDGE Boost users enabling the feature, far surpassing the industry standard of 1-2% adoption for similar, operator-based responsible gaming tools.

“The reason why the co-pilot feature has been so successful is peer involvement. Social accountability is why having a gym buddy works. By involving a buddy in your betting lifestyle, one is set up even better for responsible play. We have always said that EDGE Boost’s mission is to provide a safer and more responsible environment for users to engage with gaming and we know social accountability is doing just that,” said Seni Thomas, Founder and CEO of EDGE Boost.

Co-pilots will receive weekly snapshots of a user’s EDGE Boost transactions. If a user attempts to raise their deposit or spending limits, a co-pilot must enter a verification code before the change can take effect.

The new feature aligns with the American Gambling Association’s (AGA) evolving Responsible Gaming Code of Conduct. Social accountability also helps foster responsible gaming by avoiding punitive approaches and reducing negative stigma.

The co-pilot feature is now live and available to all EDGE Boost users.

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Matt Holt Joins nVenue as Advisor and Board Observer

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Matt Holt Joins nVenue as Advisor and Board Observer

 

nVenue, the industry-leading B2B enterprise platform providing predictive data analytics for leagues, media, and gaming, announced the appointment of Matt Holt to the Company’s board. Holt brings over 15 years of experience in the sports and gaming industries and has been an instrumental figure in the development of U.S. sports betting.

“We are thrilled to welcome Matt to the nVenue team. His deep operational experience and extensive network of relationships in the sports and gaming industry will be invaluable as we continue to grow our business,” said Quinton Singleton, President & COO of nVenue.

Holt is founder and served as Chief Executive Officer for U.S. Integrity, where he led development of sports integrity for professional and collegiate sporting leagues across the US.

“I am excited to join nVenue at such a pivotal time in the company’s growth. nVenue is the industry-leading provider of live and micro market products, and their innovative technology is revolutionizing the way leagues and the global gaming industry pivot into the high growth sector of real-time engagement in sports. I look forward to working with the team to expand in the U.S. and international markets,” said Holt.

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