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SPORTRADAR APPOINTS JEFFERY YABUKI AS CHAIRMAN OF GLOBAL BOARD
Sportradar, the leading global provider of sports betting and sports entertainment products and services, today announced that Jeffery Yabuki has been appointed as Chairman of the Sportradar Holding AG (“Global”) Board of Directors, effective immediately.
Following Sportradar’s recent global reorganization, where the company shifted towards a more regionalized approach, Yabuki’s addition to the Global Board of Directors reaffirms Sportradar’s position as a leading global multi-vertical, data & technology company. Yabuki joins Carsten Koerl (Global CEO), Canada Pension Plan Investment Board (CPPIB)’s Hafiz Lalani, Silicon Valley-based growth equity firm TCV’s John Doran, Chuck Robel, Marc Walder, Hervé Couturier and George Fleet on the Sportradar Group Board.
Yabuki most recently served as the Executive Chairman of Fiserv, Inc. (NASDAQ: FISV), a global leader in financial services and payments technology, enabling banking, commerce, and the safe and secure movement of money among financial institutions, businesses and consumers. Prior to serving as Executive Chairman, Yabuki was the Chief Executive Officer from 2005 through July 2020. During his tenure, Yabuki led the company through a significant transformation, nearly tripled its revenue and delivered a 969% total shareholder return.
“We are thrilled to welcome Jeff to the Sportradar team,” said Sportradar Group CEO Carsten Koerl. “His extraordinary leadership, strategic approach, and business acumen propelled Fiserv to become a global leader in financial services and payments technology. We look forward to having Jeff as Chairman of our Global Board of Directors as we continue to deliver unmatched experiences to our customers and partners and pursue transformative growth.”
“As the leading global provider of sports data intelligence, Sportradar has achieved remarkable growth and is well-positioned for the future in this evolving market,” said Yabuki. “I am honored to join the Global Board to partner with Carsten and the incredibly talented Sportradar leadership team to create differentiated value at the intersection of sports entertainment and technology leadership.”
Before joining Fiserv, Yabuki spent six years at H&R Block where he was the Chief Operating Officer and held various leadership roles at American Express for more than 10 years. Yabuki currently serves on the Board of Directors of Royal Bank of Canada (NYSE: RY) and Ixonia Bancshares, Inc.
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GLI® Promotes Andrea Bossard to Senior Director, Engineering
Gaming Laboratories International (GLI®) has promoted Andrea Bossard to Senior Director of Engineering. In her new role, she will focus on maximizing the customer experience and optimizing GLI’s delivery for many land-based suppliers, regulators, and operators globally.
She began her career at GLI in 2006 with a background in QA testing coupled with an education in mathematics and computer science. Throughout her 18+ year GLI career, she has held many lead and management roles, producing results and providing her with the experience to elevate to this position.
“Leaders like Andrea inspire us all to simultaneously drive a world-class experience for both GLI’s customers and employees. She promotes deep, meaningful connections in order to accomplish this, setting a standard for us all to follow,” said GLI Chief Delivery Officer Mackenzie Haugh.
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Scientific Games Announces New Player Acquisition Project with AppsFlyer
Scientific Games has partnered with marketing attribution and analytics platform AppsFlyer, on an innovative project supporting U.S. lotteries. The project will integrate data from all social media, search engines and other mobile and web apps to help optimize lottery digital ad campaigns and new player acquisition.
During the six-month project with Scientific Games offered through the SG Digital Academy, state lotteries will partner with AppsFlyer for audience activation and insights to measure their digital advertising with a complete view of consumer analytics across dozens of apps like Google, Facebook, Snapchat and Instagram.
AppsFlyer empowers brands to better measure and understand the business impact of their end-to-end marketing initiatives. Through privacy-first collaboration and analytics, AppsFlyer works with the world’s leading brands, including Walmart, HBO, Etsy and JPMorgan Chase & Co. to create exceptional customer journeys, preserve customer privacy and adapt their marketing campaigns through data-driven analytics and insights.
“Working alongside analytical, innovative partners like Scientific Games gets to the core of why we do what we do at AppsFlyer,” said Carolyn Bao, AppsFlyer VP of Marketing. “We’re thrilled to be partnering with the Scientific Games’ participating lottery customers to empower their growth and provide them with real-time marketing analytics and actionable insights. Their use of a wide range of AppsFlyer solutions will help optimize their player acquisition efforts and campaign performance across multiple channels.”
Merv Huber, Vice President of Digital Growth for Scientific Games, said, “In a competitive advertising environment, lotteries must make the most of their budgets and resources to grow responsibly and maximize revenue for their good cause programs. Understanding every aspect of the consumer journey is key to player acquisition. SG Digital Academy’s partnership with AppsFlyer will help participating lotteries make informed, data-driven decisions about their digital ad campaigns and ultimately grow their player base.”
The participating lotteries will have access to AppsFlyer’s platform and dashboards to identify the sources of new player acquisitions, measure campaign performance in real time and understand player behavior and engagement. The platform’s advanced measurement tools help lotteries to determine the best advertising strategy for their needs. They will also receive training and technical support, as well as access to Scientific Games’ world-leading analytics and insights services.
Fostering collaboration with industry experts, SG Digital Academy serves as a catalyst for transformative growth, facilitating the exchange of advanced insights and best practices to empower lotteries to navigate and thrive in an ever-evolving digital landscape.
Scientific Games’ award-winning Customer Relationship Management team manages CRM programs for 12 U.S. lotteries. The company is a trusted partner to 150 lotteries in 50 countries around the globe, providing games, technologies, analytics and services that responsibly drive maximum returns to their beneficiary programs.
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Playtech Live and Sony Pictures Television extend agreement for Who Wants to be a Millionaire? until 2028
Playtech, has announced a two-year extension to its exclusive agreement with Sony Pictures Television to produce Live experiences based on the iconic TV quiz show, Who Wants To Be A Millionaire? expanding across North America.
Who Wants to Be a Millionaire? stands as a globally renowned television game show that has captivated audiences since its inception. The Playtech Live games include many of the classic Who Wants To Be A Millionaire? TV show features such as: 50/50, Ask the Audience and Ask the Host, which gives the player the chance to have incorrect answers removed based on the level of question they have reached.
Playtech previously announced a strategic five-year partnership with Sony Pictures Television to work together to bring three games of the much-loved Who Wants To Be A Millionaire? brand into the Playtech Live digital entertainment portfolio. Following the success of Live Roulette and Live Trivia, Playtech has recently introduced an exciting addition to their line-up: Video Poker Live, inspired by the popular TV show Who Wants To Be A Millionaire? Playtech will be developing more dedicated Millionaire branded games, network wide.
This collaboration will extend to more territories, including the U.S, Mexico, and Canada, as Playtech continues to demonstrate their commitment to capitalising on the growing potential of the North American gaming market whilst recognising the significant player base in these regions. Furthermore, this aligns seamlessly with Playtech’s overarching strategy of partnering with popular brands to deliver an unparalleled gaming experience to players.
Sasha Uman, Chief Commercial Officer at Playtech Live comments: “Collaborating with Sony Pictures Television has been a tremendous opportunity for us. It showcases our commitment to securing top iconic brands in the game show and entertainment industry, and our dedication to offering high-quality and innovative gaming options to the audience. It has allowed us to bring a diverse range of interactive games including Live Roulette, Live Trivia, and the latest addition, Video Poker Live inspired by the beloved Who Wants To Be A Millionaire? Brand. Who Wants To Be A Millionaire? has been a global favourite for many years, and we are thrilled to be able to bring the excitement of this iconic game show to players worldwide, especially to our North American audience.”
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