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New Hampshire Lottery Launches IWG Digital e-Instant Games
Company Showcases that Localized Games Resonate with Players
IWG, the leading supplier of digital e-Instant games, is now live in New Hampshire on the New Hampshire Lottery’s NeoPollard-provided iLottery platform. The first game to launch is New Hampshire Cash Expander, a localized title that tailors the Company’s popular Cash Expander mechanic specifically for New Hampshire players.
New Hampshire Cash Expander is built on IWG’s core ”match three cluster” mechanic, which awards prizes when three of the same blocks are clustered together. Clustered blocks burst and additional blocks fall to fill the board, potentially creating additional wins. Players who reveal three gold, silver or bronze New Hampshire state symbols will activate the applicable expanding bonus game for an exciting, guaranteed win.
New Hampshire Cash Expander is designed specifically for the New Hampshire Lottery’s player base in the Granite State. This custom title has been built in collaboration with the New Hampshire Lottery and will allow it to offer a game that will resonate with its local audience.
The launch marks the third instance of a localized variation of this digital e-Instant game appearing in the US iLottery market, following previous personalized versions in Michigan and Pennsylvania. IWG’s localized releases have proven hugely successful, with players appreciating the content that has been personalized for their own respective markets.
In addition to Cash Expander, the New Hampshire Lottery is planning to offer a full set of games from IWG. The New Hampshire Lottery selected IWG as a partner to enhance and expand NH iLottery following a competitive RFP process that awarded the company as a certified e-Instant game supplier.
IWG’s games will be a key factor in driving further revenues for education in New Hampshire, as New Hampshire iLottery has continued to demonstrate considerable growth. New Hampshire iLottery sales are currently up by more than 130-percent year-over-year. As NH iLottery approaches its second anniversary, more than 73,000 players have registered for iLottery accounts.
Rhydian Fisher, IWG CEO, said: “It’s so important that we work closely with the New Hampshire Lottery to optimize the games for its market, and New Hampshire Cash Expander is a perfect example of that. The New Hampshire Lottery did a tremendous job of allowing us to leverage the game’s previous success, while making it its own and customized for its players.”
Charlie McIntyre, Executive Director, New Hampshire Lottery, said: “One of the many qualities that IWG brings to the table is offering custom content specifically for lotteries. New Hampshire Cash Expander is our first localized game for players here in the Granite State, and we know it will be hugely popular. We’re excited to be launching additional content from IWG for years to come.”
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MixRift launches exciting free Mixed Reality ‘arcade shooter’ game: Crit Attack
MixRift, a mixed reality (MR) gaming start-up today announces the launch of its third title, Crit Attack: a new MR arcade wave shooter game, developed to satisfy the need of three generations of gamers for immersive and engaging MR experiences.
Just in time for the holiday season, the game is easy and free to play, and is compatible with Meta Quest 3, 3S, Pro and 2. In-app purchases like upgrades and extra ‘lives’ are available to make the most out of the playing session, but players can also win these by playing the game for longer. With Cyber Monday just behind us, you can leverage Meta Quest’s deals and play Crit Attack with the family to defend your living room from a wave of monsters.
The combination of the game mechanic (arcade wave shooter), the graphics and the ease of picking it up make Crit Attack unique in the Meta Store, where the emphasis is on the more story driven, multiplayer, longer sessions. Powered by that growing market feedback for more ‘family-friendly’, less intense or graphic violence games, and a nostalgia for 80s and 90s games and entertainment brought to today, Crit Attack is a simple and casual game that anyone can intuitively understand how to use and play.
Bobby Voicu, MixRift’s CEO, commented: “By listening to our audience we noticed a nostalgia trend, driven by TV series like “Strange Things” or games like “Stardew Valley” and “Minecraft” with pixelated graphics. This enables the entire family to enjoy our games – the generation that first played games in arcades, the generation that played the early consoles and, finally, Gen Z and Alpha that can use their MR devices for a competitive and fun game.
The launch of Crit Attack underscores our vision to drive mass MR adoption and make gaming accessible to everyone by developing games that are easy for anyone to play, and deeply immersive. It’s the perfect gift for the whole family to enjoy – what better way to spend Christmas than uniting to fight a wave of monsters?”.
Key features that differentiate it from existing MR experiences:
‘Friendlier’ look and feel: The only MR game where arcade wave shooters are combined with the kind of graphics offered, for the entire family to play. The monsters are cute and annoying rather than scary, appearing in waves – making it a very fun experience for everyone.
Accessible, simple and easy user experience: Easy to pick up and play – simply pick up a controller and point the in-game guns at the monsters that come and try to invade your living room; even the “Play” button is a button you can shoot. Though simple to understand, the game can be a truly tactical experience.
“One more time” experience: The wave arcade shooter mechanic makes it the ideal game for short gaming sessions that players want to experience “one more time” according to user feedback, as with each time they understand what to do to get more monster waves destroyed.
Low time commitment required to play – a more casual experience, where you can play for a half an hour or less session.
Hall of Fame leaderboard: Global leaderboard to track performance against the best players in the world, and be part of a vibrant gaming community.
MixRift’s unique approach is centred on game mechanics, developing and releasing games that resonate with audiences, quickly rather than investing years in a single title.
Voicu added: “While the demand for MR experiences continues to grow, largely driven by tech giants like Meta and Apple, there’s a clear lack of high-quality MR games out there. We’re in the perfect position to tackle this because our flexibility lets us dive into unique game mechanics built specifically for MR. We’re not just making games—we’re pushing boundaries to create new kinds of interactive experiences, changing the way we engage with this technology in our daily lives.”
MixRift has been at the forefront of the MR/XR revolution since its inception, pushing the boundaries of seamless integration between physical and digital realms to create ‘wow’ moments for gamers. In August, MixRift raised £1.6M, primarily directed towards accelerating its game development efforts. The company’s additional games Hell Horde (MR Survival) and Fractured (MR 3D puzzle) are available on Apple Vision Pro and the Meta Quest. MixRift has an ambitious roadmap ahead, including a new, exciting gaming title in Q1 2025.
Latest News
Spectrum Gaming Group Releases US Top 10 Trends to Watch for in 2025
As it has been doing since 2005, Spectrum Gaming Group released its annual list of the U.S. Top 10 Trends in Gaming – the most significant issues that regulators, operators, and suppliers need to consider as they make plans for the coming year. This list, in alphabetical order, represents the issues that will be most impactful to economics and public policy.
Digital Sweepstakes Gaming: Whether legal or illegal or somewhere in between, states and the mainstream gaming industry alike will continue to watch this upstart form of gaming closely to determine whether it is a threat or an opportunity … and potentially a catalyst for states to legalize traditional igaming.
Historical Horse Racing: Where casino slot machines are not permitted, both states and pari-mutuel and gaming industries will continue to advocate for the legalization or expansion of historical horse racing. Kentucky, New Hampshire, Virginia, and Wyoming have demonstrated the potential of HHR machines, which have greatly narrowed the performance gap between them and slots.
iGaming: There appears to be little movement for igaming to be approved in new jurisdictions for 2025. Meanwhile, there are emerging indications that the continuing growth of igaming revenues in some of the seven current states may be slightly impacting retail gaming revenues, as seen in flattening year-over-year growth. In New Jersey, igaming revenues in October surpassed retail casino revenues – and the gap is narrowing in other igaming states. This deserves careful analysis in 2025.
Merging of Verticals: Operators are employing a single, cross-platform strategy as they seek new ways to leverage technology while gaining greater access to player databases. Examples include the acquisition of Jackpocket by DraftKings, the acquisition of NeoGames by Aristocrat, and distributed gaming operator Accel Entertainment moving into casino operations, which followed moves by casino operators Boyd and Penn Entertainment into route operations. More such acquisitions across verticals can be expected in 2025.
New York City: After delaying the process this year, New York State intends to award up to three full-scale casino licensees for the New York City metro area. A key decision will be whether the state essentially converts current racetrack gaming operations Empire City and Resorts World NYC into full casinos while also selecting a third winner, or awards the three licenses to other applicants.
Policy: Emerging generations of elected and appointed officials are modifying and establishing gaming policies that are increasingly at odds with past practices. A vivid example of this can be found in states that are considering authorizing new forms of gaming (as identified in this list) without regard to maintaining standards of licensure or focusing on the integrity of licensees. This trend raises the risk of reducing public confidence in gaming.
Responsible Gaming: Operators and regulators alike are trying to determine how best to prevent problems and get ahead of negative trends in a player’s gambling activities. However, this will require data sharing and new legislation and regulations. 2025 is likely to see this issue and how far to go with it as a topic that jurisdictions will grapple with, especially those that typically lead in player protections and health.
“Skill” Machines: Various states face an increase in machines that are referred to as “skill” machines, while the regulated gaming industry views them as a form of unauthorized, unregulated gambling. While the issue is being debated, the number of locations – as well as the number of machines – continues to increase. Proponents of these games are endeavoring to seek licensure and to be taxed, while opponents say they cannibalize existing forms of legal gaming, and do not meet the requisite standards for licensure.
Sports Betting: Having expanded wider and faster than any other form of legal gambling in this country’s history, sports betting operators will continue to look for new products, bet types, and promotions while also keeping an eye on potential state gaming-tax hikes as states’ federal pandemic aid runs out.
Texas: As the Texas biennial legislative session resumes in January, there will be the usual hope for enabling casino legislation, led by Las Vegas Sands – as well as a push for sports betting in this state highly prized by the gaming industry. But it appears to be another uphill battle for proponents, and the legalization push may have strengthened efforts by opponents.
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TaDa Gaming Partners with Cactus Gaming
TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership signing with Brazilian operator, Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region.
The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.
With over 150 certified, licenced, and localized releases available in up to 20 languages and with over 100 payment options, TaDa’s renowned Fishing-Shooting arcade games, Plinko, Crash, Bingo, and Table slots are already highly popular across LatAm, driving new player sign up and enhanced retention.
The recently released TriLuck series of 3 Coin Treasures, 3 Lucky Piggy, and 3 Pot Dragons are currently TaDa’s top played games across Argentina, Brazil, and Chile. Each slot delivers three separate features interacting together to deliver accumulative wins, plus the chance to unlock all three features in a single spin for significant win potential.
Brazilian operator Cactus Gaming adheres to the same standard of regulation as that embraced by TaDa Gaming. Recently obtaining certification from Gaming Laboratories International (GLI) has enabled Cactus Gaming to double down on its commitment to raising national standards for iGaming in a newly regulated market and ratifying the company’s commitment to serve its customers better.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Brazil is an important market for us and one in which we are actively building our reputation. Working with a national operator of Cactus’s calibre is part of our commitment to ensuring our localisation is second to none; so that players enjoy a premium experience with every TaDa release. We look forward to bringing a new energy for iGaming to players in Brazil and across the region overall.”
Felipe Vieira, CEO of Cactus Gaming, said: “We are committed to being the No. 1 destination for quality gaming across Brazil. Our determination to provide this superior offering means partnerships with innovative and regulated content providers are key. We are delighted to have TaDa’s immersive releases available through our platform, giving our operators and players enhanced choice and entertainment.”
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