Press Releases
More Than 33 Million Americans To Bet on NFL Season

Bettors Significantly More Excited Than Average Fans About Upcoming Season
Approximately 13 percent of American adults plan to bet on National Football League (NFL) games this year despite lower enthusiasm from fans in general about the 2020-21 season, according to a new survey from the American Gaming Association (AGA).
Of the estimated 33.2 million adults who plan to bet on this NFL season:
- 20 percent (6.6 million) will wager at physical, legal sportsbooks, up from 18 percent last year.
- 34 percent (11.3 million) will place a bet through legal and illegal online platforms, up from 29 percent.
- 18 percent (6 million) will wager with a bookie, either in person or via a mobile platform, up from 12 percent.
- 26 percent (8.6 million) will bet casually through pools, fantasy contests, and squares, down from 31 percent.
- 50 percent (16.6 million) will bet casually with friends, family, or coworkers, down from 53 percent.
Those who plan to wager on the upcoming season are more enthusiastic than NFL fans overall. Sports bettors are significantly more likely (54%) to be excited about the upcoming season than the general population (18%), self-described avid and general NFL fans (41%), or casual NFL fans (12%). The AGA previously found the NFL stands to gain $2.3 billion annually from legal sports betting, largely due to increased fan engagement.
“The NFL traditionally drives a significant amount of action from sports bettors, and this year appears to be no different,” said AGA President and CEO Bill Miller. “While we’ve known for a long time that bettors are more engaged fans—particularly when it comes to football—continuing to drive them to the legal market is essential for protecting consumers and the integrity of the games they wager on.”
Engagement from sports bettors will prove even more important to the NFL as fans report generally lower enthusiasm for the NFL season. 4 in 10 (42%) American adults say they are less excited about this season than last year, citing the increased political activism around the league (36%), absence of fans in stadiums (19%), and inability to gather with friends to watch games (17%) as the main factors contributing to their lessened interest.
Looking to the Lombardi Trophy, 13 percent of NFL bettors plan to wager on the Kansas City Chiefs to win the Super Bowl, followed by nine percent on the Dallas Cowboys, and five percent each on the Baltimore Ravens, Cincinnati Bengals, Miami Dolphins, New England Patriots, and San Francisco 49ers.
“The legal sports betting market continues to grow to the detriment of dangerous, illegal offshore operators. The NFL and its teams must continue to prioritize and act on the shared responsibility to educate customers on regulated markets and responsible gaming principles in order to realize the full benefit of legal sports betting,” Miller added.
Background
- The NFL and its teams have formed 26 marketing and data sharing partnerships since May 2018.
- 18 states plus Washington, D.C. now offer legal, regulated sports betting, with another four not yet operational and seven considering legalization.
- Seven jurisdictions have launched legal sports betting since the start of the NFL season last fall. In fact, 29 million more American adults have access to legal sports betting in their home state than the start of last season—a 54 percent increase.
- Nearly half (11) of the 23 states that are home to NFL teams have legalized sports betting.
- The AGA’s Have A Game Plan®, Bet Responsibly public service campaign encourages responsible sports betting behavior, including using licensed, regulated operators.
About the Research
Morning Consult, on behalf of the American Gaming Association, conducted an online survey August 24-27, 2020 among a national sample of 2,200 American adults. The data were weighted to approximate a target sample of adults based on age, educational attainment, gender, race, and region. Results from the full survey have a margin of error of +/-2 percent.
About the AGA:
The American Gaming Association (AGA) is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers, and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.
Latest News
Evolution Enters Rhode Island Through Extended Partnership with Bally’s Corporation

Evolution announced a new partnership agreement with Bally’s Corporation. The agreement strengthens Bally Casino’s offering in Rhode Island, with a wide-ranging portfolio of Evolution’s slot titles, and establishes Evolution’s footprint in Rhode Island, a key milestone in its US growth strategy.
In a historic first, Evolution is now live in Rhode Island with its online slot games from its renowned slot brands NetEnt, Red Tiger and Big Time Gaming. This milestone marks Evolution’s entry into the state and establishes a presence in all seven US states which currently offer online casino gaming.
Also, under the terms of the agreement, Evolution has also introduced exclusive Bally’s branded live dealer Blackjack tables in New Jersey and Pennsylvania. These dedicated tables offer a seamless user interface integration with the Bally Bet Casino app, and will provide a premium, personalised player experience which showcases the distinctive Bally brand. In addition to these live dealer games, Bally players in New Jersey and Pennsylvania will enjoy an expanded collection of the newest and most exciting cutting-edge slot titles.
Jacob Claesson, Chief Executive Officer Evolution North America, commented: “This agreement represents a significant step forward for both Evolution and Bally’s Corporation. We’re thrilled to deepen our collaboration with Bally’s by delivering world-class gaming experiences and extend our reach into Rhode Island, a first for Evolution. This partnership showcases our shared commitment to driving innovation and providing exceptional entertainment for players.”
Compliance Updates
HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network

HIPTHER, a leading media and events brand in the Gaming and Tech industries, has launched a new Responsible Gambling Assessment Tool, now live across all of its gaming media platforms. This quick, anonymous self-test is designed to help players better understand their relationship with gambling, encouraging safer play through awareness and early self-checks.
The “Play Responsibly” tool is backed by clinical research and built with user privacy at its core, based on the globally recognized Problem Gambling Severity Index (PGSI) – a 9-question framework used to assess gambling risk levels, from low to moderate or high.
No sign-up needed. No Cost. No data collected. No Judgement. Just honest insight.
Whether you’re simply curious or looking to take a proactive step toward support, this free tool delivers instant results and practical next steps – all in under two minutes.
Key Features:
- Completely anonymous – no registration or personal data required
- Instant results with tailored guidance
- Available in 5 languages
- Mobile-first and accessible across all devices
- Fully GDPR compliant
Designed to meet WCAG 2.1 AA accessibility standards, the tool ensures a smooth and inclusive user experience for everyone. With multilingual support and local resource integration, it helps diverse populations connect with trusted support networks in their region.
“While our media platforms primarily serve the B2B side of the industry, we know they’re also visited by players looking for insights and updates. That’s why it’s important for us to go beyond headlines and contribute real tools that support safer play. This assessment is one small, meaningful step toward that.” – Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER.
Take the assessment today and share it with your community.
Because gambling should always be safe, informed, and fun.
Try it now on any of HIPTHER’s gaming media platforms:
By launching this tool, HIPTHER reaffirms its ongoing commitment to promoting transparency, responsibility, and player well-being in the global gaming industry. Together with our partners and audiences, we continue working toward a safer, more informed future for players everywhere.
Latest News
Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito

Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”
José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”
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