Latin America
Betcris looks back on second year of its NFL sponsorship heading into Super Bowl LVI

The most-watched sports event in the US is rapidly approaching. The NFL’s Super Bowl LVI will be played on February 13. It promises to be an exciting contest, pitting the Cincinnati Bengals against the LA Rams. This is also an exciting time for Betcris the only official sponsor of the NFL in Spanish-speaking Latin America. It has accomplished several great things with the league since the relationship began two years ago.
The Bengals, coming off a remarkable year, are making their first-ever Super Bowl appearance. The Rams are returning, looking for a rebound after losing a shot at the Lombardi Trophy in Super Bowl LIII in 2018. They lost to the New England Patriots that year after a 17-year drought in the championship game.
Randall Aguilar, Head of Sponsorships at Betcris, commented that “we have been present supporting the progress of the NFL since we began our relationship. Betcris consolidated its relationship with the league two seasons ago and is getting very good results, both on the numbers side and in the customer experience, as well as in its interaction and relationship with the league. We are very happy to be partners with the NFL for Spanish-speaking Latin America and we want our clients to continue benefiting from this relationship.”
Unlike last season, with sports activity diminished due to COVID-19, this season, Betcris has been able to offer its customers and partners the opportunity to attend many games. It has created opportunities for both regular season and postseason trips, including the two games that were played in London. Betcris even allowed the participants to choose which games they wanted to go to, creating totally personalized experiences.
During the season, Betcris had a specific betting program running on the official NFL channel, Mundo NFL. Every Sunday, the best bets of the weekend were exclusively discussed on the program, which garnered a lot of popularity. It became a fan-favorite and other, similar engagement opportunities are in the works.
For the Super Bowl, Betcris is taking customers from several countries to the game. The operator also offered experiences of various levels, both for VIPs and non-VIPs. These were all made possible due to different dynamics that were carried out throughout the season.
For the day of the Super Bowl, Betcris will present a variety of activities in the different countries where it has operations. Among these are watch parties and VIP events to watch the game. In addition, unique options are being developed for social media interaction, where Betcris will give away official NFL merchandise, as well as Betcris prizes such as free plays and more.
In response to the strong relationship between the NFL and Betcris, the league launched the Super Bowl Challenge game, which is presented by Betcris. Fans have been able to give their predictions in a playoff bracket. The contest offers winners prizes from different league sponsors, as well as high-stakes Betcris free plays. The main prize is a trip to the 2022 NFL Draft in Las Vegas.
Even though the current season isn’t yet over, Betcris is already working on next year. It’s too early to provide any details on what’s in store, but there will be even better experiences. With that in mind, Betcris customers can expect a lot of the awesome coverage and promotions they have grown accustomed to receiving.
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Gamanza Engage signs major regional agreement with Grupo Jer

Gamanza Engage is proud to announce a strategic partnership with Grupo Jer, one of the most prominent business groups in Colombia and a respected operator in multiple regulated iGaming markets across Latin America. This new collaboration marks a significant milestone in Gamanza Engage’s mission to become the leading provider of player engagement solutions in the region.
Grupo Jer operates from Colombia, a jurisdiction widely recognized for its maturity, regulatory standards, and strong player protection framework. The country was the first in Latin America to establish a fully regulated online gaming market, and its regulatory leadership continues to shape the region’s evolution. For Gamanza Engage, partnering with an enterprise that thrives in this environment is a clear endorsement of the company’s reliability, compliance standards, and product excellence.
As part of the deal, Grupo Jer will integrate Gamanza Engage’s full suite of engagement products, including loyalty, gamification, mini-games and tournaments. This unified platform will allow the operator to deliver deeply personalized and interactive player experiences across their brands, while simultaneously gaining the operational benefits of automation, segmentation, and real-time data.
Grupo Jer is part of a large-scale conglomerate with a diversified portfolio of operations and strong presence across Central and South America.
“At Grupo Jer, we’re always looking to innovate and deliver outstanding experiences to our customers. After reviewing several alternatives, we selected Gamanza Engage because of the flexibility of their suite, the quality of their gamification tools, and the alignment with our long-term vision for player engagement”
Laura Esparza, Commercial Director for Grupo Jer
This partnership further strengthens Gamanza Engage’s presence in Latin America and reinforces the company’s commitment to supporting regulated markets with cutting-edge technology and strategic collaboration.
For more information, visit www.gamanzaengage.com and www.grupojer.com
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Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook

Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.
This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.
“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”
EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.
“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”
The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.
“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”
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Coljuegos Transfers More Than $127M to the Subsidized Health System in Colombia During H1 2025

During his participation in SAGSE Paraguay 2025, the president of Coljuegos, Marco Emilio Hincapié, highlighted to business leaders and regulators from the continent that, in the first half of the year, the entity has transferred approximately $127.9 million dollars ($535.819 billion) to the subsidized health system.
“We are proud that, internationally, we are recognized as one of the most advanced regulators on the continent. This is reflected both in regulatory innovation and in the increase in resources allocated to the healthcare of Colombians,” said Hincapié.
The president also emphasized that online games remain one of the main players in the industry, followed by localized games and other newer types such as Baloto and Super Astro.
“This year, we have seen a 33% increase in sales for Baloto, which represents approximately $32.203 billion compared to the January-June 2024 period. This allows us to project that this game will increase its contributions to health by more than $20 billion by the end of the year,” the official said.
Likewise, the president highlighted that in the first half of 2025, there was a 9.32% increase compared to 2024, going from $490.257 billion to $535.819 billion in 2025.
During the SAGSE event held in Ciudad del Este, Paraguay, the president of Coljuegos also highlighted the progress made in combating illegal gambling. To date, the organization has seized 5663 unauthorized gambling devices in more than 25 departments across the country.
SAGSE is the most important gaming industry trade show in Latin America, bringing together the most prominent exhibitors in the games of chance industry, from slot machine manufacturers to casino and gaming room technology providers.
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