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Ohio Will Be No.1 US Sports Betting State for Consumers in 2023, BonusFinder Research Finds

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Ohio Will Be No.1 US Sports Betting State for Consumers in 2023, BonusFinder Research Finds

 

Twenty-five approved brands, accelerating consumer appetite, combined with seven major college and professional teams and 12 million sports fans will see ‘Buckeye State’ soar from January 1
Ohio will rocket to the top of the rankings as the leading sportsbook-only state in the US for betting consumers in 2023 as soon as it launches on January 1 next year, BonusFinder.com research has found.
Figures out today from BonusFinder.com’s 2023 Sportsbook Bonus Index show that a combination of factors including one of the largest number of pre-approved licensees (25; second only to Colorado) in the US sports betting market such as YouTube star Jake Paul’s Betr; six professional sports teams across MLB, NBA, NHL and the NFL, plus one of the country’s most followed college football teams; and 12 million sports-obsessed fans, will mean Ohio will immediately leapfrog its biggest rivals.
Steadfast performers including New Jersey, Pennsylvania and Michigan, have been replaced in the top three ‘best US states for online gambling’ by Ohio, Maryland and Massachusetts, according to the Bonus Index, with the Buckeye State going live just one month before the showpiece 57th Super Bowl in the New Year.
The state’s bettors have already shown a growing appetite for betting and gaming across the state with rapidly rising land-based casino and racino revenues. According to the latest figures from the Ohio Casino Control and Lottery commissions, the state’s combined 11 facilities reported $188.6m in revenue in September. Ohio is also the seventh most populated US state with only one million fewer potential customers than Pennsylvania that collected $793m betting revenue in January 2022.
Research from BonusFinder.com has found that Ohioans passion for, and engagement with sport is among the highest in the country, with the state boasting two NFL franchises (Cleveland Browns and Cincinnati Bengals), NBA playoff hopefuls, the Cleveland Cavaliers, two teams in the Major Baseball League (Cleveland Guardians and Cincinnati Reds) and Columbus Blue Jackets playing in the NHL.
The recent survey of 1,001 Ohioans and found that almost 20% more people were fans of college football team, the Ohio State Buckeyes (45.5%), than NFL franchise the Cincinnati Bengals (26.6%), while close to 20% said their partner supporting the same team as them is more important than their political beliefs.
The state also boasts some of the greatest US sporting heroes of all time. Asked to select their greatest sports stars from the state, more than a third (35.8%) of ‘Buckeyes’ told BonusFinder their sporting icon was Ohioan LeBron James followed by legendary athlete Jesse Owens (14%) and Pete ‘Charlie Hustle’ Rose, member of the infamous Cincinnati ‘Red Machine’ team that dominated 1970s baseball.
Fintan Costello, Managing Director, BonusFinder.com, said: “The last five years have seen explosive growth across US sports betting states but Ohio is about to burst on the scene on New Year’s Day and rapidly provide consumers with the most attractive offerings anywhere in the country.
“Several large operators are starting to dominate the betting landscape but the Buckeye state is about to buck that trend with up to 25 different brand propositions that will present consumers with a fantastic range of options, offers, rewards and bonuses, and all just a few weeks before the SuperBowl. The timing could not be better!”
The quarterly Bonus Index from BonusFinder.com tracks 24 regulated US States’ and Canadian Provinces’ quarterly performance, and how favorable each one is for consumers. The Bonus Index measures a wide variety of factors including number of licenses and licensees, and average bonus offerings across all licensed brands to calculate an overall score. By focusing on the consumer experience and competition among operators to attract those consumers BonusFinder can identify which states will be the long-term winners.

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Scientific Games Announces New Player Acquisition Project with AppsFlyer

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Scientific Games Announces New Player Acquisition Project with AppsFlyer

 

Scientific Games has partnered with marketing attribution and analytics platform AppsFlyer, on an innovative project supporting U.S. lotteries. The project will integrate data from all social media, search engines and other mobile and web apps to help optimize lottery digital ad campaigns and new player acquisition.

During the six-month project with Scientific Games offered through the SG Digital Academy, state lotteries will partner with AppsFlyer for audience activation and insights to measure their digital advertising with a complete view of consumer analytics across dozens of apps like Google, Facebook, Snapchat and Instagram.

AppsFlyer empowers brands to better measure and understand the business impact of their end-to-end marketing initiatives. Through privacy-first collaboration and analytics, AppsFlyer works with the world’s leading brands, including Walmart, HBO, Etsy and JPMorgan Chase & Co. to create exceptional customer journeys, preserve customer privacy and adapt their marketing campaigns through data-driven analytics and insights.

“Working alongside analytical, innovative partners like Scientific Games gets to the core of why we do what we do at AppsFlyer,” said Carolyn Bao, AppsFlyer VP of Marketing. “We’re thrilled to be partnering with the Scientific Games’ participating lottery customers to empower their growth and provide them with real-time marketing analytics and actionable insights. Their use of a wide range of AppsFlyer solutions will help optimize their player acquisition efforts and campaign performance across multiple channels.”

Merv Huber, Vice President of Digital Growth for Scientific Games, said, “In a competitive advertising environment, lotteries must make the most of their budgets and resources to grow responsibly and maximize revenue for their good cause programs. Understanding every aspect of the consumer journey is key to player acquisition. SG Digital Academy’s partnership with AppsFlyer will help participating lotteries make informed, data-driven decisions about their digital ad campaigns and ultimately grow their player base.”

The participating lotteries will have access to AppsFlyer’s platform and dashboards to identify the sources of new player acquisitions, measure campaign performance in real time and understand player behavior and engagement. The platform’s advanced measurement tools help lotteries to determine the best advertising strategy for their needs. They will also receive training and technical support, as well as access to Scientific Games’ world-leading analytics and insights services.

Fostering collaboration with industry experts, SG Digital Academy serves as a catalyst for transformative growth, facilitating the exchange of advanced insights and best practices to empower lotteries to navigate and thrive in an ever-evolving digital landscape.

Scientific Games’ award-winning Customer Relationship Management team manages CRM programs for 12 U.S. lotteries. The company is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs.

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Playtech Live and Sony Pictures Television extend agreement for Who Wants to be a Millionaire? until 2028

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Playtech Live and Sony Pictures Television extend agreement for Who Wants to be a Millionaire? until 2028

 

Playtech, has announced a two-year extension to its exclusive agreement with Sony Pictures Television to produce Live experiences based on the iconic TV quiz show, Who Wants To Be A Millionaire? expanding across North America.

Who Wants to Be a Millionaire? stands as a globally renowned television game show that has captivated audiences since its inception. The Playtech Live games include many of the classic Who Wants To Be A Millionaire? TV show features such as: 50/50, Ask the Audience and Ask the Host, which gives the player the chance to have incorrect answers removed based on the level of question they have reached.

Playtech previously announced a strategic five-year partnership with Sony Pictures Television to work together to bring three games of the much-loved Who Wants To Be A Millionaire? brand into the Playtech Live digital entertainment portfolio. Following the success of Live Roulette and Live Trivia, Playtech has recently introduced an exciting addition to their line-up: Video Poker Live, inspired by the popular TV show Who Wants To Be A Millionaire? Playtech will be developing more dedicated Millionaire branded games, network wide.

This collaboration will extend to more territories, including the U.S, Mexico, and Canada, as Playtech continues to demonstrate their commitment to capitalising on the growing potential of the North American gaming market whilst recognising the significant player base in these regions. Furthermore, this aligns seamlessly with Playtech’s overarching strategy of partnering with popular brands to deliver an unparalleled gaming experience to players.

Sasha Uman, Chief Commercial Officer at Playtech Live comments: “Collaborating with Sony Pictures Television has been a tremendous opportunity for us.  It showcases our commitment to securing top iconic brands in the game show and entertainment industry, and our dedication to offering high-quality and innovative gaming options to the audience. It has allowed us to bring a diverse range of interactive games including Live Roulette, Live Trivia, and the latest addition, Video Poker Live inspired by the beloved Who Wants To Be A Millionaire? Brand. Who Wants To Be A Millionaire? has been a global favourite for many years, and we are thrilled to be able to bring the excitement of this iconic game show to players worldwide, especially to our North American audience.”

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BetMGM’s New Sports Betting App Launches in Nevada

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BetMGM's New Sports Betting App Launches in Nevada

 

Advanced In-Game Betting, Expanded Prop Markets and Rewards Connectivity Headline New Ways to Play

BetMGM’s newly designed mobile sports betting app is now live in Las Vegas, the Sports and Entertainment Capital of the World. Powered by Entain, the newly designed BetMGM Nevada app offers sports fans significant enhancements to the mobile sports betting experience including an exponential increase in prop and parlay wager options, live streaming capabilities, digital deposits and withdrawals.

“As the world’s biggest sporting event arrives in Las Vegas this week, it is the ideal moment to introduce Nevada to our premier mobile sports betting app,” said BetMGM CEO Adam Greenblatt. “Nevada attracts people from around the world and is home to an incredibly knowledgeable sports fan base. It is vital to provide them with a superior product, and we are thrilled to do that with this launch.”

The enhanced app complements MGM Resorts’ best-in-class retail sportsbooks at nine destinations along the Las Vegas Strip including Bellagio, ARIA, The Cosmopolitan of Las Vegas, MGM Grand, Mandalay Bay, Park MGM, Luxor, New York-New York and Excalibur.

Highlights of the BetMGM app’s new features now accessible for Nevada users include:

  • Expanded Pre-Game & In-Game Options: Entain’s integration of Angstrom Sports technology will allow the BetMGM app to provide an exponentially larger number of markets for the ‘Big Four’ U.S. sports. Players will enjoy a wide portfolio of pre-game and in-game wagering options with more attractive odds on team, individual player and play-by-play bets.
  • Digital Deposits & Withdrawals: BetMGM Nevada users now enjoy new deposit options, digitally accessing their wallet for fast and convenient deposits and withdrawals from the app.
  • BetMGM Rewards: The new Nevada app now is connected to BetMGM Rewards delivering the perks of a world-class loyalty program to the sports betting world. With every wager placed in Nevada, BetMGM app users now earn BetMGM Rewards Points and MGM Rewards Tier Credits unlocking VIP benefits to MGM Resorts’ 20+ premier destination resorts ranging from Bellagio, ARIA, MGM Grand and Mandalay Bay in Las Vegas to Borgata in Atlantic City, Beau Rivage in Mississippi, and MGM National Harbor in Maryland, among many others.
  • Same-Game Parlay+: The enhanced app features Same-Game Parlay+, a new way to combine favorite same-game parlays to create one super parlay. Players now can connect two different same-game parlays into a single bet with ease for dramatically increased odds.

BetMGM currently operates in 28 markets with mobile and retail offerings.

As BetMGM continues to expand to new markets, responsible gambling education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

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