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Global Online Sports Betting (Fixed Odds Wagering, Live Betting, Daily Fantasy, Others) Market Report 2024: Analysis by Type, Age, Sports, Region – Market Insights and Forecasts 2019-2029

The “Global Online Sports Betting Market (2024 Edition): Analysis By Type (Fixed Odds Wagering, Live Betting, Daily Fantasy, Others), By Age, By Sports, By Region, By Country: Market Insights and Forecast (2019-2029)” report has been added to ResearchAndMarkets.com’s offering.
The market was valued at USD 27.08 Billion in 2022 which is expected to reach USD 70.63 Billion in 2029. The Global Online Sports Betting market showcased growth at a CAGR of 10.2% during 2019-2022.
This report provides a complete analysis of the Global Online Sports Betting industry for the historical period of 2019-2022, the estimates of 2023 and the forecast period of 2024-2029. The report analyses the Online Sports Betting Market by Region (Americas, Europe, Asia Pacific, Middle East & Africa) and 10 Countries (United States, Canada, Brazil, Germany, United Kingdom, France, Italy, China, Japan, South India).
Sports have a universal appeal, and many major sports, such as football (soccer), basketball, cricket, and others, enjoy a massive global fan base. The popularity of these sports creates a natural demand for betting on events and matches. Moreover, the global expansion of the internet and improved connectivity has led to a larger audience having access to online sports betting platforms. As more people gain internet access, the potential user base for online sports betting naturally expands.
The proliferation of smartphones and the advancement of mobile technologies have made it easier for individuals to engage in online sports betting on the go. Mobile apps and responsive websites provide a seamless and convenient experience, attracting a broader audience. Additionally, online sports betting platforms have invested in creating user-friendly interfaces, making it easier for both experienced and novice bettors to navigate and place wagers. Intuitive design contributes to a positive user experience, encouraging more individuals to participate.
Moreover, major international sporting events, such as the FIFA World Cup, the Olympics, and high-profile league matches, draw significant attention. The anticipation and excitement surrounding these events contribute to a surge in active users on sports betting platforms. The legalization and regulation of online sports betting in several countries and jurisdictions have contributed to its growing popularity. This has created a safer and more trustworthy environment for users to engage in online betting.
Online sports betting platforms provide a diverse range of betting options, including various sports, leagues, and betting markets. This variety caters to a broad audience with different preferences, increasing overall user engagement. Furthermore, changing societal attitudes toward online gambling contributes to a broader acceptance of sports betting as a form of entertainment. As stigma decreases, more individuals are likely to participate in online sports betting.
Mobile apps have significantly increased the accessibility of online sports betting. Users can place bets from anywhere at any time, as long as they have a mobile device and an internet connection. This convenience has played a crucial role in expanding the user base for online sports betting. Mobile applications enable users to engage in sports betting while on the move. Whether at home, at work, or in transit, users can access their betting accounts and place bets in real-time.
This flexibility caters to the dynamic lifestyles of many individuals. Mobile apps are designed to provide a user-friendly interface and a seamless experience. They often include features such as live streaming, live in-play betting, and push notifications for real-time updates. These enhancements contribute to a more engaging and enjoyable user experience. Mobile apps can leverage new technologies, such as augmented reality (AR) and virtual reality (VR), to enhance the immersive nature of sports betting. These technologies can provide users with unique and interactive experiences, contributing to the overall appeal of mobile sports betting.
Mobile betting apps often allow users to customize their preferences and settings. This personalization enhances the user experience by tailoring the app to individual preferences, creating a more personalized and engaging platform. Moreover, Mobile apps play a crucial role in facilitating in-play or live betting. Users can place bets on ongoing events, responding to changing game dynamics in real time. This feature adds an extra layer of excitement to the betting experience.
Key Attributes:
– Report Attribute Details
– No. of Pages 280
– Forecast Period 2024 – 2029
– Estimated Market Value (USD) in 2024 $34.95 Billion
– Forecasted Market Value (USD) by 2029 $70.63 Billion
– Compound Annual Growth Rate 15.1%
– Regions Covered Global
Scope of the Report
– The report analyses the Online Sports Betting Market by Value (USD Million).
– The report presents the analysis of Online Sports Betting Market for the historical period of 2019-2022, the estimated year 2023 and the forecast period of 2024-2029.
– The report analyses the Online Sports Betting Market By Type (Fixed Odds Wagering, Live/ In Play Betting, Daily Fantasy, Other Types)
– The report analyses the Online Sports Betting Market By Age (18-23 Years, 24-40 Years, 41-54 Years and Above 55 Years)
– The report analyses the Online Sports Betting Market By Sports (Basketball, Boxing / MMA, Esports, Football/Soccer, American Football, Tennis and Other Sports).
– The key insights of the report have been presented through the frameworks of SWOT and Porter’s Five Forces Analysis. Also, the attractiveness of the market has been presented by region, By Types, by mode of operation & by end users.
– Also, the major opportunities, trends, drivers, and challenges of the industry has been analysed in the report.
– The report tracks competitive developments, strategies, mergers and acquisitions and new product development.
Competitive Positioning
– Companies’ Product Positioning
– Market Position Matrix
– Market Share Analysis of Online Sports Betting Market
Company Profiles
– Kambi Group PLC
– Holdings PLC
– DraftKings Inc.
– Betsson AB
– Flutter Entertainment PLC
– Kindred Group PLC
– Bet365 Group Limited
– Betway Group
– Dream Sports Inc.
– 10bet
For more information about this report visit: researchandmarkets.com
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UNLV International Gaming Institute Launches AI Research Hub

The UNLV International Gaming Institute (IGI) has launched its AI Research Hub (AiR Hub), a significant step toward advancing research and understanding on the impacts, risks, and opportunities of artificial intelligence (AI) within the gambling industry.
Co-founded by Kasra Ghaharian, IGI Director of Research, and Simo Dragicevic, an industry and research veteran who now serves as an Adjunct Fellow at the Hub, the initiative will develop an ecosystem for collaborative AI research and accelerate the adoption of trusted and responsible AI.
Key initiatives underway focus on critical areas, including the forthcoming State of AI in Gaming report. This annual deep dive will be a first of its kind for the sector, surveying current and future use cases and indexing companies on their AI maturity. Other initiatives include thought leadership and practical tools for operators and regulators to promote responsible AI oversight and governance, and developing benchmarking solutions for critical AI systems within the sector.
âUNLVâs International Gaming Institute has a long history of pioneering research in the gaming sector, and we are excited to launch AiR Hub as the next step in that journey. Our vision is to create tangible progress through collaborative, actionable research with engagement across a range of stakeholders, including regulators, academics, non-profit organizations, and industry,â Ghaharian said.
AiR Hub is supported by a prestigious group of founding industry members. Representatives from Action Gaming, Axes.ai, Evoke Plc, Gaming Analytics, Kindbridge Behavioral Health, Playtech Plc, ROGA (Responsible Online Gaming Association), and Walker Digital Table Systems will serve on AiR Hubâs industry advisory panel.
âWe are grateful for not only the financial support offered by our founding members, but also the expert knowledge they bring in regard to technology, data, and wider gambling business and player support practices. We operate in a highly complex and integrated industry that is evolving quickly, and this knowledge and experience will be essential to fully understanding the risks and capitalizing on the potential of AI within the industry,â Dragicevic said.
The founding member round will remain open to organizations for an additional six months.
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Evolution Debuts US Launch of Red Door Roulette

Evolution announced the US launch of Red Door Roulette, the ultimate online live game show mash-up that combines the award-winning Lightning Roulette and the exhilarating bonus game from the worldâs most popular live game show, Crazy Time.
Red Door Roulette was previously launched globally in 2023 and is set to hit the market first in New Jersey and Delaware, with other states soon to follow.
The fusion of these two popular live game shows elevates the gameplay to new heights with multiple diverse game rounds. In the introductory slot round, players can acquire up to 15 bonus numbers with keys with the hopes of entering the iconic Crazy Time bonus game, where the gigantic virtual wheel awaits with guaranteed multiplier rewards.
The anticipated US launch is a welcome addition to Evolutionâs game show portfolio in North America and is another step in supporting the companyâs growth strategy for live online casino gaming.
Jacob Claesson, Chief Executive Officer Evolution North America, said: âWe are incredibly excited to officially launch Red Door Roulette in the US. Our game shows are an excellent introduction for new players to live dealer gaming, and following the gameâs success internationally, we look forward to seeing how players in New Jersey and Delaware embrace this unique game. This is just the first phase of our tremendous live game roadmap for 2025, with a wide variety of new games coming soon to all regulated states.â
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Fanatics Sportsbook Partners with New York Racing Team

New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the teamâs No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Seriesâ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.
The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the companyâs signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. Itâs only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.
In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.
According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeleyâs Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.
âWe are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers canât wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,â said Selena Kalvaria, CMO of Fanatics Betting and Gaming.
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