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Caesars Digital and AGS Interactive Celebrate Exclusive Omni-Channel Launch of Rakin’ Bacon Odyssey in New Jersey

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Caesars becomes the first operator to bring fan-favorite slot game to ‘The Garden State’ both in-person and online

Caesars Entertainment Incorporated (NASDAQ: CZR) (Caesars) and PlayAGS Incorporated (NYSE: AGS) today celebrated the exclusive and first cross-platform launch of the thrilling new slot game Rakin’ Bacon Odyssey in New Jersey.

To commemorate the launch, well-known online gaming influencer Francine Maric – better known as ‘Lady Luck HQ’ – was on hand at Caesars Atlantic City alongside Caesars representatives to pull the lever for the ceremonial first spin unveiling the new slot now exclusively live in New Jersey for the first time on Caesars Palace Online Casino and at Caesars Atlantic City, Tropicana Atlantic City and Harrah’s Atlantic City.

“The simultaneous launch of Rakin’ Bacon Odyssey on Caesars Palace Online Casino and at our world-class destinations in Atlantic City is an example of the exciting omni-channel experience we can bring to our players,” the Senior Vice-President and Chief iGaming Officer for Caesars Digital, Matthew Sunderland, said. “We’ve seen how popular this game is in other jurisdictions, and we’re confident our casino players and guests in New Jersey will enjoy it. Thank you to our great partners at AGS for this exclusive launch and to ‘Lady Luck HQ’ for coming out to celebrate with us.”

‘Lady Luck HQ’ is a gambling content creator who produces unique gaming-centric content across YouTube, Facebook, Instagram and TikTok. The innovative approach to her content has led to her channels commanding the single largest online presence in gaming as the most daily viewed gambling influencer in the world.

AGS’ Rakin’ Bacon Odyssey is a brand extension of the player-favorite slot game Rakin’ Bacon, which has quickly become a fan-favorite on casino floors in select jurisdictions across North America. Its gameplay features ‘Cornsquealius’, a loveable pig cartoon adorned in a Caesar-esque laurel and white robe. The slot shines on casino floors through the popular Spectra49 cabinet by AGS with unique reel configurations of 3×5 that expand up to 6×5 during free spins with a staggering 7,776 ways to win.

In celebration of this launch, Caesars Digital is offering users 21 and older the chance to take advantage of its first omni-channel promotions linked to a new slot with entry available both in-person at Caesars destinations in Atlantic City and via the Caesars Palace Online Casino app.

“This exclusive launch illustrates the connection we’re continuing to build between our world-class destinations and our online casino platforms,” the Senior Vice-President and General Manager of Caesars Atlantic City, Karen Worman, said. “That connection is something we’re uniquely positioned to deliver to our customers and we look forward to celebrating more of these moments that bring best-in-class offerings to life across the in-person and digital experience.”

“Launching Rakin’ Bacon Odyssey with Caesars expands the stardom of our ‘golden pig’ and reflects our commitment to offering the same high-quality gaming experience to online players,” the Vice-President of Interactive for AGS, Zoe Ebling, said. “This collaboration not only aligns with our strategic vision but also showcases our ability to execute complex, omni-channel launches that set industry standards. We’re elevating the gaming experience across platforms, demonstrating our leadership in the industry and our dedication to excellence. This launch marks a significant step in delivering exceptional entertainment to players everywhere.”

Caesars Palace Online Casino launched in July of 2023 as the crown jewel of Caesars’ iGaming portfolio alongside Caesars Sportsbook & Casino, Tropicana Online Casino, Harrah’s Online Casino and WSOP. com. Those 21 and older in New Jersey, Pennsylvania, Michigan and West Virginia can now download the Caesars Palace Online Casino app on iOS and Android or visit CaesarsPalaceOnline. com to enjoy a fully immersive online casino experience with exclusive games and a true omni-channel experience complete with promotions provided by the largest casino-entertainment company in North America.

Caesars is a trailblazer in responsible gaming and remains committed to responsible gaming education and providing a safe and responsible digital experience for Caesars Palace Online Casino users. The company enforces an enhanced 21+ gaming policy that ensures Caesars Rewards accounts are only available to individuals 21 and older, where permitted by law, and Caesars Digital online platforms have tools in place to encourage responsible play.

For real-time updates on new content offerings and to join the empire of like-minded Caesars, players can engage with the Caesars Palace Online Casino social handles on X (formerly Twitter), Instagram and Facebook. Players can follow Rakin’ Bacon and the adventures of its lovable pig on Instagram and TikTok at @ Rakin.Bacon.

Gambling in the USA

EveryMatrix live on DraftKings in the US with Supremeland Gaming

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EveryMatrix live on DraftKings in the US with Supremeland Gaming

 

EveryMatrix is live with Supremeland Gaming, Inc. on DraftKings, its first exclusive content aggregation partnership in US.

The partnership will see Supremeland Gaming, through its American-based game studio Powderkeg, develop exclusive content on EveryMatrix technology, while also enabling EveryMatrix to distribute its games and provide additional gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.

Supremeland Gaming’s content, via SlotMatrix, is now available on DraftKings in New Jersey with further states pending.

EveryMatrix is the industry’s largest content aggregator and has secured commercial agreements with several tier-1 operators in the US through SlotMatrix including DraftKings with its in-house content live in New Jersey and Ontario.

It has more than 300 global customers with North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.

Erik Nyman, President, EveryMatrix Americas, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.

“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”

Rickard Öhrn, CEO of Supremeland Gaming, said: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative, and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”

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NBC Sports and Churchill Downs Extend Historic Partnership

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NBC Sports will continue to present the Kentucky Derby on NBC and Peacock through 2032, as Churchill Downs Incorporated (CDI) and NBC Sports announced a multi-year extension of their partnership.

The extension of the NBC Sports-Churchill Downs relationship – which began with the 2001 “Run for the Roses” – will make NBC the longest running home of the Kentucky Derby, as NBCUniversal will become the first media company to present the most prestigious event in horse racing for three decades (32 editions of the Kentucky Derby from 2001-32).

“As we celebrate the 150th running of the Kentucky Derby, Churchill Downs is proud to extend the relationship with NBC Sports. As our media partner for the last 23 years, NBC has artfully captured the most exciting two minutes in sports and the spectacle of the senses that surrounds it,” said Churchill Downs CEO Bill Carstanjen.

“Telling the rich stories surrounding the Kentucky Derby on the first Saturday in May is part of the fabric of NBC Sports, and we are thrilled to continue that tradition with Churchill Downs. We look forward to surrounding the Kentucky Oaks and Kentucky Derby with wall-to-wall coverage and extensive promotion on the platforms of NBCUniversal,” said Rick Cordella, President of NBC Sports.

The extension includes multiplatform rights to the Kentucky Derby, Kentucky Oaks, and Derby and Oaks Day programming, which will be presented on NBC, Peacock, USA Network, and additional NBCU platforms.

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SCCG Management Announces Strategic Partnership with Globe Gaming Limited

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SCCG Management announced a strategic partnership with Globe Gaming Limited, aiming to significantly extend its global reach with a focus on the European market. This collaboration marks a significant milestone in SCCG’s efforts to broaden its influence in the gaming and sports entertainment sectors internationally.

Founded in 2022 by industry veteran Wayne Stevenson, Globe Gaming is a consultancy known for its high-caliber partnerships across various sectors including retail gaming, online gaming, racecourses, lotteries, and football clubs. With 35 years of experience, Stevenson has cultivated a valuable network that enhances business relationships and drives value in the European and global markets.

Wayne Stevenson, Founder and CEO of Globe Gaming, said: “I am delighted to be working with Stephen and his SCCG Management team. I consider SCCG to be the leading advisory firm in the world and to be working in partnership with them is incredibly exciting. Combining the expertise of Globe Gaming and SCCG Management creates endless opportunities.”

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with Globe Gaming Limited is a strategic step towards enhancing our global presence, particularly in Europe. Wayne’s extensive experience and his network’s strength align perfectly with our mission to innovate and lead in the gaming industry. We are excited about the possibilities this partnership opens up for both companies.”

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