Connect with us

Latest News

Global Online Sports Betting (Fixed Odds Wagering, Live Betting, Daily Fantasy, Others) Market Report 2024: Analysis by Type, Age, Sports, Region – Market Insights and Forecasts 2019-2029




The “Global Online Sports Betting Market (2024 Edition): Analysis By Type (Fixed Odds Wagering, Live Betting, Daily Fantasy, Others), By Age, By Sports, By Region, By Country: Market Insights and Forecast (2019-2029)” report has been added to’s offering.

The market was valued at USD 27.08 Billion in 2022 which is expected to reach USD 70.63 Billion in 2029. The Global Online Sports Betting market showcased growth at a CAGR of 10.2% during 2019-2022.

This report provides a complete analysis of the Global Online Sports Betting industry for the historical period of 2019-2022, the estimates of 2023 and the forecast period of 2024-2029. The report analyses the Online Sports Betting Market by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 10 Countries (United States, Canada, Brazil, Germany, United Kingdom, France, Italy, China, Japan, South India).

Sports have a universal appeal, and many major sports, such as football (soccer), basketball, cricket, and others, enjoy a massive global fan base. The popularity of these sports creates a natural demand for betting on events and matches. Moreover, the global expansion of the internet and improved connectivity has led to a larger audience having access to online sports betting platforms. As more people gain internet access, the potential user base for online sports betting naturally expands.

The proliferation of smartphones and the advancement of mobile technologies have made it easier for individuals to engage in online sports betting on the go. Mobile apps and responsive websites provide a seamless and convenient experience, attracting a broader audience. Additionally, online sports betting platforms have invested in creating user-friendly interfaces, making it easier for both experienced and novice bettors to navigate and place wagers. Intuitive design contributes to a positive user experience, encouraging more individuals to participate.

Moreover, major international sporting events, such as the FIFA World Cup, the Olympics, and high-profile league matches, draw significant attention. The anticipation and excitement surrounding these events contribute to a surge in active users on sports betting platforms. The legalization and regulation of online sports betting in several countries and jurisdictions have contributed to its growing popularity. This has created a safer and more trustworthy environment for users to engage in online betting.

Online sports betting platforms provide a diverse range of betting options, including various sports, leagues, and betting markets. This variety caters to a broad audience with different preferences, increasing overall user engagement. Furthermore, changing societal attitudes toward online gambling contributes to a broader acceptance of sports betting as a form of entertainment. As stigma decreases, more individuals are likely to participate in online sports betting.

Mobile apps have significantly increased the accessibility of online sports betting. Users can place bets from anywhere at any time, as long as they have a mobile device and an internet connection. This convenience has played a crucial role in expanding the user base for online sports betting. Mobile applications enable users to engage in sports betting while on the move. Whether at home, at work, or in transit, users can access their betting accounts and place bets in real-time.

This flexibility caters to the dynamic lifestyles of many individuals. Mobile apps are designed to provide a user-friendly interface and a seamless experience. They often include features such as live streaming, live in-play betting, and push notifications for real-time updates. These enhancements contribute to a more engaging and enjoyable user experience. Mobile apps can leverage new technologies, such as augmented reality (AR) and virtual reality (VR), to enhance the immersive nature of sports betting. These technologies can provide users with unique and interactive experiences, contributing to the overall appeal of mobile sports betting.

Mobile betting apps often allow users to customize their preferences and settings. This personalization enhances the user experience by tailoring the app to individual preferences, creating a more personalized and engaging platform. Moreover, Mobile apps play a crucial role in facilitating in-play or live betting. Users can place bets on ongoing events, responding to changing game dynamics in real time. This feature adds an extra layer of excitement to the betting experience.


Key Attributes:

– Report Attribute Details
– No. of Pages 280
– Forecast Period 2024 – 2029
– Estimated Market Value (USD) in 2024 $34.95 Billion
– Forecasted Market Value (USD) by 2029 $70.63 Billion
– Compound Annual Growth Rate 15.1%
– Regions Covered Global


Scope of the Report

– The report analyses the Online Sports Betting Market by Value (USD Million).
– The report presents the analysis of Online Sports Betting Market for the historical period of 2019-2022, the estimated year 2023 and the forecast period of 2024-2029.
– The report analyses the Online Sports Betting Market By Type (Fixed Odds Wagering, Live/ In Play Betting, Daily Fantasy, Other Types)
– The report analyses the Online Sports Betting Market By Age (18-23 Years, 24-40 Years, 41-54 Years and Above 55 Years)
– The report analyses the Online Sports Betting Market By Sports (Basketball, Boxing / MMA, Esports, Football/Soccer, American Football, Tennis and Other Sports).
– The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. Also, the attractiveness of the market has been presented by region, By Types, by mode of operation & by end users.
– Also, the major opportunities, trends, drivers, and challenges of the industry has been analysed in the report.
– The report tracks competitive developments, strategies, mergers and acquisitions and new product development.


Competitive Positioning

– Companies’ Product Positioning
– Market Position Matrix
– Market Share Analysis of Online Sports Betting Market


Company Profiles

– Kambi Group PLC
– Holdings PLC
– DraftKings Inc.
– Betsson AB
– Flutter Entertainment PLC
– Kindred Group PLC
– Bet365 Group Limited
– Betway Group
– Dream Sports Inc.
– 10bet

For more information about this report visit:


Continue Reading

Latest News





Zitro exhibited its new product lineup at the 2024 Indian Gaming Tradeshow & Convention (IGA) held in Anaheim, California. Their commitment to the tribal gaming community was evident, drawing attendees eager to explore Zitro’s latest innovations: a diverse range of new games finely tuned for the U.S. market.

Operators had the opportunity to experience firsthand the quality, innovation, and unique personality that define Zitro. The showcase featured a selection of recently launched games and mechanics from G2E Las Vegas, including the player-favorite, Fu Pots, a title that has been delivering exceptional performance across the U.S. and global markets.  

Adding to their impressive display, Zitro also introduced brand new games such as Drum Dynasty, featured on the Allure Glare cabinet, which promises thrilling gameplay with its unique Bonus Mighty and Bonus Power that enhance Link symbol prizes. Night Link, showcased on the Illusion Glare cabinet, offers a captivating combination of three functionalities – Boomerang, Storm, and Collect – that can unlock up to 8 different bonus links. Finally, the premium Altius Glare platform housed Epic Empires, featuring a brand-new 3-Level Link Evolution Bonus.

“We are grateful for the opportunity to connect with the tribal gaming community at this year’s IGA show”, said Derik Mooberry, CEO at Zitro USA. “Our commitment to innovation was on full display, and the energy and interest surrounding our product lineup solidified Zitro’s position as a trusted partner in the U.S. market. This is just the beginning, as we remain dedicated to developing cutting-edge products that meet the demands of both players and casinos”.


Continue Reading

Latest News

Taking the gamble out of Accelerating Growth: Maximising Your Marketing in New Sportsbetting Markets




By: Kalen Bushe VP Customer Growth at TrafficGuard

Too many sportsbooks are wasting their marketing dollars. As new markets open, they have to make every dollar count when it comes to winning to new players.  Regions like the Middle East and Latin America (LATAM) are opening, and it is critical that sportsbooks optimise their marketing to win market share.

These emerging markets present sportsbooks with a golden ticket to expand into a new region and increase profits. These opportunities are being matched with new complexities in their digital marketing activities. Invalid traffic (IVT) is as a barrier to expansion by draining digital advertising budgets and reducing ROI without sportsbooks recognising it.

IVT encompasses any activity originating from sources lacking genuine user interest, including ad fraud, bots or returning users. While invalid traffic goes unchecked, sportsbooks won’t see the full value of their digital advertising campaigns and lose a competitive edge in new markets.

70% of surveyed iGaming operators reported to be expanding into online gaming markets in Central and South America in the next three years according to a GBG survey. This means there’s a lot to win by getting marketing right and not wasting advertising spend on attracting the wrong audiences, fraud or bots.

They key is to understand potential opportunities and recognise risks in digital marketing. Every sportsbook needs to maximise ROI on every dollar they are spending, and it becomes even more crucial when trying to gain critical mass in newly opened markets.


Bots, Timewasters, Fakers and Fraud

Legislation is loosening worldwide, over the past few years North America has seen numerous states legalise sports betting. Similar changes have happened in Brazil, where online gambling regulations were passed in late 2023. These changes have paved the way for sportsbooks to explore exciting new markets.

However, sportsbooks are being fed inaccurate campaign data by IVT. This inflates impressions and impacts future ad campaigns as sportsbooks funnel ad spend into projects that aren’t performing as well as it would seem, giving competitors the chance to take the lead in new markets.

IVT includes non-human traffic which typically takes the form of bots powered by artificial intelligence (AI). Bots can create a multitude of fake accounts and use them to exploit promotions undetected. Despite the implementation of rigorous registration verification checks by many operators to combat this issue, it remains a significant challenge. This poses a hurdle for sportsbooks seeking to attract users and carve out a presence in new markets, especially with bonuses, which can lead to a drain on their campaign resources. On average, around 5-7% of sports betting campaigns suffer from this form of media loss.

Bots aren’t the sole concern for sportsbooks in safeguarding against inauthentic engagement. Navigational traffic stemming from returning users, who are already part of the customer base, also poses a significant challenge as they unintentionally deplete budgets. When these users try to reach a site via search engines, they inadvertently click on paid brand advertisements, consequently inflating customer acquisition costs (CACs) without contributing to conversions, thereby causing losses for the sportsbook. Without an effective strategy to manage returning users, optimising campaign value becomes considerably more difficult.


Taking Down Barriers to Growth

For sportsbooks to flourish in emerging markets, the first step is to counter IVT. IVT damages budgets by remaining undetected, therefore it’s crucial that sportsbooks maintain visibility into their traffic.

Monitoring traffic as it passes through systems is key. Through this, sportsbooks can identify any irregularities, such as traffic from an unknown origin. This could be an indicator of IVT, which can then be identified and dealt with before the campaign can be interfered with.

The increasing frequency of non-genuine engagement is difficult for teams to monitor unaided. An ad verification platform can fill in the gaps and accurately pinpoint any threats and mitigate them directly. These platforms work to validate traffic in real-time, determining the origin of traffic and blocking it from entering systems if it’s suspicious to proactively protect budgets.

It is also possible to control the number of times returning users interact with your campaigns without risking damaging the relationship they have with sportsbooks. Setting custom verification rules is an effective method of limiting the number of times an ad can be clicked on by a certain user. Once the user reaches the threshold for clicks, they’re prevented from seeing it, which significantly reduces cost-per-click (CPC) rates.

This can be further expanded upon by deploying shadow campaigns. These are an effective way of maintaining optimal engagement by duplicating current campaigns set up with lower CPC. This funnels returning users away and prevents them from driving up costs. The budget saved can then be committed to growth in new regions.


Winning Big in New Markets

The sports betting industry is opening doors worldwide for sportsbooks to gain audiences in places they never could before. Excelling in newly legalised markets against a multitude of competitors is a difficult task, only being made harder by the interference of IVT.

By tackling non-genuine engagement, sportsbooks give themselves the advantage back over competitors. With full visibility and control over campaigns, their full potential can be realised to ensure sportsbooks can focus on global expansion.

Continue Reading

Latest News






Stakelogic’s slot and live casino content is now available for Mexican players at PlayUZU. The industry-leading content provider is delighted to add the Spanish operator to its ever-growing list of partners as it further cements its position in one of Latin America’s most booming markets.

As a result of this strategic partnership, Stakelogic will have the chance to expand its rapidly growing presence in Mexico. The deal will allow PlayUZU players to sink their teeth into Stakelogic’s diverse range of classic-themed slots and modern, innovative titles.

Among Stakelogic’s leading slot titles are modern hits like Wild Hogs, Pigeon Hut, and Tiki Tiki Hold ‘N’ Win, each of which stands out for its own unique gameplay, striking designs, and game-changing bonus features.

PlayUZU will also bolster its position as one of the best operators for live casino content in Mexico by integrating Stakelogic’s full portfolio of immersive live casino games onto its platform. Customers will be transported to Stakelogic’s state-of-the-art live casino studios, where they can enjoy industry-leading games like Speed Baccarat, and Super Stake Blackjack and Roulette.

The fun will not stop there, though. The deal also allows PlayUZU players to enjoy the industry-first Super Wheel Bonus, an optional extra that combines the world of online slots with the thrills of live casino. It whisks players away to a live studio where they can spin the Super Wheel and win big prizes.

Neil Tanti, Senior Sales Manager at Stakelogic said: “Partnering up with PlayUZU in Mexico is an exciting moment for us that will help us further establish ourselves in a key LatAm market.

Mexican players have shown a deep appreciation for our products in the past, and we are excited to work closely with one of the region’s most popular operators to reach a wider audience.”

Jani Kontturi, Head of Games at PlayUZU, said: “Stakelogic’s cutting-edge portfolio makes for a fantastic addition to our games lobby. The developer’s unique brand of daring slot games and immersive live casino content perfectly aligns with the diverse action we love to provide our players.”

Continue Reading

Trending (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with

Disclaimer: All the information provided is for educational and entertainment purposes only. Always check your local laws before participating in any gaming activities.

Copyright © 2018 – 2024, HIPTHER. All Rights Reserved.