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BETCRIS TAPS IGAMING INDUSTRY EXPERT AS ITS NEW CASINO DIRECTOR

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BETCRIS TAPS IGAMING INDUSTRY EXPERT AS ITS NEW CASINO DIRECTOR

 

Betcris continues to expand and, at the same time, refine its iGaming and sports betting operations. To assist with those goals, the company is turning to an industry veteran to provide expert guidance. The gaming operator has hired Lucas Lebleu to be its new Casino Director.

Lebleu has been involved in the iGaming industry for over 25 years. He spent the last 12 in Europe, working in both the B2C and B2B segments. During that time, he worked for names like William Hill, where he spent four years, NetEnt and GiG. Most recently, Lebleu served as the Senior Sales Director for Skywind Group.

Now, he is moving back to Costa Rica, where he started his iGaming carrier in 1997. It was there where he spent most of his life before relocating to Spain to work in Gibraltar in 2009. Betcris is optimistic that his proven track record and strong commercial focus will prove to be significant assets as the company continues to grow.

Lucas said of joining Betcris, “I’m very excited about this opportunity; I’ve known Betcris since I started to work in Costa Rica a quarter of a century ago, and I’m pleased to have reached an agreement with Betcris. In my opinion is one of the most respected brands in Latin America, with a retail and online presence in the majority of the LatAm countries.

“I want to thank specifically JD, Fernando Garita, Gabriel Nuñez and Carlos Soto, but also Mauricio Delgado and the HR team who have been extra helpful to get me up to speed,†he added.

As the casino director, Lebleu will be responsible for the implementation of the operator’s casino strategy, including operation and promotion activities. He will also oversee tactical changes in operations and promotions to reach the casino revenue targets.

In addition, Lebleu will be responsible for maintaining the operational integrity of Betcris’s casino activity. This includes implementing and optimizing processes to test game content and core casino app functions, optimization of content and ensuring that creative design messages and promotions reflect its core values.

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Amusnet Goes Live on Cactus Gaming and Strengthens its Position in the Brazilian Market

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Amusnet Brasil announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market.

With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals. The agreement with the platform includes weekly releases, following a strategy designed to boost operators’ performance and enhance the player experience.

Beyond the games themselves, operators using the Cactus platform will now benefit from Amusnet’s exclusive Jackpot System and Tournament tools, designed to boost player engagement and increase retention rates.

“This go live marks an important milestone in our expansion in Brazil. Being on the Cactus Gaming platform means we’re closer to some of the most strategic operators in the country, delivering not only high-performance games but also complete value-added solutions,†said Marco Pequeno, Country Manager Brazil at Amusnet.

The partnership reinforces Amusnet’s commitment to the igaming ecosystem in Brazil, offering reliable technology, captivating content, and tools that enhance competitiveness for partner operators.

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Dreidel names Elias Liberas as Chief Commercial Officer

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Dreidel names Elias Liberas as Chief Commercial Officer

 

Former Ortiz Gaming exec joins proudly Mexican land-based and online slot game producer to spearhead its ambitious expansion plans 

Dreidel, the proudly Mexican casino game developer, has strengthened its management team with the appointment of Elias Liberas as Chief Commercial Officer.

Elias joins Dreidel at an important time for the business as it continues to establish itself as the leading land-based slot provider in Latin America, North America and beyond, while pushing into the online market for the first time.

It’s an important hire in that regard, with Elias having a strong track record in the gaming industry. He joins Dreidel from Ortiz Gaming, where he was Commercial Director over a 14-year career with the company. Before that, he worked for Cadillac Jack and Siente.

Elias brings a strong strategic vision and invaluable experience gained across more than 20 years in commercial roles both in and out of the industry, experience that Dreidel will use to continue to scale its business with purpose and pace.

As Chief Commercial Officer at Dreidel, Elias will be responsible for fostering and developing key relationships with operator and supplier partners, and ensuring that the company continues to provide unique experiences for both casinos and their players.

José Shemaria CEO at Dreidel, said: “I am thrilled to welcome Elias to Dreidel as Chief Commercial Officer and for us to benefit from his unrivalled commercial experience in the industry.

“Elias has spent more than two decades in commercial roles across the industry, and this gives him a unique understanding of what land-based and online casino operators look for in the games they offer to players.

“At Dreidel, we are passionate about creating slots that not only meet but exceed players’ expectations, and with Elias on board, we will be able to make more operators aware of our innovative and exciting suite of games than ever before.

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“All that’s left for me to do is to officially welcome Elias to the Dreidel family.â€

Elias Liberas, Chief Commercial Officer at Dreidel, added: “The opportunity to join Dreidel as Chief Commercial Officer was one that I simply couldn’t turn down.

“Since 2015, the company has been committed to developing the best land-based slots in Mexico, and now it’s looking to not only take these games online, but also into more Latin American and North American markets.

“This makes it an exciting and important time for me to join the business, and I’m looking forward to leveraging my more than 20 years of experience to help drive Dreidel into the next chapter of its success story.â€

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Inspired Partners with Jogo de Ouro in Brazil

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Inspired Partners with Jogo de Ouro in Brazil

 

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, is excited to announce a new partnership with Jogo de Ouro, a Brazilian-based sportsbook and casino operator, to bring Inspired’s acclaimed slot titles to its players.

This partnership signals a major step forward in Inspired’s growth strategy, as the market expands during its new era of regulation. With this launch, Jogo de Ouro’s players in Brazil will now have access to Inspired’s rapidly expanding catalogue of online slot content, including hit titles such as Golden Winner™ (Campeão de Ouro), Big Piggy Bank™ (Super Confrinho da Sorte), Big Fishing Fortune™ (Super Pescaria da Fortuna), alongside global fan favourites like Gold Cash Free Spins™ (Grana de Ouro Giros Gratis), Cops ‘n’ Robbers Big Money™ (Policia e Ladrao Muita Grana), and more.

Jogo de Ouro will feature regular content releases from Inspired, giving its players access to a variety of new experiences, including proven, high-performing global hits. The portfolio blends iconic classics, innovative features, and seasonal favourites, all designed with high-impact mechanics that drive both engagement and retention. The partnership with Jogo de Ouro broadens Inspired’s global footprint and brings proven content to one of the most promising iGaming markets, in the world.

Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to be partnering with Jogo de Ouro to bring our diverse games portfolio to Brazilian audiences. From player-favourite classics to fun seasonal titles, our games are crafted for engagement and have proven performance. This collaboration will deliver exceptional entertainment experiences to Jogo de Ouro’s players.â€

Flavio Sukar, CEO at Jogo de Ouro, added: “This partnership positions Jogo de Ouro at the forefront of Brazilian iGaming, delivering top-tier casino content to our players. We’re proud to partner with Inspired, and we look forward to bringing their high-quality games and regular new releases to audiences across the country.â€

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