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NFL Kicks Off $6.2M Responsible Betting Campaign

The NFL is spending $6.2 million to help expand programs to prevent or treat problem gambling across the country.
The league is launching a responsible betting initiative aimed at getting fans to set limits on their wagers, understand the risks of betting, and know where to get help if things get out of hand. It is partnering with the National Council on Problem Gambling to improve the group’s nationwide helpline, create new treatment programs and expand existing ones, and educate football fans who gamble on how to do so responsibly.
A three-year effort will include in-game messaging, social media outreach, broadcast, print, and in-stadium messaging. Some of it will target people who are too young to legally gamble but may feel tempted to do so.
More than 45 million Americans say they plan to bet on NFL games this year, according to the American Gaming Association, the casino industry’s national trade group. That is an increase of 36% from last year.
“Sports betting is supposed to be fun. We feel it is critical that the NFL uses the power of our voice to educate and encourage fans who choose to gamble to do so in a safe and responsible way. We also recognize that responsible betting programs across the country are under-resourced, especially as legalization spreads nationwide,” Christopher Halpin, Executive Vice President and Chief Strategy & Growth Officer at NFL, said.
Keith Whyte, executive director of the council, said the NFL’s funding will enable it to “exponentially” expand its advocacy, awareness, and assistance efforts regarding problem gambling.
“We will be able to help so many more people as a result of this. The NFL has set an example for the other professional sports leagues who also need to realize their obligation to address the downside of sports betting as much as they embrace the upside,” he said.
Whyte said about 2% of the U.S. population has a gambling problem, but among those who have gambled within the last 12 months, the rate is 5%.
He said the need for compulsive gambling treatment and prevention has grown since New Jersey won a U.S. Supreme Court case in 2018 clearing the way for all 50 states to offer legal sports betting. Half the states currently do.
“We think the risk has doubled since then,” Whyte said.
He said the council is seeing more respondents to its surveys say they believe gambling is a good way to make money; that they frequently rely on it as a way to pay for daily living expenses; and that they lie about their gambling to family members – all indicators of a potential gambling problem.
Whyte said the council plans to offer grants to local groups to develop programs aimed at young people, including those under the legal gambling age of 21.
“By the time kids come to college, the majority of student-athletes has already bet on sports,” he said.
Whyte said talks are under way that could lead to similar agreements with the NBA, Major League Baseball, and the Women’s Tennis Association.
The NFL says it will work with its official sports betting partners – Caesars Entertainment, DraftKings, and FanDuel – to share information and support the effort. Each of those sports betting operators has developed its own responsible gambling program.
“Anyone with a role in legal gaming shares a mutual interest and critical role in reducing the incidence of and harm caused by problem gambling,” Chris Holdren, co-president of Caesars Digital, said.
A central message of the campaign will be the slogan “Stick to Your Game Plan. Always Bet Responsibly.”
It will encourage gamblers to decide in advance what and how much they will bet on, to know their own limitations and tendencies, and to understand how betting and sportsbooks work. It also will direct them to the website responsibleplay.org for additional resources.
Halpin said about 17% of NFL fans aged 21 and over describe themselves as frequent sports bettors, although the term has not been defined. An additional 30% describe themselves as casual bettors (who may enter office Super Bowl pools) or aspirational bettors, who say they want to bet once it becomes legal in their state.
“As legalization expands, problem gambling grows. For the casual bettor, now is a once-in-a-lifetime opportunity to teach them what responsible betting looks like: mindfulness, setting betting budgets, knowing your operator, knowing how parlays and other kinds of bets work. We intend to get this right,” Halpin said.
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BMM INNOVATION GROUP TO SHOWCASE ITS WORLD-LEADING TESTING SERVICES FOR BRAZIL’S FAST-GROWING GAMING MARKET AT BIS SIGMA AMERICAS SUMMIT APRIL 7–10

Company to share expert insights and highlight its fast-track product certification and lottery support at São Paulo, Brazil show
BMM Innovation Group (“BMM,” “BIG Group,” or “BIG”), a technology conglomerate focused on product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, will exhibit at BiS SiGMA Americas April 7-10 at the Transamerica Expo Center in São Paulo, Brazil in Stand No. F133.
As Brazil’s gaming landscape undergoes a significant transformation under new federal regulations, BMM is heavily partnered with operators, suppliers, and regulators through this transition. With its three expert divisions – BMM Testlabs, BIG Cyber, and RG24seven Virtual Training – the BIG Group brings unmatched expertise in product testing, cybersecurity, and responsible gaming education, all vital for success in the dynamic Brazilian market.
At the show, BMM will highlight its fast-track product testing and certification process, developed specifically to address Brazil’s recertification requirements for B2B and B2C operators. This streamlined service ensures that gaming companies meet all regulatory standards while maintaining their operating licenses with minimal disruption.
BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “BMM is committed to guiding customers through the certification process with speed, precision, and expert support. Our goal is to reduce regulatory risks and accelerate time to market in Brazil’s evolving regulatory environment.”
At BiS SiGMA, BMM will highlight its support for Brazil’s expanding state lottery market, working closely with operators to support multi-jurisdictional entry and growth. BMM’s lottery and iLottery testing services help ensure full compliance while enabling faster, broader market access.
Visitors to BMM Innovation Group’s stand at BiS SiGMA Americas will gain insights into the Company’s full suite of services for cybersecurity and defense, as well as responsible gaming, including:
- Vulnerability assessments, penetration tests, PCI:DSS evaluations, and a suite of managed security services featuring CYREBRO’s Security Operations Center, KnowBe4’s security awareness training, and Maxxsure’s risk management platform.
- RG24seven Virtual Training, offering expert-led education on responsible gaming, anti-money laundering, and many other important topics, available in Portuguese, Spanish, and English for gaming professionals worldwide.
Turrini added, “BMM is more than just a test lab. We are a long-term strategic partner, helping shape a secure, responsible, and compliant gaming industry in Brazil and globally.”
BMM invites all BiS SiGMA attendees to stop by Stand No. F133 and discover how the Company drives innovation, reliability, and trust across Brazil’s regulated gaming industry. For more information on BMM’s Brazil support, visit the BMM Brazil Hub at brazil.bmm.com/.
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No fooling! The All-Inclusive Hotel Room Package is back for summer stays at the Plaza Hotel & Casino

Tomorrow might be April Fool’s Day but this is no joke, the Plaza Hotel & Casino is bringing back Las Vegas’ only all-inclusive hotel room package starting at $125 per person per night.
The Plaza introduced its all-inclusive hotel room package last summer. It was so well received by guests that the iconic downtown Las Vegas property is bringing it back and extending it for all of June, July and August.
“At a time when tourists are concerned about increasing costs in Las Vegas, including resort fees and paying to park, we wanted to give our guests a more affordable summer vacation option by again offering our all-inclusive hotel room package,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino.
The Plaza’ all-inclusive hotel room package waives all resort fees, but guests will still have free access to the fitness center, self-parking, and rooftop pool. It also includes bottomless drinks from the Omaha Bar and Sports Book Bar on the casino floor as well as breakfast and dinner from various dining outlets, and more.
The Plaza’s all-inclusive hotel room package is available for booking beginning today. Rooms must be booked online by Aug. 29 for a stay June 1 through Aug. 30.
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Jogo da Zebra: The Most Thrilling Version of the Classic Minesweeper Arrives from Vibra Gaming

Vibra Gaming, the leading game and platform developer in the LatAm market, unveils its latest and most exciting release: Jogo da Zebra, a high-adrenaline experience where every click can multiply your winnings. Designed especially for the Brazilian audience, this game reimagines the classic Minesweeper with visuals and gameplay that resonate with local culture.
The game unfolds on a 5×5 grid with 25 hidden tiles. Players can choose how much to bet and how many zebras will appear on the board, directly influencing the level of risk and potential rewards.
To win, players click on the tiles to reveal golden squares, increasing their bet multiplier. At any moment, they can cash out and secure their winnings before encountering a zebra.
The game also incorporates innovative mechanics to enhance the excitement. By selecting the number of hidden zebras on the board (from 1 to 20), players can adjust the difficulty and raise the prize multiplier as they progress. Additionally, if a zebra is revealed followed by a heart, the game grants an extra life, allowing the player to continue without ending the round. This unique feature adds a new layer of thrill and strategy, as only one extra life can be earned per game.
Jogo da Zebra also includes a Turbo Button, which speeds up tile reveals for a more dynamic gaming experience. A Cash Out button allows players to stop and collect their winnings before risking another click.
Ramiro Atucha, CEO of Vibra Gaming, commented: “Jogo da Zebra combines the nostalgia of a classic with captivating gameplay and big rewards. It’s the perfect game for thrill-seekers who enjoy risk, where every click can make a difference in winning big. We developed it with the Brazilian audience in mind, incorporating a local theme that connects with their culture and gaming preferences.”
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