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NuxGame: Fully-Fledged Risk Management Tools
Sports betting platforms cannot afford any downtime as this may dramatically impact business. To ensure that, Nuxgame offers tools for around-the-clock risk control for uninterrupted gambling services. Based on the risk-threshold limits the system accepts a betting ticket, denies it, or sets a threshold limit value.
Full Risk Control in the Interests of the Customer
Risk management entails identifying, analyzing, and responding to vulnerabilities to future-proof a business. For any business, whether online or traditional, to stand the test of time, proactive measures must be in place to control future outcomes. A good risk management structure sets successful businesses apart from mediocrities or failed ones. Such a system weighs the risks and manages their impacts. The effect of similar risks may be different from one organization to another. Gauging the tolerance level of a business is an essential part of creating an effective risk management system. With proactive risk management, decisions are made based on whether a risk can be avoided, mitigated or accepted if contingencies are developed.
What does risk management include?
Not to be confused with threats. Risk comes in different forms, depending on the company and industry it operates. It explains why industries have different standards for various aspects of operations. The goal of risk management and the business objectives should align. To grow, every business is subjected to uncertainties. Market and geographical expansion top the list of contexts for defining the risk management framework of a company. Also inherent in the context are the company’s products and services and how it introduces them to the market. Strategic linking of the business objectives and risks should include processes, policies, and legal entities. So a company’s risk framework plays a crucial role in combating unforeseen events while also serving as a cornerstone for its future expansion, superior market advantage, and financial growth.
Risk Management Solution Provided by Nuxgame
Part of a sportsbook solution should be monitoring and preventing suspicious activities and behaviors of players. Nuxgame is an online gambling solution that makes it possible to integrate an authorization process for every ticket. Solutions provided by Nuxgame allow setting a specified threshold limit that checks the odds and other parameters before approval.
How Risk Management Helps Betting Business
Creating a holistic risk management system is always business-specific. Any approach for a betting platform considers the type of betting services offered and the region it operates. A viable model, with some tweaking, integrates other betting verticals and adapts to new target markets.
There are different approaches employed in the betting industry to reduce or eliminate the common risks. For instance, the betting market is volatile and requires the operator to have some control. A loss limit is a model that limits operator loss to a predetermined limit. It offsets an excess imbalance in the betting pattern by putting the market on hold when the defined risk is exceeded. Such a balance is crucial for betting operators in maintaining financial security and maximizing profit.
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GLI® Promotes Andrea Bossard to Senior Director, Engineering
Gaming Laboratories International (GLI®) has promoted Andrea Bossard to Senior Director of Engineering. In her new role, she will focus on maximizing the customer experience and optimizing GLI’s delivery for many land-based suppliers, regulators, and operators globally.
She began her career at GLI in 2006 with a background in QA testing coupled with an education in mathematics and computer science. Throughout her 18+ year GLI career, she has held many lead and management roles, producing results and providing her with the experience to elevate to this position.
“Leaders like Andrea inspire us all to simultaneously drive a world-class experience for both GLI’s customers and employees. She promotes deep, meaningful connections in order to accomplish this, setting a standard for us all to follow,” said GLI Chief Delivery Officer Mackenzie Haugh.
Latest News
Scientific Games Announces New Player Acquisition Project with AppsFlyer
Scientific Games has partnered with marketing attribution and analytics platform AppsFlyer, on an innovative project supporting U.S. lotteries. The project will integrate data from all social media, search engines and other mobile and web apps to help optimize lottery digital ad campaigns and new player acquisition.
During the six-month project with Scientific Games offered through the SG Digital Academy, state lotteries will partner with AppsFlyer for audience activation and insights to measure their digital advertising with a complete view of consumer analytics across dozens of apps like Google, Facebook, Snapchat and Instagram.
AppsFlyer empowers brands to better measure and understand the business impact of their end-to-end marketing initiatives. Through privacy-first collaboration and analytics, AppsFlyer works with the world’s leading brands, including Walmart, HBO, Etsy and JPMorgan Chase & Co. to create exceptional customer journeys, preserve customer privacy and adapt their marketing campaigns through data-driven analytics and insights.
“Working alongside analytical, innovative partners like Scientific Games gets to the core of why we do what we do at AppsFlyer,” said Carolyn Bao, AppsFlyer VP of Marketing. “We’re thrilled to be partnering with the Scientific Games’ participating lottery customers to empower their growth and provide them with real-time marketing analytics and actionable insights. Their use of a wide range of AppsFlyer solutions will help optimize their player acquisition efforts and campaign performance across multiple channels.”
Merv Huber, Vice President of Digital Growth for Scientific Games, said, “In a competitive advertising environment, lotteries must make the most of their budgets and resources to grow responsibly and maximize revenue for their good cause programs. Understanding every aspect of the consumer journey is key to player acquisition. SG Digital Academy’s partnership with AppsFlyer will help participating lotteries make informed, data-driven decisions about their digital ad campaigns and ultimately grow their player base.”
The participating lotteries will have access to AppsFlyer’s platform and dashboards to identify the sources of new player acquisitions, measure campaign performance in real time and understand player behavior and engagement. The platform’s advanced measurement tools help lotteries to determine the best advertising strategy for their needs. They will also receive training and technical support, as well as access to Scientific Games’ world-leading analytics and insights services.
Fostering collaboration with industry experts, SG Digital Academy serves as a catalyst for transformative growth, facilitating the exchange of advanced insights and best practices to empower lotteries to navigate and thrive in an ever-evolving digital landscape.
Scientific Games’ award-winning Customer Relationship Management team manages CRM programs for 12 U.S. lotteries. The company is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs.
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Playtech Live and Sony Pictures Television extend agreement for Who Wants to be a Millionaire? until 2028
Playtech, has announced a two-year extension to its exclusive agreement with Sony Pictures Television to produce Live experiences based on the iconic TV quiz show, Who Wants To Be A Millionaire? expanding across North America.
Who Wants to Be a Millionaire? stands as a globally renowned television game show that has captivated audiences since its inception. The Playtech Live games include many of the classic Who Wants To Be A Millionaire? TV show features such as: 50/50, Ask the Audience and Ask the Host, which gives the player the chance to have incorrect answers removed based on the level of question they have reached.
Playtech previously announced a strategic five-year partnership with Sony Pictures Television to work together to bring three games of the much-loved Who Wants To Be A Millionaire? brand into the Playtech Live digital entertainment portfolio. Following the success of Live Roulette and Live Trivia, Playtech has recently introduced an exciting addition to their line-up: Video Poker Live, inspired by the popular TV show Who Wants To Be A Millionaire? Playtech will be developing more dedicated Millionaire branded games, network wide.
This collaboration will extend to more territories, including the U.S, Mexico, and Canada, as Playtech continues to demonstrate their commitment to capitalising on the growing potential of the North American gaming market whilst recognising the significant player base in these regions. Furthermore, this aligns seamlessly with Playtech’s overarching strategy of partnering with popular brands to deliver an unparalleled gaming experience to players.
Sasha Uman, Chief Commercial Officer at Playtech Live comments: “Collaborating with Sony Pictures Television has been a tremendous opportunity for us.  It showcases our commitment to securing top iconic brands in the game show and entertainment industry, and our dedication to offering high-quality and innovative gaming options to the audience. It has allowed us to bring a diverse range of interactive games including Live Roulette, Live Trivia, and the latest addition, Video Poker Live inspired by the beloved Who Wants To Be A Millionaire? Brand. Who Wants To Be A Millionaire? has been a global favourite for many years, and we are thrilled to be able to bring the excitement of this iconic game show to players worldwide, especially to our North American audience.”
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