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Gambling in the USA

Golden Nugget Online Gaming Optimizes Player Experience

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Globally-recognized gaming and casino brand renews its partnership with digital marketing and sports fan engagement platform, OtherLevels.

OtherLevels, a leader in outbound cross-channel marketing and engagement for the gaming industry, has extended its partnership with Golden Nugget Online Gaming (NASDAQ: GNOG) in the United States for an additional two years. The contract extension will allow Golden Nugget and OtherLevels to expand into West Virginia in addition to its current partnership in Michigan and New Jersey and continue delivering rich, relevant and personalized messaging to activate players on Golden Nugget’s igaming platforms and digital sportsbooks.

Since 2015, OtherLevels has provided omnichannel marketing and real-time messaging services to Golden Nugget to drive igaming player activity both in and out of session, including during GNOG’s latest statewide deployment in Michigan. By delivering intelligent, personalized content to players based on past gaming behaviors, preferences, and various other parameters at precisely the right time, OtherLevels has helped Golden Nugget optimize its approach to player engagement.

“Golden Nugget has been a valued strategic partner to OtherLevels for six years, and we look forward to further expanding our relationship as Golden Nugget’s gaming operations launch in Pennsylvania, West Virginia, and other new states in the U.S. market,” said Brendan O’Kane, CEO of OtherLevels. “Over the next two years, we will leverage our cross-channel messaging and optimized content delivery capabilities to ensure that personalized, relevant content is reaching the right players on the right channel at precisely the right time.”

Samir Banerjee, Golden Nugget Online Gaming, Director of Marketing, said, “Our continued partnership with OtherLevels demonstrates the commitment of GoldenNuggetCasino.com to always provide our online casino patrons with a personalized messaging experience that is best-in-class.”

OtherLevels offers sportsbook and casino brands like Golden Nugget best-in-class multichannel marketing capabilities to maximize player activation and increase gaming sessions, time spent in session, and new player registrations. OtherLevels also leverages big data to enhance intelligent messaging capabilities and content delivery, helping gaming brands drive meaningful engagement within the online casino sector.

OtherLevels uses sophisticated publishing and decisioning processes to deliver real-time marketing messages and propositions to sports bettors and online gamers. The publishing engine integrates game data, current stats, market data (odds), sportsbook data, wager types and customer data to create a pool of betting or gaming opportunities specific to each player’s game or session status. The decisioning engine automatically selects which message or content to send at which time to which player, based on activity signals, real-time factors, in-game events, and regulatory requirements.

By expanding its marketing partnership with OtherLevels, Golden Nugget can spend more time on campaign and content strategy while reducing time spent on maximizing audience reach and segmentation. As the partnership evolves and expands into new states, OtherLevels’ ability to accurately target users with the optimal content channel and deliver automated customer journeys will also grow.

Gambling in the USA

Mohegan Digital Launches New Online Casino Experience in Pennsylvania: Play.MoheganPAcasino.com

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Mohegan Digital Launches New Online Casino Experience in Pennsylvania: Play.MoheganPAcasino.com

 

Mohegan Digital, which is the iGaming division for Mohegan, fully launched a new online gaming experience in Pennsylvania. Play.MoheganPAcasino.com and associated mobile apps are now live and offering an advantageous sign-up bonus. Like all Mohegan Digital online gaming offerings, MoheganPAcasino.com has no shortage of thrilling slots, table games and more.

“This is an exciting moment for Mohegan Digital as we expand our very own online gaming brand to Pennsylvania, in close coordination with Mohegan Pennsylvania,” said Rich Roberts, president of Mohegan Digital. “Our growth with the MoheganSunCasino.com app in Connecticut and New Jersey continues to surpass expectations, as does our PlayFallsView app in Ontario, CA. To now have our fourth launch in the great state of Pennsylvania marks another great opportunity for Mohegan Digital!”

PA residents and visitors can now visit Play.MoheganPAcasino.com or download the MoheganPAcasino.com iPhone app on the App Store, or through Google Play for Androids users as well. Navigation to the new online casino experience is also available through MoheganPA.com.

Play.MoheganPAcasino.com offers players daily jackpots, along with more than 500 total games across Slots, Table Games and Live Dealer offerings. Some popular games at launch are Vegas Nights, BlackJack Diamond Series, Cash Machine, Wheel of Fortune PowerWedges, Cleopatra, Ultimate Fire Link, 88 Fortunes, Deal or No Deal Slingo, Live Dealer games, Baccarat and much more. By this summer, Mohegan Digital is expected to increase the total number of games to 700.

Additionally, Mohegan Pennsylvania’s popular Momentum program, which is a free to sign-up loyalty rewards program allowing members to earn perks, points, tournament invites and leveling up opportunities, will be synced in with online accounts later this spring as part of this exciting roll out of MoheganPAcasino.com. This means that whether guests are playing online or in person at the premier gaming destination in Pennsylvania (Mohegan PA), the benefits build in the same account.

“We’re dedicated to offering an unmatched online gaming platform in the fast-growing iGaming industry,” said Guy Greene VP of Marketing, Mohegan Digital. “Creating a fun, immersive and user-friendly experience, combined with reliability and great guest service are features that Mohegan Digital have become synonymous with, and we’re thrilled to bring it all to Pennsylvania.”

A rebrand of the on-site Sportsbook inside Mohegan Pennsylvania in Wilkes-Barre, PA, which is currently known as the Unibet Sportsbook, will also soon take place. Located near the entrance of Mohegan PA, this popular venue which offers plenty of prop bets, same game parlays, futures and much more, will soon be known as the Mohegan Pennsylvania Sportsbook. Guests can stay tuned to moheganPA.com for details, as this rebrand will also take place at Mohegan Pennsylvania’s off-track wagering locations in Lehigh Valley and Allentown.

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Gambling in the USA

Games Global Launches Custom Slot Game Caesars Palace Frenzy with Caesars Digital

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Launch marks the first bespoke game launch in the partnership between gaming operator and premier gaming provider

Games Global today announced the exclusive launch of Caesars Palace Frenzy, a Caesars-branded slot title that marks the first bespoke game launch on behalf of Games Global’s partnership with premier gaming operator Caesars Digital. Caesars Palace Frenzy is now exclusively live on Caesars Palace Online Casino in New Jersey with plans to expand to Michigan and Pennsylvania, offering players another highly engaging, operator-specific gaming experience with iconic Caesars Palace branding.

Caesars Palace Frenzy combines the excitement of the Las Vegas Strip’s iconic casino with innovative gaming dynamics crafted by Games Global. Designed exclusively for Caesars Digital online casino players, this game delivers an online slot experience with engaging gameplay, sophisticated graphics and dynamic features like scatter pays, multiplied free spins selected by a concentric wheel and a seven-tier jackpot line-up.

This launch demonstrates Games Global’s continued emphasis on partnering with top iGaming operators to deliver exclusive and custom gaming products to players.

“Working closely with Caesars Digital to create Caesars Palace Frenzy has been an exciting journey,” the Chief Executive Officer for Games Global, Walter Bugno, said. “This game is more than just an online slot experience, it is an adventure that mirrors the thrill and grandeur of one of the world’s most iconic destinations. We’re thrilled to see it come to life and deliver a unique blend of entertainment and gaming.”

“We’re committed to collaborating with top gaming providers to launch custom online casino experiences for our players that can’t be found anywhere else,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matt Sunderland, said. “Caesars Palace Frenzy delivers on that commitment by providing an elevated gaming experience that we’re certain our players will enjoy.”

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Gambling in the USA

Alabama-Coushatta Tribe of Texas Announces Plans to Build New Casino Resort

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The Alabama-Coushatta Tribe of Texas has announced the plans to build a brand-new casino resort on its Tribal lands in Polk County.

“We are incredibly excited to embark on this new chapter. This new casino resort will not only provide significant economic benefits for those living and working in the region, but it will also become a vibrant destination for visitors,” Ricky Sylestine, Chairman of the Tribal Council, said.

While specific details are still being finalized, the new resort may offer a variety of amenities including a state-of-the-art casino floor, hotel accommodations, and diverse dining and entertainment options.

The Tribe has engaged the architectural firm FFKR to design the new resort. FFKR is known for its innovative and creative designs. The Tribe is confident the firm will create a truly exceptional destination.

In addition to the new casino resort, the Tribe is planning an extensive remodel to its existing Ischoopa/One Stop Convenience Store and Truck Stop. The remodel will include adding electronic bingo machines.

The Alabama-Coushatta Tribe of Texas will be releasing news related to the new resort and any additional developments in the coming months.

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