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Raketech enters Latin America, Spain and Italy through acquisition of Spanish affiliate marketing company Infinileads S.L.
Raketech, the iGaming performance marketing partner, today delivered on yet another important strategic milestone by announcing the acquisition of Spanish based organic casino affiliation marketing company Infinileads S.L (”Infinileads”), with key assets Slotjava.es and Slotjava.it. Through the acquisition of Infinileads, Raketech takes position on several Latin American emerging markets such as Argentina, Mexico and Peru in addition to current Infinileads core markets Spain, Italy and Portugal. As a result of the acquisition, Raketech’s revenues within these regions are expected to reach approximately 5 percent of the group’s total revenues, in Q4 of this year.
The agreed purchase price amounts to EUR 4.5m on a cash and debt free basis which will be payable in two installments, EUR 2.5m as per Closing (31 July 2021) and EUR 2m as per 31 January 2022 with a possibility of additional earnout payments based on certain performance measures over a period of 24 months post Closing. The acquisition will have a positive cash contribution from Closing and the earn out is capped at a maximum of EUR 4m. The purchase price represents a multiple of approximately 3.8x EBITDA and 3x revenues on the current run-rate.
Infinileads offers an extensive Free-to-play casino game library driving high user engagement. Infinileads’s proprietary Free-to-play module is expected to bring synergies to Raketech’s Free-to-play portfolio in order to further accelerate gamification within Raketech’s product portfolio as well as opening the doors to additional revenues by offering relevant marketing solutions also to game providers and game studios. The founders of Infinileads will continue to be involved in the operations and use their know-how to support Raketech roll out additional products on new and existing markets over a period of 24 months.
Oskar Mühlbach, CEO of Raketech said: “With the acquisition of Infinileads, we significantly increase our geographical footprint, taking strong positions on the emerging Latin American market as well as Southern Europe. Infinileads scalable product portfolio aligns well with our scalable platform strategy and they have proven that with relative low investments and short go-to-market time, it is possible to take significant positions on emerging markets. I am very happy that with the help of the Infinileads team, we can continue to scale the Free-to-play concept to several new markets”.
The acquisition will as at closing be settled using Raketech’s current cash together with funding from Raketech’s credit facility. The acquired assets will be an integrated part of Raketech as of August 1.
TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership signing with Brazilian operator, Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region.
The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.
With over 150 certified, licenced, and localized releases available in up to 20 languages and with over 100 payment options, TaDa’s renowned Fishing-Shooting arcade games, Plinko, Crash, Bingo, and Table slots are already highly popular across LatAm, driving new player sign up and enhanced retention.
The recently released TriLuck series of 3 Coin Treasures, 3 Lucky Piggy, and 3 Pot Dragons are currently TaDa’s top played games across Argentina, Brazil, and Chile. Each slot delivers three separate features interacting together to deliver accumulative wins, plus the chance to unlock all three features in a single spin for significant win potential.
Brazilian operator Cactus Gaming adheres to the same standard of regulation as that embraced by TaDa Gaming. Recently obtaining certification from Gaming Laboratories International (GLI) has enabled Cactus Gaming to double down on its commitment to raising national standards for iGaming in a newly regulated market and ratifying the company’s commitment to serve its customers better.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Brazil is an important market for us and one in which we are actively building our reputation. Working with a national operator of Cactus’s calibre is part of our commitment to ensuring our localisation is second to none; so that players enjoy a premium experience with every TaDa release. We look forward to bringing a new energy for iGaming to players in Brazil and across the region overall.”
Felipe Vieira, CEO of Cactus Gaming, said: “We are committed to being the No. 1 destination for quality gaming across Brazil. Our determination to provide this superior offering means partnerships with innovative and regulated content providers are key. We are delighted to have TaDa’s immersive releases available through our platform, giving our operators and players enhanced choice and entertainment.”
Enthusiast Gaming Holdings announced that it has teamed up with Frigo Cheese Heads, the string cheese brand owned by Saputo for sponsored activations including a media sponsorship of NFL Tuesday Night Gaming’s (NFL TNG) Season 3 debut episode.
Frigo Cheese Heads sponsored the ‘Chomp or Peel’ segment of the debut episode of the popular gaming series in which talent was put on teams based on whether they “Chomp” or “Peel” their string cheese. Frigo Cheese Heads also sponsored two pieces of shoulder content, featuring Super Bowl champion T.J Ward and YouTube gaming sensation Matthew ‘MMG’ Meagher in which they discussed football and their Top 10 Team Power Rankings.
“We’re excited to partner with Enthusiast Gaming as a segment sponsor of the debut of its third season of NFL Tuesday Night Gaming. Cheese Heads is a brand that strongly supports young people expressing themselves creatively – whether that’s in the way they make a trick play while gaming or how they choose to eat their string cheese,” said Jenny Englert, marketing director at Saputo USA.
This premiere episode surpassed 7.4M impressions in the first week and built upon the success of this summer’s NFL FLAG SPECIAL. Showcasing the increasing popularity of NFL Kickoff, the season debut increased 30% on its well-regarded off-season episodes and displayed the continued growth of NFL Tuesday Night Gaming.
“Season 3 of NFL TNG is all about hosting gamers and NFL players who want to share in the experience of gaming together, and NFL TNG’s new couch co-op format delivers that. We’re seeing immediate results in this new iteration of the program, which is delivering strong viewership and retention, allowing us to target these engaged viewers with integrated branded moments that build brand awareness and consideration for our media partners,” said John Norwood, Executive Vice President of Content at Enthusiast Gaming.
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