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Michigan’s Little River Casino Resort Partners With Rush Street Interactive
Little River Casino Resort’s Retail Sportsbook Ready to Launch & BetRivers.com Online Sportsbook & Casino Coming Soon
Rush Street Interactive (RSI), one of the leading sportsbook and online gaming suppliers and operators in the U.S., announced a partnership with the Little River Casino Resort to be the service provider for its in-casino retail sportsbook. The partnership with the Little River Band of Ottawa Indians also provides RSI with access to the online market in Michigan, with plans to launch a co-branded online sports betting and online casino statewide as soon as Michigan regulations allow. While Little River Casino Resort plans to open its new retail sportsbook early third quarter, online wagering in Michigan will launch later, on a schedule determined by regulators. However, Michigan residents can sign-up now to be notified immediately when online wagering begins by visiting https://mi.betrivers.com/.
“The successful track record of Rush Street Interactive as a provider of in-casino sportsbooks in Pennsylvania, New York and Illinois, was very significant to us when we chose them as our partner,” said Andrew Gentile, General Manager of Little River Casino Resort. “Rush Street’s ability to provide a road map of how they’ve enabled other land-based casinos to operate market-leading sportsbooks kept us from having to reinvent the wheel.”
“The Little River Band of Ottawa Indians has built an outstanding reputation and we are thrilled they have chosen RSI to be a part of that tradition,” said Richard Schwartz, President of Rush Street Interactive. “Being only a lakeshore away in Chicago, the Rush Street Interactive team views this partnership as an opportunity to help bring a property-wide lift to Little Rivers Casino Resort—from slots to tables to restaurants—thanks to the tremendous and growing popularity of sports wagering.
ABOUT RUSH STREET INTERACTIVE
Founded in 2012, Chicago-based Rush Street Interactive (RSI) launched its first betting site, PlaySugarHouse.com, in New Jersey in September 2016. The company subsequently made history by becoming the first operator in the United States to offer a fully integrated online sportsbook and casino. In addition, RSI was the first company to launch legal online sportsbooks in Pennsylvania (PlaySugarHouse.com & BetRivers.com) as well as Colorado, Indiana and Illinois (BetRivers.com) along with being the first to open a legal sportsbook in the state of New York (@ Rivers Casino in Schenectady) and, most recently, in Illinois (@ Rivers Casino in Des Plaines). RSI also operates in-casino sportsbooks at Rivers Casinos in Pittsburgh & Philadelphia and at the historic French Lick Resort in Indiana. BetRivers.com is also the exclusive official sportsbook partner for the Philadelphia Flyers & Wells Fargo Center. RSI was the first US-based gaming operator to launch a legal and regulated online sportsbook in Latin America (Rushbet.co in Colombia). Rush Street Interactive is also the developer and operator of a leading social gaming platform currently deployed at the group’s affiliated land-based casinos and selected third party partners. Rush Street Interactive was named “Mobile Operator of the Year” in North America at the EGR North America Awards 2019 and “American Operator of the Year” & “Casino Operator of the Year” at the American Gambling Awards in 2019. For more information, visit rushstreetinteractive.com.
ABOUT LITTLE RIVER CASINO RESORT
The Little River Band of Ottawa Indians opened Little River Casino in 1999 as a standalone casino until the completion of their resort in 2001. When Little River Casino opened they had 600 slot machines and one dining option. Today, Little River Casino Resort features 292 luxurious hotel rooms, a 95 space RV park, two indoor pools, one outdoor pool, an indoor winter garden, a courtyard with three fire pits, a gift shop boutique, a spa & salon, three restaurants, three bars, a 1600 seat event center, 4 conference rooms, an off-site gas station/c-store, an off-site golf course, roughly 1,350 slot machines, 26 table games featuring various card games, craps and interactive stadium roulette. Little River Casino Resort is conveniently located at the corner of M-22 and US-31 in Manistee, MI.
SOURCE Rush Street Interactive
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TaDa Gaming Partners with Cactus Gaming
TaDa Gaming has further strengthened its position in the rapidly growing Latin American market through latest partnership signing with Brazilian operator, Cactus Gaming. This deal gives more players greater access to the TaDa portfolio of games and newly launched engagement tools across the region.
The partnership follows on from a slew of new signings for both companies and will enable the integration of the TaDa portfolio into Cactus Gaming’s platform through a single API.
With over 150 certified, licenced, and localized releases available in up to 20 languages and with over 100 payment options, TaDa’s renowned Fishing-Shooting arcade games, Plinko, Crash, Bingo, and Table slots are already highly popular across LatAm, driving new player sign up and enhanced retention.
The recently released TriLuck series of 3 Coin Treasures, 3 Lucky Piggy, and 3 Pot Dragons are currently TaDa’s top played games across Argentina, Brazil, and Chile. Each slot delivers three separate features interacting together to deliver accumulative wins, plus the chance to unlock all three features in a single spin for significant win potential.
Brazilian operator Cactus Gaming adheres to the same standard of regulation as that embraced by TaDa Gaming. Recently obtaining certification from Gaming Laboratories International (GLI) has enabled Cactus Gaming to double down on its commitment to raising national standards for iGaming in a newly regulated market and ratifying the company’s commitment to serve its customers better.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Brazil is an important market for us and one in which we are actively building our reputation. Working with a national operator of Cactus’s calibre is part of our commitment to ensuring our localisation is second to none; so that players enjoy a premium experience with every TaDa release. We look forward to bringing a new energy for iGaming to players in Brazil and across the region overall.”
Felipe Vieira, CEO of Cactus Gaming, said: “We are committed to being the No. 1 destination for quality gaming across Brazil. Our determination to provide this superior offering means partnerships with innovative and regulated content providers are key. We are delighted to have TaDa’s immersive releases available through our platform, giving our operators and players enhanced choice and entertainment.”
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Enthusiast Gaming Teams Up with Frigo Cheese Heads
Enthusiast Gaming Holdings announced that it has teamed up with Frigo Cheese Heads, the string cheese brand owned by Saputo for sponsored activations including a media sponsorship of NFL Tuesday Night Gaming’s (NFL TNG) Season 3 debut episode.
Frigo Cheese Heads sponsored the ‘Chomp or Peel’ segment of the debut episode of the popular gaming series in which talent was put on teams based on whether they “Chomp” or “Peel” their string cheese. Frigo Cheese Heads also sponsored two pieces of shoulder content, featuring Super Bowl champion T.J Ward and YouTube gaming sensation Matthew ‘MMG’ Meagher in which they discussed football and their Top 10 Team Power Rankings.
“We’re excited to partner with Enthusiast Gaming as a segment sponsor of the debut of its third season of NFL Tuesday Night Gaming. Cheese Heads is a brand that strongly supports young people expressing themselves creatively – whether that’s in the way they make a trick play while gaming or how they choose to eat their string cheese,” said Jenny Englert, marketing director at Saputo USA.
This premiere episode surpassed 7.4M impressions in the first week and built upon the success of this summer’s NFL FLAG SPECIAL. Showcasing the increasing popularity of NFL Kickoff, the season debut increased 30% on its well-regarded off-season episodes and displayed the continued growth of NFL Tuesday Night Gaming.
“Season 3 of NFL TNG is all about hosting gamers and NFL players who want to share in the experience of gaming together, and NFL TNG’s new couch co-op format delivers that. We’re seeing immediate results in this new iteration of the program, which is delivering strong viewership and retention, allowing us to target these engaged viewers with integrated branded moments that build brand awareness and consideration for our media partners,” said John Norwood, Executive Vice President of Content at Enthusiast Gaming.
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