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SOFTSWISS Launches Expert Casino SEO Guide

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SOFTSWISS Launches Expert Casino SEO Guide

 

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, presents a new comprehensive report about online casino SEO audit and optimisation. ‘Casino SEO Audit: The Ultimate Guide’ is set to deliver insights for organically promoting any iGaming project.

iGaming brand promotion has many restrictions. Apart from using affiliate marketing, adopting a robust system of SEO rules can also help to increase the casino website’s visibility to online search engines. According to the surveys, SEO provides the highest return on investment of any digital marketing activity at over 29%

SOFTSWISS surveyed SEO professionals at the company and researched best practices to present an ebook for online casino SEO optimisation. By downloading the Casino SEO Audit Guide operators gain access to a robust set of comprehensive checklists and ‘to-do’ lists for conducting SEO audits, along with verified improvement tips. 

 

Why is SEO Important for Online Casinos?

SEO ensures long-term growth by reducing reliance on paid advertising. Correct website optimisation improves search engine visibility. SEO is also about organic traffic growth as an element of the entire marketing strategy. Attracting traffic to a poorly optimised, unfriendly  website can turn into a waste of budget.

A firm SEO basis improves the efficiency of the overall marketing effort. It also increases user trust and makes the site more accessible and user-friendly. This attracts new players and increases conversions, which is key to sustained success in the highly competitive iGaming industry.

 

Key Steps to Upgrade Online Casino SEO

When reviewing SEO strategy, SOFTSWISS experts suggest following essential elements:

  • Keyword Check. Keywords should be localised to the language of the target audience. Specific long-tail keywords carry higher intent and, ultimately, are likely to bring more conversions.
  • On-Page SEO is a basic element of any online casino SEO plan. Its goal is content optimisation and structuring. A well-organised and user-friendly website is essential both for search engines and for players.
  • Off-Page SEO is a crucial tool for enhancing an online casino’s reputation across the web. Collaborating with review portals, affiliates, and industry influencers can boost visibility and trust among the target audience. Backlinks from reliable sources will enhance search engine rankings and bring referral traffic to the website.
  • Technical SEO. The site’s speed, interactivity, and visual stability are of high importance for Google search. These factors also play a vital role in ensuring a positive player experience.
  • Constant Optimisation. Ongoing review of all the steps above and regular improvement is routine and obvious work. SEO improvement is set to be a lasting process for achieving better and better results.

Pavel Kaplunov, Head of Content Marketing, comments: “Content optimisation, good structuring and user-friendliness – these parts of SEO help to improve a website’s visibility and credibility. Its importance lies in the ability to gain sustainable and cost-effective organic traffic. For highly competitive  businesses, like iGaming projects, effective SEO can be the deciding factor between being discovered by potential players and being overlooked.”

The Casino SEO Audit Guide is available for download via the link and allows casinos to access well-structured, proven insights for SEO optimisation.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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ZITRO’S CONCEPT CABINET MAKES #1 DEBUT IN US EILERS-FANTINI REPORT

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Zitro continues to raise the bar in slot performance, with its CONCEPT cabinet debuting as the #1-ranking cabinet among US emerging suppliers in the July 2025 Eilers-Fantini Cabinet Performance Report.

This milestone underscores Zitro’s growing presence in the North American market and reflects strong operator demand for innovative form factors paired with high-performing content.

Further building on this momentum, Zitro’s latest title, Legendary Sword, has joined the Top Indexing NEW Games – Core, Video ranking, highlighting the company’s strength in delivering compelling game experiences that resonate with players.

“Our consistent focus on innovation and quality is what drives Zitro forward,” said Johnny Ortiz, Founder of Zitro. “This is a proud moment for us and every team member behind the CONCEPT cabinet. We’ve always believed our products could stand alongside the industry’s best — and seeing CONCEPT debut at #1 confirms that operators and players believe it too. And this is just the beginning of what we have in store for the market.”

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CyberArena Officially Rebrands from 188BET to taptap

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CyberArena, a global leader in online gaming and interactive entertainment, has announced the official rebranding of its flagship platform from 188BET to taptap, effective July 1, 2025. This marks a bold evolution in the company’s journey, reinforcing its mission to provide modern, secure, and seamless gaming experiences for audiences around the world.

The transition to taptap represents more than a name change it introduces a refreshed brand identity designed to meet the demands of today’s fast-moving, mobile-first users. Combining cutting-edge technology with global design sensibilities, taptap elevates the user experience while preserving the trust, familiarity, and excitement that millions of users have come to expect.

“taptap reflects our forward-thinking approach and our commitment to providing intuitive, high-performance gaming for global players. While the brand is new, the values remain: reliability, innovation, and exceptional entertainment,” said a CyberArena spokesperson.

What’s Changing?

• New Brand Identity: 188BET is now officially taptap

• Enhanced User Interface: A modern, mobile-first design for faster navigation and improved performance

• Refreshed Look and Feel: Updated visual elements that reflect taptap’s global outlook and digital-first philosophy

What Stays the Same?

• Your Account: All login credentials, balances, and play histories remain fully intact

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• No Registration Needed: Existing users can continue using their accounts as normal

• Full Game Line-Up: All services, promotions, and favorite games are available without interruption

A Comprehensive Global Gaming Experience

• With the launch of taptap, users will continue to enjoy access to a complete portfolio of entertainment, including:

• Sports and Esports Interactive Play

• Live Gaming and RNG Table Games

• Virtual Sports, Lottery, and Skill-Based Games

• Tournaments, Promotions, and Exclusive Global Campaigns

Whether on desktop or mobile, taptap is engineered to deliver smooth, reliable performance, backed by industry-leading security protocols and 24/7 multilingual customer support.

A Global Vision for the Future of Online Gaming

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CyberArena’s rebrand to taptap is a strategic step forward in shaping the future of digital gaming. Built with scalability and international expansion in mind, the platform combines next-generation usability with a strong foundation of trust, compliance, and responsible entertainment.

“This rebranding represents a renewal of our promise to global users. As taptap, we will push boundaries, embrace innovation, and set new standards for excellence in online gaming,” added the spokesperson.

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Fantasy Sports

Betsperts Media & Technology Group Acquires Fantasy National Golf Club

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Betsperts Media & Technology Group, a leading innovator in sports betting and fantasy sports content, announced the acquisition of Fantasy National Golf Club from SportsHub Games Network. This move significantly enhances Betsperts’ successful Betsperts Golf platform, solidifying its position as a premier destination for golf enthusiasts and bettors.

Fantasy National Golf Club has long been recognized as a cornerstone for golf analytics and data, providing tools and insights to a dedicated community of fantasy golf players and golf bettors. Integrating Fantasy Nationa’s robust data capabilities and loyal user base into Betsperts Golf will create an unparalleled resource for golf content, data, and strategic tools.

“This acquisition marks a pivotal moment for Betsperts Media & Technology Group and our commitment to delivering best-in-class golf content. Fantasy National Golf Club brings an incredible depth of data and a highly engaged community that perfectly complements our vision for our golf strategy. We are excited to integrate their powerful tools and welcome their users, creating an even more comprehensive and indispensable platform for golf fans,” said Reid Rooney, CEO of Betsperts Media & Technology Group.

Renowned media personality Pat Mayo (one of the co-founders of Fantasy National Golf Club) will be joining Betsperts Media & Technology Group. Mayo will play a crucial role in promoting the newly expanded product offering and contributing to the future development of Betsperts’ golf product strategy. His extensive knowledge and influential voice in the golf and fantasy sports communities will be instrumental in driving engagement and innovation.

“I’ve always been passionate about providing the best possible resources for golf fans, and joining Betsperts at this exciting time is a natural fit. The combination of Betsperts Golf and Fantasy National Golf Club creates a powerhouse of information and tools. I’m thrilled to help shape the future of this product and deliver even more value to the golf community,” said Pat Mayo.

The acquisition underscores Betsperts Media & Technology Group’s aggressive growth strategy across key sports verticals. This deal marks the 5th completed acquisition for Betsperts Group.

“We will continue to look to growth through an aggressive acquisition and roll up strategy,” Rooney said.

Users of both Betsperts Golf and Fantasy National Golf Club can look forward to enhanced features, deeper analytics, and an even more seamless experience.

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