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Rivalry Creates Massively Multiplayer Online Gambling Game (MMOGG) Category With Launch of Its Proprietary Casino Game – Rushlane

Rivalry Corp., an internationally-regulated sports betting and media company, today announced the official launch of its proprietary casino game, Rushlane, and the creation of a new category for online gaming: Massively Multiplayer Online Gambling Games (“MMOGG”). The launch comes on the heels of the listing of the Company’s subordinate voting shares on the TSX Venture Exchange on October 5th.
Rushlane revolutionizes the concept of the online casino game built specifically for the next generation esports audience, bringing a level of visual quality and thrilling gameplay never seen in online casino games. Rushlane was fully developed by Rivalry’s in-house game development team and is rendered in stunning 3D graphics and is built on the Unity Game Engine, typically used to build console and PC games.
“We are working hard at redefining the casino category at Rivalry and pioneering the MMOGG category,” said Steven Salz, Co-Founder and CEO of Rivalry. “The esports audience is a social audience; they prefer to compete with other players over playing games in isolation as typical casino games have historically worked. They want to brag about their wins and lament their losses with their friends and other players. This is just the start of where we see Rivalry in this genre, and we are excited to bring the modern social experience to online gambling via Rushlane and other exciting innovations to come.”
The game is streamed live over Rivalry.com so customers can play together simultaneously anywhere, on any device. Rushlane brings the modern social experience to online gambling and injects entertainment and community into the experience. Recently, Rivalry hosted an “After Hours” event with one of its brand partners where more than 11,000 concurrent viewers watched live on Twitch.
How does Rushlane work? Players join the game via Rivalry.com, and are dropped into a room with (up to) twenty-five other players. Immediately, they can chat and watch races over the live video stream. When they are ready to jump in, they pay an entrance stake which is added to the prize pool. They will see an avatar sporting their username appear on stream along with other players who have bought in. After a certain number of players join, the race begins! Avatars race through a chaotic, sci-fi city filled with powerups and traps. Each course is randomly generated from a wide inventory of track segments that are being updated regularly, so no two races are the same. The first players to cross the finish line and emerge victorious win a share of the prize pool along with up to another five players. The game ends with a winner screen and custom dances from the player’s avatar.
Rushlane is just the beginning. It’s the first of its kind in a planned universe of high-quality original games to be developed by Rivalry. “We’re looking beyond slot machines, and creating something truly unique for an esports audience and a new generation of players. Rushlane operates much more like a video game than a casino game, with regular updates, patching, enhanced user experience features, and development of game lore. We are just scratching the surface of what’s possible in this kind of game universe,” said Rivalry Lead Game Producer, Matt Marshall.
Compliance Updates
Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimpler’s plans and structure in Brazil.
“We are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,” said Johan Strand, CEO of Zimpler.
The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimpler’s seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.
“This milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazil’s dynamic digital economy,” said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.
“With our experience powering over 80% of Sweden’s population through Swish, we’re bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. We’re looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,” Strand said.
The authorization by the Central Bank is another step in strengthening Zimpler’s foundation in Brazil, following the opening of its São Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.
Latest News
AGS Interactive Makes Market Debut in Connecticut

AGS Interactive has made its market debut in Connecticut, taking a selection of its best-performing games live in the Constitution State.
Local players in Connecticut can now enjoy three of AGS’ hit titles, with Capital Gains, Blazing Luck, and Dragon Fa initially available, all proven with both land-based and online players across North America.
AGS plans to roll out its full interactive portfolio, ensuring a steady cadence of new content for operators and players alike.
The launch represents AGS’ sixth regulated US market entry, further extending its footprint across the country and cementing its position as a supplier of beloved land-based classics with cunning interactive forward games.
Zoe Ebling, VP of Interactive at AGS, said: “Entering Connecticut is a huge milestone for us. It’s not just another market, it’s a testament to the momentum our interactive division has built across the US.
“By bringing Capital Gains, Blazing Luck, and Dragon Fa to Connecticut players, we’re giving them a taste of our best-in-class titles right out of the gate. Every new state launch is a fresh opportunity to show operators that AGS doesn’t just deliver games, we deliver experiences that resonate. We’ve seen firsthand how our land-based hits translate online, and we’re excited to roll out even more content throughout the year.”
Latest News
NFL Announces Partnership with ICRG

The National Football League (NFL) announced a partnership with the International Center for Responsible Gaming (ICRG) to address growing concerns around gambling behaviors among college athletes and students. The NFL Foundation will contribute $600,000 over three years to support independent, peer-reviewed research being led by the ICRG that aims to explore the prevalence, risk factors, and impacts of gambling behaviors in these populations.
While initial studies have indicated that college athletes may be at higher risk for gambling problems, there remains a lack of comprehensive, current data on how college populations interact with online sports betting platforms. This NFL-ICRG initiative will empower independent researchers to explore a wide range of topics with the goal of informing data-driven prevention strategies, education, and policies aimed at reducing gambling-related harm. Grant applications will be peer-reviewed prior to the selection of the final recipient by the ICRG Independent Scientific Advisory Board.
Additionally, the NFL will fund an update to the ICRG’s “Talking with Children About Gambling” educational resources to equip parents, coaches, and educators with practical guidance to help prevent youth gambling exposure before college. Educational materials will be widely available online and distributed to schools, community sports organizations, and youth programs nationwide.
“We’re proud to partner with the ICRG to advance research that can drive meaningful solutions and address a critical gap in the understanding of gambling behaviors among college athletes and students. This initiative reflects our ongoing commitment to promoting responsible gambling and fostering a safe and supportive environment for athletes, fans, and communities,” said Anna Isaacson, NFL senior vice president of social responsibility.
“The NFL has once again demonstrated its commitment to player and fan protection by supporting this critical research targeting young adults. The NFL and ICRG together will make a meaningful contribution to understanding and implementing policies and programs that support a safer gambling environment,” said Arthur Paikowsky, president of ICRG.
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