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XB Net pens multi-year global distribution deal with Hawthorne Race Course in Chicago

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XB Net pens multi-year global distribution deal with Hawthorne Race Course in Chicago

 

XB Net, the leading provider of premium content for North American horse racing, has agreed to a new distribution deal and a multi-year contract renewal option with Hawthorne Race Course in Chicago, Illinois.

The agreement heralds another milestone partnership in XB Net’s progressive portfolio of content rights, data, odds and signals around one of the United States’ most historic racetracks, particularly as it embarks on a $400 million redevelopment to add sports betting, casino-style gaming and other entertainment amenities to the new Hawthorne Casino & Race Course.

Accordingly, Hawthorne Race Course forms part of a wider network of over 60 North American tracks whose steady stream of rapid-cycling content is proven to increase digital dwell-time for XB Net’s clients and their customers. Moreover, the deal helps to immediately leverage the 50 thoroughbred race-days that comprise Hawthorne’s traditional fall/winter meetings and will build momentum for further fan engagement in 2022 when Hawthorne is the only race track in the Chicago area, which is the third-largest media market in the US.

Elsewhere, Hawthorne’s CDT time zone naturally clocks on for core UK and European racing audiences, generating increased fan engagement at peak leisure times. Its daily schedule of compelling coverage, which neatly complements Europe’s domestic racing action, provides operators with a trustworthy source of rapid-settling betting content from 18:00 CET. This engaging action, which also features regular Harness racing meetings, is proven to retain eyeballs and promote betting activity during competitive digital-entertainment cycles, driving new revenue streams for a wide range of international clients.

XB Net’s definitive end-to-end solution, corralling wide-ranging content that covers approximately 75% of all U.S. racing, opens the door to many of the world’s best-quality courses and most prestigious horse races. Other notable highlights include the Pegasus World Cup, two legs of this summer’s recent Triple Crown (comprising the Preakness and Belmont Stakes) and the season’s flagship finale at the Breeders’ Cup World Championships at Del Mar (5-6 November).

John Walsh, Assistant General Manager at Hawthorne Race Course, said: “This close collaboration with XB Net will expand the international reach and appeal of Illinois thoroughbred racing. The distribution of our content to both mature and emerging markets requires strong partnerships that will showcase the very exciting future of Hawthorne and racing at Chicago’s hometown track.”

Simon Fraser, Senior Vice President of International at XB Net, added: “Securing this long-term partnership with Hawthorne emphasizes XB Net’s dedication to racing and our broader status as the leading international provider of North American racing. This deal is another strong endorsement of our business model and the collective power of our multi-faceted betting services.

“As ever, betting increases the entertainment value from the consumer perspective. However, with XB Net’s fair allocation of capital to where the entertainment value is, we’re seeing the whole Illinois ecosystem improve, returning the value to racing stakeholders, the owners and the racetracks themselves. It’s great to see during a very challenging economic period.

“Our underlying resolve is to support Hawthorne Race Course’s efforts to distribute its horse racing content and wagering on a global scale, now encompassing both fixed-odds (in approved markets) and pari-mutuel betting opportunities. We’re confident these milestone developments can further benefit horse racing’s consumer economy, both at home and abroad.”

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XB Net remains the pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is helping global operators seamlessly adapt to a demanding schedule for live sports.

 

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Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

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Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

 

Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.

Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growthall of which is directed at scoring wins for our great clients.”

As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”

The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.

Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”

“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”

“Epic service, very good, I won the case!”

“Great service, friendly atmosphere, and support.”

Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.

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“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.

Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.

“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”

Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.

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Quick Custom Intelligence Partners with ComOps to Offer Secure, Scalable Off-Site Human Player-Development Services for Casinos

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Quick Custom Intelligence Partners with ComOps to Offer Secure, Scalable Off-Site Human Player-Development Services for Casinos

 

Quick Custom Intelligence (QCI), the global leader in AI-driven casino analytics, today announced a strategic partnership with ComOps, a hospitality performance partner delivering support-as-a-service solutions that enhance guest experiences and improve workforce efficiency. Through this partnership, QCI clients can now extend their host teams with ComOps’ bilingual (English/Spanish) player-development agents, available as fractional or fully virtual support.

Key Benefits for Casino Operators:

Turn-key scalability: ComOps agents operate directly within the QCI Enterprise Platform, receiving real-time access to player lists, campaign tasks, and performance dashboards. This allows properties to rapidly scale host operations without increasing headcount.

Secure, compliant operations: Agents access property systems via Microsoft® Virtual Desktop with multifactor authentication. All work is performed in a secured, clean-desk facility—no phones, pens, or paper—protecting player data and marketing offers.

Full-service guest engagement: Services include inbound and outbound telemarketing, VIP event invitations, and follow-up calls are executed from QCI’s dynamic call lists. When required, ComOps agents can enter hotel reservations directly into leading PMS platforms, Agilysys PMS, Oracle OHIP, or Infor HMS, to complete the guest journey.

Rapid deployment: Game Changing Technologies (GCT) will provision and manage all additional QCI licenses required, streamlining onboarding and accelerating time-to-value.

“Our customers are scaling faster than ever, and staffing expert host talent can be a major constraint,” said Dr. Ralph Thomas, CEO of QCI. “By integrating ComOps’ secure, off-site human agents into the QCI workflow, operators can instantly expand capacity, maintain data integrity, and focus on delivering personalized guest experiences that drive revenue.”

“Casinos need flexible, cost-effective ways to deepen player relationships,” added Robert Levine, CEO of ComOps. “This partnership combines ComOps’ hospitality expertise with QCI’s real-time analytics to help properties increase trip frequency, elevate guest engagement, and optimize VIP experiences.”

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Compliance Updates

SOFTSWISS Strengthens Regulated Market Presence in LatAm with Full Product Certification in Brazil

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SOFTSWISS Strengthens Regulated Market Presence in LatAm with Full Product Certification in Brazil

 

The leading tech provider shares key results of H1

SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, delivered robust product growth across its ecosystem and secured official certifications in Brazil and Peru during the first half of 2025. These achievements reinforce the company’s leadership as a provider of reliable, scalable iGaming solutions, with a strategic focus on expansion in LatAm.

The first half of 2025 brought a new wave of significant growth for SOFTSWISS in LatAm with fully localised, compliant solutions tailored to the needs of regional operators. Now, its Game Aggregator, Casino Platform, Sportsbook, and Jackpot Aggregator are officially certified in Brazil, making it a full product lineup ready for operation in one of the region’s most dynamic markets. Additional Gaming Laboratories International (GLI) certifications in Peru represent the next step in SOFTSWISS’ long-term expansion strategy.

By H1 2025, SOFTSWISS sustained its dominant position across flagship products, with several iGaming solutions demonstrating particularly notable growth: 

  • The Game Aggregator expanded its portfolio by 26% across 1,350 brands, giving operators more flexibility.
  • The Jackpot Aggregator reached 100 integrated brands, up 25% since the start of the year – a clear sign that demand for engagement-driven mechanics continues to grow. Jackpot Aggregator campaigns help partners boost player turnover by 50%, driving growth and retention.
  • The Casino Platform continues to power 250 casinos with 99.999% uptime – ensuring uninterrupted gameplay. No bets are lost, no sessions are dropped – a critical factor for operators running 24/7. 
  • Affilka by SOFTSWISS reached 109 million registered users, up 28% since the beginning of the year. The number of active brands surpassed 480, while affiliate account volume rose by 22%, reflecting strong demand for efficient, performance-driven marketing tools.
  • The Sportsbook offers access to 2,000 markets and 200 sports, and supports 100,000 live events, delivering a fast, responsive, and scalable betting experience. 

“We are not just expanding, we are earning trust in new markets. The first half of 2025 showed strong growth across products and markets. Getting certified in Brazil and Peru isn’t just a checkbox – it’s a strong validation for operators that they can count on us to deliver reliable, localised, and fully compliant solutions,” added Max Trafimovich, International Non-Executive Director at SOFTSWISS.

SOFTSWISS is taking bold steps toward long-term growth in Latin America, with a clear ambition to become a leading technology partner for local iGaming operators. By combining global experience with a deep understanding of regional market needs, SOFTSWISS is delivering tailored solutions that help operators launch faster, operate more efficiently, and scale with confidence. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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