Company Showcases that Localized Games Resonate with Players
IWG, the leading supplier of digital e-Instant games, is now live in New Hampshire on the New Hampshire Lottery’s NeoPollard-provided iLottery platform. The first game to launch is New Hampshire Cash Expander, a localized title that tailors the Company’s popular Cash Expander mechanic specifically for New Hampshire players.
New Hampshire Cash Expander is built on IWG’s core ”match three cluster” mechanic, which awards prizes when three of the same blocks are clustered together. Clustered blocks burst and additional blocks fall to fill the board, potentially creating additional wins. Players who reveal three gold, silver or bronze New Hampshire state symbols will activate the applicable expanding bonus game for an exciting, guaranteed win.
New Hampshire Cash Expander is designed specifically for the New Hampshire Lottery’s player base in the Granite State. This custom title has been built in collaboration with the New Hampshire Lottery and will allow it to offer a game that will resonate with its local audience.
The launch marks the third instance of a localized variation of this digital e-Instant game appearing in the US iLottery market, following previous personalized versions in Michigan and Pennsylvania. IWG’s localized releases have proven hugely successful, with players appreciating the content that has been personalized for their own respective markets.
In addition to Cash Expander, the New Hampshire Lottery is planning to offer a full set of games from IWG. The New Hampshire Lottery selected IWG as a partner to enhance and expand NH iLottery following a competitive RFP process that awarded the company as a certified e-Instant game supplier.
IWG’s games will be a key factor in driving further revenues for education in New Hampshire, as New Hampshire iLottery has continued to demonstrate considerable growth. New Hampshire iLottery sales are currently up by more than 130-percent year-over-year. As NH iLottery approaches its second anniversary, more than 73,000 players have registered for iLottery accounts.
Rhydian Fisher, IWG CEO, said: “It’s so important that we work closely with the New Hampshire Lottery to optimize the games for its market, and New Hampshire Cash Expander is a perfect example of that. The New Hampshire Lottery did a tremendous job of allowing us to leverage the game’s previous success, while making it its own and customized for its players.”
Charlie McIntyre, Executive Director, New Hampshire Lottery, said: “One of the many qualities that IWG brings to the table is offering custom content specifically for lotteries. New Hampshire Cash Expander is our first localized game for players here in the Granite State, and we know it will be hugely popular. We’re excited to be launching additional content from IWG for years to come.”