partnerships
SGG Media & Pro League Network Announce Social Media Sports Partnership
SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing c ampaigns for Pro League Network’s roster of unique sports content.
Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering. PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience.
PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship, SlapFIGHT Championships and the highly anticipated streetball 3×3 league str33t, produced in partnership with Kevin Garnett and Big Ticket sports.
PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.
“Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining” says Troy Paul – SGG Media CEO. “The sports offered may be something you have never seen before, but they are compelling, and you can’t turn away once these events start streaming!”
Mike Salvaris & Bill Yucatonis – Pro League Network Co-Founders said “Pro League Network’s goal is to introduce fun, live, betable, professional sports events to a new generation of players. These types of sports are fun for groups of fans to stream and watch in their own physical and on-line communities.”
“We aim to modernize sports entertainment by capitalizing on the exploding live streaming sports wagering market. SGG Media ’s experience in social media, excellent portfolio of highly engaged micro-influencer content creators, and unique approach to marketing are leading this new chapter in the history of alternative sports” says Troy Paul – SGG Media CEO .
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Livespins now available at Chile’s Betsala
Players can dive into the award-winning Bet with Streamers game, offering a socially charged experience where they bet alongside streamers for dynamic, real-time gameplay.
Players at Betsala can enjoy a socially charged experience like no other after the leading online sportsbook and casino in Chile put pen to paper on a deal to bring Livespins to its lobby for the very first time.
Livespins has revolutionised the way players engage with online casino and slots with its “Bet with Streamers” game which sits in the casino lobby and allows players to join a selection of streams at any given time.
Not only do players get to watch the streamer as they spin the reels on top-tier slot games, but they can bet with the streamer, too. If the streamer wins, they win – it’s that simple.
This creates a group bet and shared experience while still choosing your own bet and number of spins, offering a high level of personalization.
Livespins is all about social interaction with players able to chat with each other and the streamer throughout – they can also drop emojis, reactions and gifs based on the action taking place across the reels.
Betsala has become one of the most popular online sportsbook and casino brands in Chile, with the addition of Livespins allowing it to further differentiate from its competition and deliver a new, exciting online casino experience to its players.
Michael Pedersen, Chief Commercial Officer at Livespins, said: “Players at Betsala can look forward to a thrilling online casino experience, with Livespins combining the excitement of slot gameplay and streaming in a unique way.
“We’re excited to bring the Livespins experience to Chile for the first time at Betsala, and can’t wait for players to try it out.”
Albert Bellavista, CEO at Betsala, added: “We have become the go-to destination for online casino players in Chile because we have always embraced innovative content and experiences, and this deal with Livespins is a testament to that.
“Bet with Streamers offers a socially charged online casino experience like no other and we are confident that our players will be drawn to the thrilling gameplay, led by the streamer, and the option to bet on the action taking place across the reels.
“It’s a truly unique combination that promises to put players on the edge of their seats game round after game round.”
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SYNOT Games Launches Progressive Bonus with BetPlay
SYNOT Games has announced its further expansion into the Colombian market through a partnership with BetPlay. This alliance highlights SYNOT Games’ commitment to increasing its presence in Latin America and providing its engaging and innovative games to a wider audience.
Through this partnership, BetPlay’s online platform will feature a curated selection of SYNOTGames’ top-performing titles, including fan favorites like Aztec Jaguar, Diamond Fever, Realm of Lions, Respin Joker 243. This integration is designed to diversify BetPlay’s gaming offerings and deliver a richer, more varied gaming experience to its customers.
In addition, the company announced that BetPlay will be the first operator in Colombia to launch the SYNOT Progressive Bonus. This innovative, four-level progressive bonus game offers a flexible and premium gaming experience available to all players across all SYNOT slots games.
Kristína Ďaďová, Sales Manager at SYNOT Games said: “We are excited to team up with Casino Betplay as we expand our presence in the Colombian market. This partnership is pivotal for SYNOT Games as we look to establish a strong foothold in Latin America. We are confident that our innovative gaming solutions, including the new SYNOT Progressive system, will resonate well with local players and contribute significantly to Betplay’s offering.”
“Adding SYNOT Games to our casino offerings aligns perfectly with our commitment to provide our customers with the most entertaining and secure gaming experience. SYNOT’s games are known for their quality and innovation, which we believe will greatly appeal to our players and enhance their gaming enjoyment,” Geovanni Florez, Sr Director Product and Operations at BetPlay, said.
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Los Angeles Rams launch Next Gen Stats-powered, in-stadium highlights through new collaboration with Genius Sports
The Los Angeles Rams (“Rams”) have collaborated with Genius Sports Limited to provide their fans with augmented, data-driven in-game highlights within SoFi Stadium.
During every Rams home game, immersive highlights leveraging the NFL’s proprietary Next Gen Stats (“NGS”) data will be displayed on SoFi Stadium’s iconic Infinity Screen. These highlights, powered by GeniusIQ, Genius Sports’ next generation data and artificial intelligence platform will include crucial NGS insights such as player locators and speeds, time for the quarterback to throw and a complete minimap.
As a long-term partner of the Rams, Verizon will be integrated at crucial times within the highlights, unlocking premium new augmented advertising inventory in front of a highly engaged audience. Verizon’s logo and messaging will take center stage creating a dynamic new platform for them to strengthen their brand affinity with Rams fans.
GeniusIQ applies powerful machine learning and AI to translate huge volumes of NGS data into a semantic understanding of football. It then powers real-time insights and brand activations, creating meaningful connections with fans when the on-field action is at its most compelling.
“Since opening SoFi Stadium in 2020, we continuously look to team up with best-in-class companies to set the gameday standard at the Rams House,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. “We are thrilled to work with Genius Sports to deliver this unprecedented experience to our fans and grateful to our partner Verizon for elevating this content.”
“Connecting our partners and sports fans with the excitement of live sports through memorable experiences is intrinsic to our GeniusIQ offering,” said Steve Bornstein, President, North America of Genius Sports. “Our partnership with the Los Angeles Rams breaks new ground in sports fan engagement, combining immersive highlights and rich tracking insights for brands like Verizon. We’re delighted to showcase the enhanced value of Genius Sports with the NFL and the Rams.”
Genius Sports is the exclusive distributor of NFL Official League Data.
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