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NOVOMATIC Americas Delivers a Bold, Street-Smart Experience at G2E Las Vegas!

Visitors at this year’s G2E in Las Vegas can expect a bold, street-smart approach from NOVOMATIC at booth #1259, showcasing its successful expansion into the VGT market and solidifying its position as a premier provider of high-performing, highly entertaining Casino and VGT products.
Alexander Merwald emphasizes, “As the new C.E.O. of NOVOMATIC Americas Sales, we are excited to bring a bold, street-market focus to this year’s G2E in Las Vegas. We’re introducing fresh, edgy entertainment experiences that redefine what gaming can be. Every detail, from our innovative products to the street art booth design, reflects our commitment to delivering something unexpected and inspiring. The products we showcase this year testify to NOVOMATICâs relentless drive for performance and innovation in the street market, centered around Class III and VGT.”
At the heart of this showcase is the DIAMOND Xâą, our top-performing cabinet set to steal the spotlight for the U.S. markets. Featuring two striking versions – DIAMOND Xâą 1.55J and DIAMOND Xâą 2.32 – and loaded with a lineup of dynamic new content, this cabinet is all about pushing the boundaries.
Also, at booth #1259, prepare to be impressed by the latest addition to our product range: the V.I.P. XâąÂ cabinet series. Tailored for players and operators who demand top-notch gaming experiences, this series includes the striking V.I.P. X Royalâą 1.85, the immersive V.I.P. X Dreamâą 3.43, and the sleek V.I.P. X Loungeâą 2.32. Each cabinet offers luxury, advanced technology, and a built-in sound system integrated into a comfortable armchair for an unparalleled gaming experience.
Get ready for the debut of the electrifying Piggy Prizes – Wand of Riches, a new intriguing title that’s turning heads with a “thick” series of thrilling bonus features – both bursting with wins and surprises to grant some great prizes with its Magic Rewind events and free games. Throw in Globe Linkâą, Space Boosterâą, the robust portfolio of Thunder Cash GoldâąÂ games like Charming Lady Explosionâą, Charming Ladyâs Boom Coinsâą, Fiesta of the Deadâą, Butterfly Questâą Coins, and the Red Amazon Explosionâą, and you’ve got a lineup that’s packed with edge, excitement, and unbeatable winning potential.
The popular MONEY PARTYâą Fresh! Link introduces fresh and new games, Solid Sevens and Fruit Boost Magic Coins, on a new Linked Progressive fruit game entertainment that combines jackpot thrills with an exciting winning combination feature.
The new APEX Pro Gaming Progressive product lines for the casino market, which will debut at G2E, are a final addition to the progressive portfolio of proven products for the U.S. market.
NOVOMATIC is turning up the heat in the VGT and route segment with a lineup about pushing limits and setting the pace. At G2E 2024, get ready to experience game mixes that rule the roost in Illinois, Pennsylvania, Puerto Rico, West Virginia, and Georgia skills markets. We’re bringing the fire with NOVO LINEâą and Magic H.D. for Puerto Rico, Magic H.D. for West Virginia and Pennsylvania, and Magic H.D. for Georgia skill. And for Illinois, we’re unleashing both NOVO LINEâą Concurve and Magic H.D. – a combo set to blow minds and deliver unbeatable thrills. This isn’t just gaming; it’s a full-throttle experience redefining the street game!
Again, it is the NOVOMATIC ActionBookâą Edge 1.43J, the best sports betting kiosk already proven to deliver exceptional performance. With more action, betting options, and a sleek design that fits effortlessly into any environment, this powerhouse continues to set the standard and elevate the sports betting experience.
NOVOMATIC is set to dazzle with the versatile NOVO UNITYâą PRO electronic table games platform, featuring the sleek new slant-top cabinets: EXECUTIVE SLâą 1.27 and LOTUS SLâą 1.27. This dynamic setup will highlight the cutting-edge Novo Multi-Rouletteâą wheel alongside an impressive array of ETG games.
Finally, experience the game-changing NOVOVISIONâą casino management solution, crowned ‘Best C.M.S./Software Product’ at the 2023 European Casino Awards in London. This powerhouse system elevates every facet of casino operations, offering a comprehensive suite of features beyond traditional accounting, jackpots, player tracking, Cashless and TITO functionalities. What sets NOVOVISIONâą apart is its cutting-edge biometric technology, revolutionizing the entire player journey through fast and secure player recognition and access management, as well as sophisticated loyalty features and a single wallet functionality that encompasses the whole venue. Also on display in Las Vegas will be the NOVOVISIONâą pay portfolio of biometrically supported cash terminals that perfectly complement the modern cashless casino.
In a spectacular dedicated area of the booth, Greentube – the digital gaming and entertainment division of NOVOMATIC – will showcase its iGaming offerings, perfectly complementing our land-based portfolio. Dive into an ever-expanding range of online content that includes classic NOVOMATIC hits and exclusive proprietary brands and developments. This is where innovation meets tradition in a truly thrilling way!
Thomas Schmalzer, VP of Global Sales and Product Management at NOVOMATIC AG, is ready to share what NOVOMATIC development teams have been working on: “The G2E Gaming Show is the perfect stage for industry leaders to dive into NOVOMATIC’s diverse product lineup. Whether you’re focused on international markets, U.S. gaming sectors, or Latin America, our range offers something for everyone. We invite all attendees to visit the NOVOMATIC booth and discover how our all-encompassing solutions can meet their needs from a single, comprehensive source.”
Stop by the NOVOMATIC booth #1259 at the G2E â October 8th – 10th in Las Vegas â to see what’s new and trending for U.S. and international gaming.
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IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas

International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the worldâs most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGTâs Wheel of Fortune Video Poker game.
âBecoming the first casino in the world to offer IGTâs Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,â said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.
âLaunching IGT Wheel of Fortune Video Poker in Las Vegas, the worldâs largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the themeâs success for more than 25 years,â said Nick Khin, IGT President, Global Gaming.
IGTâs Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchiseâs famous puzzle-solving features and the iconic âWheel Bonusâ that has had players chanting âWHEEL-OF-FORTUNE!â for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.
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MLB Players Sign Licensing Agreement with PENN Entertainment

MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced theyâve reached a licensing agreement with PENN Entertainment.
The agreement designates PENNâs sports betting platforms â ESPN BET in the U.S. and theScore BET in Canada â as Officially Licensed Sportsbooks of MLBPI.
PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.
The deal also includes PENNâs retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).
Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB playersâ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.
âAs baseball season gets underway, weâre excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,â said Jason Birney, Vice President of Operations at PENN Interactive.
OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Womenâs National Basketball Players Association, MLS Players Association, and U.S. Womenâs National Team Players Association.
âBy integrating MLB player rights into PENN Entertainmentâs platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,â said Frank Arthofer, President of OneTeam Partners.
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Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations

Caesars Entertainment Inc. announced the launch of its first branded, live dealer studio inside one of its world-class destinations made possible through its partnership with Evolution. The debut of the space inside Tropicana Atlantic City in New Jersey marks the second custom studio made for Caesars live dealer offerings on its online casino platforms following the launch of its first such studio in Pennsylvania earlier this year.
Players 21 and older on Caesarsâ online gaming platforms Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino can now enjoy a live dealer experience on mobile that draws inspiration from table game play at the Las Vegas Stripâs most iconic casino, Caesars Palace.
âThe opening of this branded studio at one of our Caesars Rewards destinations introduces the newest addition to our ever-expanding online gaming platforms. Weâre always striving to marry the world-class experiences our players enjoy at our destinations with the online casino play they love,â said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
The New Jersey studio features five blackjack tables, which includes a VIP-exclusive blackjack table, one baccarat table and one roulette table. The tables feature custom felts with imagery and branding from iconic Caesars destinations on the Las Vegas Strip including Caesars Palace & Horseshoe. The studio also caters to VIP players, much like Caesars Rewards destinations, with a VIP-exclusive blackjack table offering an authentic 1-to-1 live high-limit blackjack experience, that could previously only be found in a physical casino.
âEvolution is thrilled to open a second dedicated Caesars live dealer studio inside Tropicana Atlantic City. This studio was made possible through our close partnership with Caesars. Once fully operational, it will generate approximately two hundred job opportunities in Atlantic City. Weâre very proud to see a concrete example of how iGaming helps to create jobs and develop the workforce in our local communities,â said Jacob Claesson, Chief Executive Officer of Evolution North America.
Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesarsbranded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
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