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Betcris completes banner year in 2021, looks ahead to even more success in 2022

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Betcris completes banner year in 2021, looks ahead to even more success in 2022

 

2021 was a year of recovery for gaming operators everywhere. Rebounding from the COVID-19 pandemic was a challenge, but companies also learned a lot from the experience. Betcris, Latin America’s leading sports betting operator, had no difficulty finding its footing. It forged ahead in several areas last year and is ready for even more success in 2022.

Betcris was named the Best Latin American Sports Betting Operator for GIA 2021. Betcris was not only honored with the GIA award. It was selected as a finalist for a few categories of the SBC Latinoamérica awards, including Sportsbook of the Year, Sponsorship of the Year (NFL and MLB) and Employer of the Year. Betcris CEO JD Duarte was also a finalist in the Leader of the Year category.

The operator continued to expand its global footprint in 2021. It saw the appointment of Ana María Padrós as its Country Manager of Peru as Betcris saw significant growth and expanded opportunities throughout Latin America. Padrós brought her knowledge and experience in the gaming industry, including that from a successful career at International Game Technology.

Angelo Alberoni, a former executive with Betmotion and Vivagol.com, was added as the Country Manager in Brazil. He has been involved in the gaming industry since 2000. In addition, he is also a partner at VX Comunicação de Portugal and Director of the Brazilian Sports Betting Association, ABAESP.

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Betcris also expanded its reach outside of Latin America. It entered Europe with the introduction of new offices in Poland. Betcris enters Poland as the 18th operator to receive a license to operate in the country.

Representatives from Betcris participated in a number of seminars and summits in 2021, both live and virtual. Fernando Garita, the operator’s Business Development Manager, participated in a session of iGaming NEXT’s Power Hour. He was also present for a SiGMA Americas Virtual event, an opportunity for the best in the industry to showcase what is driving growth and innovation.

The SBC Summit Barcelona was held in September, bringing together leaders and experts from the industry to discuss the latest movements. Duarte participated in that event, discussing the evolving market and the technology that is making a difference.
Betcris was also a Gold Sponsor of the SAGSE Miami.
Betcris awarded its customers with an opportunity to enjoy a once-in-a-lifetime experience.

It presented travel packages to several of its users to see the MLB All-Star Game live in Colorado, and also awarded a trip to see the upcoming Super Bowl in person.
In always wanting to deliver the best experience to its users, Betcris signed a new sports data agreement with Genius Sports, the leading global supplier of digital sports content and integrity services. It incorporated Genius Sports’ innovative technology to power immersive live experiences for millions of sports fans throughout Latin America. Betcris also gained access to Genius Sports’ proprietary, official data and live video feeds from over 120,000 events per year, including its official NFL data products, dynamic content and player acquisition and retention solutions.

In 2021 Betcris also consolidated its position as an ally of the NFL and MLB for Latin America, Official Bookmaker of the Mexican Soccer Team and presented two new sponsorships: The Betcris Pro League in Ecuador and the Betcris League in Honduras, both first soccer divisions in their countries.

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More development and innovation are on the horizon this year. Betcris learned what is needed to keep the momentum of the company going during the pandemic. It will make digital growth and enhancement a priority in 2022 and will also explore market growth.

Latest News

BGaming pens Brazilian multi-brand agreement with Cometa Gaming

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BGaming pens Brazilian multi-brand agreement with Cometa Gaming

 

Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.

Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.

BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.

This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.

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Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.â€

Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.â€

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

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Compliance Updates

GLI Becomes First Laboratory to be Accredited in Maranhão, Brazil

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Gaming Laboratories International (GLI) has become the first laboratory to achieve accreditation in Maranhão, Brazil. The accreditation allows GLI to perform tests and certification for the gambling and lottery industry interested in working with lottery and fixed-odds betting operators in the state of Maranhão.

The milestone is the latest in a series of regulatory achievements for GLI in Brazil. Lottery of the State of Maranhão is the third jurisdiction in Brazil to accredit laboratories, and GLI is accredited in all and the first to be authorized in all.

Cassiano Pereira Junior, president of Maranhão Parcerias (Mapa), highlighted the importance of the partnership between the Maranhão State Lottery (Lotema) and GLI. “Every day we strive to make Lotema even better, providing greater security for its users. The partnership with GLI is a concrete way of achieving this goal, as its certification laboratories play an important role for the gaming and lottery industry, guaranteeing the conformity, security, and integrity of the products and systems used by Lotema,†Cassiano explained.

“We are grateful to the Lottery of the State of Maranhão for granting GLI the laboratory accreditation, becoming the first to be authorized in Maranhão. It is extremely gratifying to see how Lotema empower themselves by trusting the technical compliance process to provide transparency, integrity, and accountability to all the industry stakeholders through the certification process. The laboratory accreditation is the first step for a successful implementation of the certification based on jurisdictional standards, and the reason why we at GLI take this step very seriously and with great priority every time a new jurisdiction opens. We feel responsible for being part of the solution towards a fast and efficient implementation of regulations, thus supporting further local industry development and sustainable growth. We are grateful to Lotema and excited to be part of its thriving industry,†said Karen Sierra-Hughes, Vice President of Latin America, Caribbean, and Spain.

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GLI has been working with regulators, lotteries, and industry stakeholders across the Latin American and Caribbean region for more than 26 years in their efforts toward regulation, sustainable growth, and eradicating illegal gaming. In Brazil, GLI has been side by side with government entities and all industry stakeholders for nearly 20 years, participating in public hearings in the Senate, Chamber of Deputies, and State government level, and in recent years, adding strategic local representation to strengthen their local support.

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Latest News

IGT Delivers Wide-Area Progressive Content to Colombia with Condor Link Game

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International Game Technology PLC has announced that it has launched its first wide-area progressive (WAP) compatible game in Colombia with the all-new Condor Link. Players across the country now have the opportunity to spin for large-scale WAP jackpots at nine properties operated by Winner Group Cirsa, one of Colombia’s largest gaming operators.

Delivering a highly engaging entertainment experience to the gaming floor, IGT’s Condor Link game features four jackpot levels and a reset value of 75,000,000 Colombian Pesos (COP). Condor Link features two compelling base games, Edición Guerrero and Edición Guerrera, and is available on IGT’s versatile PeakSlant32 cabinet, featuring three high-definition displays and a large dynamic player panel.

“Deploying our first WAP-compatible game in Colombia reflects IGT’s commitment to differentiating our roadmap for Latin America and providing our customers with new market-attuned themes and jackpot solutions that can help operators diversify their gaming floors. We are excited to partner with Winner Group Cirsa to introduce Condor Link and bring the excitement of IGT’s compelling jackpot content to players throughout the country,†said David Flinn, IGT SVP Sales, Canada, EMEA, and LATAM.

IGT’s Condor Link is a 50-payline, 50-credit cost-to-cover game featuring vibrant warrior-inspired graphics and integrates popular gameplay features and mechanics like free games, stacked wilds, and an entertaining hold and spin bonus. Condor Link will be available at nine Winner Group Cirsa properties in cities across Colombia, including Armenia, Barranquilla, Bogotá, Cali, and Medellín, and joins IGT’s portfolio of high-performing multi-level progressive themes like the award-winning Prosperity Link, Mystery of the Lamp, and Magic Treasures games.

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