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Cleveland Cavaliers and Betway Announce Multi-Year Partnership

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Cleveland Cavaliers and Betway Announce Multi-Year Partnership

 

The Cleveland Cavaliers and Betway, a leading global sports betting and online gaming company, announced a new multi-year partnership.

The partnership includes an integrated marketing campaign to promote Betway through broadcast-visible signage and commercial reads, as well as a presence on team digital and social channels and other marketing assets. While sports betting is not yet legal in the state of Ohio, the partnership introduces a free-to-play game called “Betway Big Pick,” where fans can compete each week during the season to win cash prizes.

“We are thrilled to welcome Betway to the Cavaliers family,” said Shelly Cayette, Cleveland Cavaliers senior vice president, global partnerships. “Sports gaming is an exciting and rapidly growing industry and we are excited to bring ‘Betway Big Pick’ to our fans. We’re proud to partner with one of the preeminent platforms in this space, Betway, and help bolster their presence and connectivity throughout the Cleveland market and across our global fanbase.”

“We are honored to enter into a partnership deal with the Cleveland Cavaliers,” said Betway CEO Anthony Werkman. “The Cavs have proved to be one of the most consistent and exciting teams in the NBA in recent years and we’re looking forward to seeing the Betway brand associated with them.”

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As an official partner of the Cavaliers, beginning at the 2021-22 season, the Betway wordmark logo will be displayed on the court along what is known as the “apron,” the out-of-bounds space between the baseline and the team bench. This will be in addition to the current rotation of Betway branding that is already featured on the broadcast-visible LED signage courtside this season. Betway will also be the presenting partner of CavsHQ next season, the team’s magazine style TV show on Fox Sports Ohio, and will be featured across all Cavs social and digital platforms and channels, including the official Cavs App championed by Westfield.

Adding a very special and meaningful exclamation to the new relationship, Betway will also be a supporting partner of the Cleveland Wheelchair Cavaliers. Betway has a tradition of supporting people with disabilities worldwide.

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TaDa Gaming Partners with Cactus Gaming

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TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership signing with Brazilian operator, Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region.

The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.

With over 150 certified, licenced, and localized releases available in up to 20 languages and with over 100 payment options, TaDa’s renowned Fishing-Shooting arcade games, Plinko, Crash, Bingo, and Table slots are already highly popular across LatAm, driving new player sign up and enhanced retention.

The recently released TriLuck series of 3 Coin Treasures, 3 Lucky Piggy, and 3 Pot Dragons are currently TaDa’s top played games across Argentina, Brazil, and Chile. Each slot delivers three separate features interacting together to deliver accumulative wins, plus the chance to unlock all three features in a single spin for significant win potential.

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Brazilian operator Cactus Gaming adheres to the same standard of regulation as that embraced by TaDa Gaming. Recently obtaining certification from Gaming Laboratories International (GLI) has enabled Cactus Gaming to double down on its commitment to raising national standards for iGaming in a newly regulated market and ratifying the company’s commitment to serve its customers better.

Ray Lee, Director of Business Development at TaDa Gaming, said: “Brazil is an important market for us and one in which we are actively building our reputation. Working with a national operator of Cactus’s calibre is part of our commitment to ensuring our localisation is second to none; so that players enjoy a premium experience with every TaDa release. We look forward to bringing a new energy for iGaming to players in Brazil and across the region overall.”

Felipe Vieira, CEO of Cactus Gaming, said: “We are committed to being the No. 1 destination for quality gaming across Brazil. Our determination to provide this superior offering means partnerships with innovative and regulated content providers are key. We are delighted to have TaDa’s immersive releases available through our platform, giving our operators and players enhanced choice and entertainment.”

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Enthusiast Gaming Teams Up with Frigo Cheese Heads

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Enthusiast Gaming Holdings announced that it has teamed up with Frigo Cheese Heads, the string cheese brand owned by Saputo for sponsored activations including a media sponsorship of NFL Tuesday Night Gaming’s (NFL TNG) Season 3 debut episode.

Frigo Cheese Heads sponsored the ‘Chomp or Peel’ segment of the debut episode of the popular gaming series in which talent was put on teams based on whether they “Chomp” or “Peel” their string cheese. Frigo Cheese Heads also sponsored two pieces of shoulder content, featuring Super Bowl champion T.J Ward and YouTube gaming sensation Matthew ‘MMG’ Meagher in which they discussed football and their Top 10 Team Power Rankings.

“We’re excited to partner with Enthusiast Gaming as a segment sponsor of the debut of its third season of NFL Tuesday Night Gaming. Cheese Heads is a brand that strongly supports young people expressing themselves creatively – whether that’s in the way they make a trick play while gaming or how they choose to eat their string cheese,” said Jenny Englert, marketing director at Saputo USA.

This premiere episode surpassed 7.4M impressions in the first week and built upon the success of this summer’s NFL FLAG SPECIAL. Showcasing the increasing popularity of NFL Kickoff, the season debut increased 30% on its well-regarded off-season episodes and displayed the continued growth of NFL Tuesday Night Gaming.

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“Season 3 of NFL TNG is all about hosting gamers and NFL players who want to share in the experience of gaming together, and NFL TNG’s new couch co-op format delivers that. We’re seeing immediate results in this new iteration of the program, which is delivering strong viewership and retention, allowing us to target these engaged viewers with integrated branded moments that build brand awareness and consideration for our media partners,” said John Norwood, Executive Vice President of Content at Enthusiast Gaming.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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