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NOVOMATIC Americas Delivers a Bold, Street-Smart Experience at G2E Las Vegas!

Visitors at this year’s G2E in Las Vegas can expect a bold, street-smart approach from NOVOMATIC at booth #1259, showcasing its successful expansion into the VGT market and solidifying its position as a premier provider of high-performing, highly entertaining Casino and VGT products.
Alexander Merwald emphasizes, “As the new C.E.O. of NOVOMATIC Americas Sales, we are excited to bring a bold, street-market focus to this year’s G2E in Las Vegas. We’re introducing fresh, edgy entertainment experiences that redefine what gaming can be. Every detail, from our innovative products to the street art booth design, reflects our commitment to delivering something unexpected and inspiring. The products we showcase this year testify to NOVOMATIC’s relentless drive for performance and innovation in the street market, centered around Class III and VGT.”
At the heart of this showcase is the DIAMOND X™, our top-performing cabinet set to steal the spotlight for the U.S. markets. Featuring two striking versions – DIAMOND X™ 1.55J and DIAMOND X™ 2.32 – and loaded with a lineup of dynamic new content, this cabinet is all about pushing the boundaries.
Also, at booth #1259, prepare to be impressed by the latest addition to our product range: the V.I.P. X™ cabinet series. Tailored for players and operators who demand top-notch gaming experiences, this series includes the striking V.I.P. X Royal™ 1.85, the immersive V.I.P. X Dream™ 3.43, and the sleek V.I.P. X Lounge™ 2.32. Each cabinet offers luxury, advanced technology, and a built-in sound system integrated into a comfortable armchair for an unparalleled gaming experience.
Get ready for the debut of the electrifying Piggy Prizes – Wand of Riches, a new intriguing title that’s turning heads with a “thick” series of thrilling bonus features – both bursting with wins and surprises to grant some great prizes with its Magic Rewind events and free games. Throw in Globe Link™, Space Booster™, the robust portfolio of Thunder Cash Gold™ games like Charming Lady Explosion™, Charming Lady’s Boom Coins™, Fiesta of the Dead™, Butterfly Quest™ Coins, and the Red Amazon Explosion™, and you’ve got a lineup that’s packed with edge, excitement, and unbeatable winning potential.
The popular MONEY PARTY™ Fresh! Link introduces fresh and new games, Solid Sevens and Fruit Boost Magic Coins, on a new Linked Progressive fruit game entertainment that combines jackpot thrills with an exciting winning combination feature.
The new APEX Pro Gaming Progressive product lines for the casino market, which will debut at G2E, are a final addition to the progressive portfolio of proven products for the U.S. market.
NOVOMATIC is turning up the heat in the VGT and route segment with a lineup about pushing limits and setting the pace. At G2E 2024, get ready to experience game mixes that rule the roost in Illinois, Pennsylvania, Puerto Rico, West Virginia, and Georgia skills markets. We’re bringing the fire with NOVO LINE™ and Magic H.D. for Puerto Rico, Magic H.D. for West Virginia and Pennsylvania, and Magic H.D. for Georgia skill. And for Illinois, we’re unleashing both NOVO LINE™ Concurve and Magic H.D. – a combo set to blow minds and deliver unbeatable thrills. This isn’t just gaming; it’s a full-throttle experience redefining the street game!
Again, it is the NOVOMATIC ActionBook™ Edge 1.43J, the best sports betting kiosk already proven to deliver exceptional performance. With more action, betting options, and a sleek design that fits effortlessly into any environment, this powerhouse continues to set the standard and elevate the sports betting experience.
NOVOMATIC is set to dazzle with the versatile NOVO UNITY™ PRO electronic table games platform, featuring the sleek new slant-top cabinets: EXECUTIVE SL™ 1.27 and LOTUS SL™ 1.27. This dynamic setup will highlight the cutting-edge Novo Multi-Roulette™ wheel alongside an impressive array of ETG games.
Finally, experience the game-changing NOVOVISION™ casino management solution, crowned ‘Best C.M.S./Software Product’ at the 2023 European Casino Awards in London. This powerhouse system elevates every facet of casino operations, offering a comprehensive suite of features beyond traditional accounting, jackpots, player tracking, Cashless and TITO functionalities. What sets NOVOVISION™ apart is its cutting-edge biometric technology, revolutionizing the entire player journey through fast and secure player recognition and access management, as well as sophisticated loyalty features and a single wallet functionality that encompasses the whole venue. Also on display in Las Vegas will be the NOVOVISION™ pay portfolio of biometrically supported cash terminals that perfectly complement the modern cashless casino.
In a spectacular dedicated area of the booth, Greentube – the digital gaming and entertainment division of NOVOMATIC – will showcase its iGaming offerings, perfectly complementing our land-based portfolio. Dive into an ever-expanding range of online content that includes classic NOVOMATIC hits and exclusive proprietary brands and developments. This is where innovation meets tradition in a truly thrilling way!
Thomas Schmalzer, VP of Global Sales and Product Management at NOVOMATIC AG, is ready to share what NOVOMATIC development teams have been working on: “The G2E Gaming Show is the perfect stage for industry leaders to dive into NOVOMATIC’s diverse product lineup. Whether you’re focused on international markets, U.S. gaming sectors, or Latin America, our range offers something for everyone. We invite all attendees to visit the NOVOMATIC booth and discover how our all-encompassing solutions can meet their needs from a single, comprehensive source.”
Stop by the NOVOMATIC booth #1259 at the G2E – October 8th – 10th in Las Vegas – to see what’s new and trending for U.S. and international gaming.
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Plaza Hotel & Casino to celebrate Fourth of July with a holiday edition of its free Welcome to the Weekend Friday Fireworks

The Plaza Hotel & Casino will celebrate the Fourth of July with a bigger and brighter version of its weekly Welcome to the Weekend Friday Firework Show. As in past years, it will be the only Fourth of July fireworks show in downtown Las Vegas, and it is free to view.
Staged from the top of the Plaza’s South Tower on Friday, July 4, at 9:15 p.m., the public can watch the fireworks for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic for viewing the fireworks from Carson Avenue to Ogden Avenue. Guests can also watch the fireworks from a free viewing party on the Plaza’s rooftop pool deck. Doors open for the rooftop viewing party at 7 p.m.
Also on July 4, the Plaza will host a Buffalo wing eating contest at Carousel Bar at 6 p.m. Inspired by the popular Buffalo wing eating competitions in Philadelphia, qualifying “Wing Offs” and the championship “Wing Bowl”, the July 4 contest will be a qualifying event for the Plaza’s main Wing Bowl event on Feb. 7, 2026. The Plaza will award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4. The first and second place eaters will qualify for the Plaza’s Wing Bowl in February.
Carousel Bar and the rooftop pool will also feature special summertime cocktails. The rooftop fireworks viewing party will feature three specialty cocktails: a margarita with Casamigos Blanco Tequila and Cointreau Orange Liqueur, the “Cruiser & Captain” with Sun Cruiser Iced Tea, vodka, and a shot of Captain Morgan Sweet Chili Lime Rum, and the “You Call It” featuring Captain Morgan Sweet Chili Lime Rum.
The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation.
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EDGE Boost Launches Social Accountability Program, Adding Peer-based Accountability to its Roster of Responsible Gaming Tools

EDGE Markets, the company behind EDGE Boost, one of the first debit cards designed specifically for responsible gaming, announced the launch of its newest responsible gaming feature: a co-pilot system for social accountability. Through the EDGE Boost platform, users can nominate trusted friends or family to receive weekly reports of their transactions and participate in real-time limit adjustments, creating a shared commitment to more responsible play.
Social accountability leans on a core behavioral insight that accountability works best when it comes from someone you know, not a faceless platform or app. Early adoption of the co-pilot system has already exceeded expectations with 7% of EDGE Boost users enabling the feature, far surpassing the industry standard of 1-2% adoption for similar, operator-based responsible gaming tools.
“The reason why the co-pilot feature has been so successful is peer involvement. Social accountability is why having a gym buddy works. By involving a buddy in your betting lifestyle, one is set up even better for responsible play. We have always said that EDGE Boost’s mission is to provide a safer and more responsible environment for users to engage with gaming and we know social accountability is doing just that,” said Seni Thomas, Founder and CEO of EDGE Boost.
Co-pilots will receive weekly snapshots of a user’s EDGE Boost transactions. If a user attempts to raise their deposit or spending limits, a co-pilot must enter a verification code before the change can take effect.
The new feature aligns with the American Gambling Association’s (AGA) evolving Responsible Gaming Code of Conduct. Social accountability also helps foster responsible gaming by avoiding punitive approaches and reducing negative stigma.
The co-pilot feature is now live and available to all EDGE Boost users.
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Matt Holt Joins nVenue as Advisor and Board Observer

nVenue, the industry-leading B2B enterprise platform providing predictive data analytics for leagues, media, and gaming, announced the appointment of Matt Holt to the Company’s board. Holt brings over 15 years of experience in the sports and gaming industries and has been an instrumental figure in the development of U.S. sports betting.
“We are thrilled to welcome Matt to the nVenue team. His deep operational experience and extensive network of relationships in the sports and gaming industry will be invaluable as we continue to grow our business,” said Quinton Singleton, President & COO of nVenue.
Holt is founder and served as Chief Executive Officer for U.S. Integrity, where he led development of sports integrity for professional and collegiate sporting leagues across the US.
“I am excited to join nVenue at such a pivotal time in the company’s growth. nVenue is the industry-leading provider of live and micro market products, and their innovative technology is revolutionizing the way leagues and the global gaming industry pivot into the high growth sector of real-time engagement in sports. I look forward to working with the team to expand in the U.S. and international markets,” said Holt.
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