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Raketech enters Latin America, Spain and Italy through acquisition of Spanish affiliate marketing company Infinileads S.L.

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Raketech, the iGaming performance marketing partner, today delivered on yet another important strategic milestone by announcing the acquisition of Spanish based organic casino affiliation marketing company Infinileads S.L (”Infinileads”), with key assets Slotjava.es and Slotjava.it. Through the acquisition of Infinileads, Raketech takes position on several Latin American emerging markets such as Argentina, Mexico and Peru in addition to current Infinileads core markets Spain, Italy and Portugal. As a result of the acquisition, Raketech’s revenues within these regions are expected to reach approximately 5 percent of the group’s total revenues, in Q4 of this year.

The agreed purchase price amounts to EUR 4.5m on a cash and debt free basis which will be payable in two installments, EUR 2.5m as per Closing (31 July 2021) and EUR 2m as per 31 January 2022 with a possibility of additional earnout payments based on certain performance measures over a period of 24 months post Closing. The acquisition will have a positive cash contribution from Closing and the earn out is capped at a maximum of EUR 4m. The purchase price represents a multiple of approximately 3.8x EBITDA and 3x revenues on the current run-rate.

Infinileads offers an extensive Free-to-play casino game library driving high user engagement. Infinileads’s proprietary Free-to-play module is expected to bring synergies to Raketech’s Free-to-play portfolio in order to further accelerate gamification within Raketech’s product portfolio as well as opening the doors to additional revenues by offering relevant marketing solutions also to game providers and game studios. The founders of Infinileads will continue to be involved in the operations and use their know-how to support Raketech roll out additional products on new and existing markets over a period of 24 months.

Oskar Mühlbach, CEO of Raketech said: “With the acquisition of Infinileads, we significantly increase our geographical footprint, taking strong positions on the emerging Latin American market as well as Southern Europe. Infinileads scalable product portfolio aligns well with our scalable platform strategy and they have proven that with relative low investments and short go-to-market time, it is possible to take significant positions on emerging markets. I am very happy that with the help of the Infinileads team, we can continue to scale the Free-to-play concept to several new markets”.

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The acquisition will as at closing be settled using Raketech’s current cash together with funding from Raketech’s credit facility. The acquired assets will be an integrated part of Raketech as of August 1.

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Lotteries & Native American Casinos in the United States, 2024-2029: Competitive Analysis, Industry Segmentation, Financial Benchmarks

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The “Lotteries & Native American Casinos in the US – Industry Market Research Report” report has been added to ResearchAndMarkets.com’s offering.

Over the last few years, industry revenue grew at a CAGR of 5.5% to $198.9 billion, including an expected 3.3% rise in 2024.

In periods of economic growth, lotteries and Native American casinos benefit from low unemployment levels, which drive growth in per capita disposable income. In contrast, recessionary periods cause the majority of consumers to opt against gambling in favor of reducing discretionary spending.

Market Trends

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  • Pent-up demand propelled industry recovery. Consumers who had cut back on discretionary spending during the pandemic helped boost industry growth.
  • Strong consumer demand for traditional lotteries has offset larger pandemic losses. Consumers’ propensity toward simple lottery games sustains the product segment.
  • Large population centers are a boon for the industry. In regions with larger population concentration, industry establishments benefit from wider exposure and increased contact with a diverse range of customers.
  • A continuous push for high-quality customer service encourages competition. Since many of the gambling and lottery facility operators are small and localized, good customer service ensures a competitive edge and makes the facility more attractive to customers.

Report Coverage

  • Market estimates from2014-2029
  • Competitive analysis, industry segmentation, financial benchmarks
  • Incorporates SWOT, Porter’s Five Forces and risk management frameworks

A selection of companies mentioned in this report includes, but is not limited to:

  • The Florida Lottery
  • New York State Lottery

 

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Latin America

Salsa primed to showcase localised LatAm solutions at Perú Gaming Show

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Salsa Technology is pleased to announce that it will be exhibiting at the pivotal Peru Gaming Show (PGS) 2024, which is being held at the Centro de Exposiciones Jockey, Lima, Peru, between June 12 – 13, 2024.

Visitors will be able to experience Salsa’s localised solutions at Stand #51, where the star team is on hand to answer questions around the offerings tailored specifically for the Latin American market.

There will also be ample opportunity to explore the enhancements made to the platform that are driving success and innovation in Peru and Brazil, among other regions.

Salsa Technology’s Strategic Alliance Manager, Gina Macheri commented: “We are very excited about exhibiting at PGS this year. Our main focus is on regulated markets, and following its recent regulation, Peru is a market with huge potential. At Salsa Technology, we offer 360 solutions ranging from PAM, content aggregators, and custom developments. As a global-Latin American company, we are able to provide services that allow our clients’ operations to truly grow and stand out from the competition”

Macheri will be spearheading the team in Peru and will be aided by Diego Mourglia, Chief Technology Officer, Eliane Nunes, Head of Marketing & Sales, and Diego Amarillo, Legal Manager.

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GLI® Promotes Andrea Bossard to Senior Director, Engineering

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GLI® Promotes Andrea Bossard to Senior Director, Engineering

 

Gaming Laboratories International (GLI®) has promoted Andrea Bossard to Senior Director of Engineering. In her new role, she will focus on maximizing the customer experience and optimizing GLI’s delivery for many land-based suppliers, regulators, and operators globally.

She began her career at GLI in 2006 with a background in QA testing coupled with an education in mathematics and computer science. Throughout her 18+ year GLI career, she has held many lead and management roles, producing results and providing her with the experience to elevate to this position.

“Leaders like Andrea inspire us all to simultaneously drive a world-class experience for both GLI’s customers and employees. She promotes deep, meaningful connections in order to accomplish this, setting a standard for us all to follow,” said GLI Chief Delivery Officer Mackenzie Haugh.

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