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BlueRibbon Software Enters Latin American Online Market with New Codere Partnership

B2B marketing platform provider BlueRibbon Software is set to enter the Latin American market after signing a partnership deal with Codere, one of the largest online operators in Spain and Mexico.
The agreement with BlueRibbon will see Codere implement the cutting-edge jackpot-based solution across all of the group’s online assets in both countries, further empowering Codere to solidify its competitive advantage in the region by offering a bespoke online playing experience.
BlueRibbon has recently signed several similar deals with other European-based operators and penetrating the Latin American market is aligned with the company’s strategic plan to expand into additional regulated countries.
“As we have seen in the European markets, players are looking for innovation and offering the same experience as the competition isn’t going to cut it when it comes to building brand loyalty. By partnering with us, Codere is confirming that the same is true for their players,” says Amir Askarov, Co-founder and CEO of BlueRibbon.
“Codere is one of the most respected and well-known brands in Latin America, and we are excited to enter this new market with such a strong partner. We know that smaller, more winnable jackpots not only hold players’ attention but also give operators the control to market promotions to specific segments, helping them hit company goals. I am confident that BlueRibbon’s solution will support Codere’s plan to create an exciting online environment that attracts and engages players throughout their lifecycle,” Askarov added.
Erez Leket, Product Department Manager at Codere, said: “Blue Ribbon has set a new standard when it comes to player engagement and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”
Latest News
CANJ Launches âCasinos United Against Hungerâ Campaign

In an effort to address food insecurity in New Jersey, the Casino Association of New Jersey (CANJ) has launched the Casinos United Against Hunger campaign in partnership with the Community FoodBank of New Jersey (CFBNJ). Atlantic City casinos collectively are donating more than $170,000 to support CFBNJâs mission.
âEnding hunger will take all of us stepping up to do more for our neighbors. Atlantic City casinos are coming together to form Casinos United Against Hunger, a new campaign dedicated to strengthening our efforts to combat food insecurity in New Jersey. By supporting important organizations like the Community FoodBank of New Jersey, we will help address hunger by providing meals to families throughout the state,â said Mark Giannantonio, president of the Casino Association of New Jersey.
The donation was presented at CFBNJâs Night of 300,000 Meals on May 1, 2025, a culinary event that brings together local chefs, restaurants and community members to help provide 300,000 meals for neighbors in need. Chefs from Atlantic City casinos participated in the annual event.
âAtlantic County has some of the highest rates of food insecurity in the state. Weâre grateful to the Casino Association of New Jersey for helping to honor the FoodBankâs 50th anniversary with their generous support and for uniting the Atlantic City casino community to help address hunger. Through this partnership, we can provide more meals to local families in need and make a lasting impact in the area,â said Elizabeth McCarthy, president & CEO of the Community FoodBank of New Jersey.
In addition to the CFBNJâs 50th anniversary, the partnership between the CANJ and CFBNJ comes at an especially crucial time given the level of food insecurity in New Jersey. Nearly 1 million people in the state, including more than 260,000 children, are at risk of hunger. Atlantic County, home to Atlantic Cityâs casinos, has some of the highest rates of food insecurity in the state, with 12.2% of residents and 17.4% of children affected.
The casinos involved in the Casinos United Against Hunger initiative â Ballyâs Atlantic City Casino Resort, Borgata Hotel Casino & Spa, Caesars Entertainmentâs Atlantic City Resorts, Golden Nugget Atlantic City, Hard Rock Hotel & Casino Atlantic City, Ocean Casino Resort and Resorts Casino Hotel â are joining a long-standing tradition of support for CFBNJ. Many properties in Atlantic City are longtime supporters of CFBNJ, and this collective effort demonstrates their commitment to addressing this critical issue. Through this partnership, CFBNJ will be able to distribute more meals to families in need, especially in areas that are most impacted. The $170,000 donation is a total of all financial, grant and in-kind contributions from each Atlantic City casino to the CFBNJ this year.
Compliance Updates
MGCB cracks down on 13 illegal offshore gambling websites targeting state residents

Action aims to safeguard Michigan players from unregulated, high-risk gambling practices
The Michigan Gaming Control Board (MGCB) has taken swift and decisive action against 13 illegal offshore gambling websites, which were found to be unlawfully targeting Michigan residents. The websites in questionâCaptain Jack Casino, Casino Brango, Ducky Luck Casino, El Royale Casino, Jazz Casino, Jazz Sports Casino Racebook, Looselines, Planet 7 Casino, Red Dog Casino, Royal Oak Casino, Silver Oak Casino, Skybook, and Slots of Vegasâwere operating without proper state licenses, in clear violation of Michigan law.
The operators of these sites, based in jurisdictions including Curaçao, Costa Rica, and the Autonomous Island of Anjouan, have been issued cease-and-desist orders by the MGCB. The action comes as part of ongoing efforts to protect Michiganâs residents from unregulated gambling practices and ensure the integrity of the stateâs gaming industry.
Protecting Michigan Residents from Illegal Gambling Risks âThese illegal gambling websites put Michigan residents at significant personal and financial risk,â said Henry Williams, Executive Director of the Michigan Gaming Control Board. âOur priority is to maintain a secure and regulated gaming environment. These websites not only violate Michiganâs laws but also engage in deceptive practices that endanger consumers, including withholding winnings and imposing unfair wagering requirements.â
The websites, which allowed Michigan players to gamble using a variety of payment methodsâsuch as credit cards, PayPal, and cryptocurrenciesâengaged in dishonest practices, such as restricting withdrawals and demanding players meet high, often unreasonable, wagering thresholds before accessing their funds. This leaves users vulnerable to financial exploitation and undermines the fairness of the gambling experience.
In addition to financial risks, these offshore operators do not meet Michiganâs standards for responsible gaming, consumer protection, or data security, putting users at further risk of fraud and identity theft.
A Strong Message to Offshore Operators
The MGCBâs action serves as a firm warning to illegal offshore operators attempting to skirt Michiganâs legal framework. The cease-and-desist letters instruct the operators to cease all unlawful activities within 14 days of receipt. If the operators fail to comply, the MGCB will work with the Michigan Attorney Generalâs Office to pursue legal action against these entities.
How Michigan Residents Can Protect Themselves
The MGCB strongly encourages Michigan residents to be vigilant and only engage with online gambling sites that are authorized and licensed by the State of Michigan. To assist players in identifying legal operators, the MGCB provides a list of approved platforms on its official website at Michigan.gov/MGCB.
Residents who suspect illegal gambling activity or who encounter suspicious online platforms are urged to report it immediately. Tips can be submitted by calling the MGCB hotline at 1-888-314-2682 or by emailing [email protected].
Commitment to Ensuring a Safe Gaming Environment
The Michigan Gaming Control Board remains unwavering in its commitment to preserving the integrity of Michiganâs gaming market. The MGCB continues to monitor the online gaming landscape closely to ensure all operators comply with state regulations and uphold the highest standards of consumer protection, fairness, and security.
âThese relentless actions are part of our ongoing effort to provide a transparent and trustworthy gaming environment for all Michigan residents,â Williams added. âWe will continue to take necessary steps to protect players and maintain the integrity of Michiganâs regulated gaming industry.â
Gambling in any form is for entertainment purposes only. If you or someone you know may have a gambling problem, contact the National Problem Gambling Helpline at 1-800-GAMBLER, text 800GAM, or visit www.1800gamblerchat.org. Help is available 24/7 and is free and confidential.
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MixRift launches exciting free Mixed Reality âarcade shooterâ game: Crit Attack

MixRift, a mixed reality (MR) gaming start-up today announces the launch of its third title, Crit Attack: a new MR arcade wave shooter game, developed to satisfy the need of three generations of gamers for immersive and engaging MR experiences.
Just in time for the holiday season, the game is easy and free to play, and is compatible with Meta Quest 3, 3S, Pro and 2. In-app purchases like upgrades and extra âlivesâ are available to make the most out of the playing session, but players can also win these by playing the game for longer. With Cyber Monday just behind us, you can leverage Meta Questâs deals and play Crit Attack with the family to defend your living room from a wave of monsters.
The combination of the game mechanic (arcade wave shooter), the graphics and the ease of picking it up make Crit Attack unique in the Meta Store, where the emphasis is on the more story driven, multiplayer, longer sessions. Powered by that growing market feedback for more âfamily-friendlyâ, less intense or graphic violence games, and a nostalgia for 80s and 90s games and entertainment brought to today, Crit Attack is a simple and casual game that anyone can intuitively understand how to use and play.
Bobby Voicu, MixRiftâs CEO, commented: âBy listening to our audience we noticed a nostalgia trend, driven by TV series like âStrange Thingsâ or games like âStardew Valleyâ and âMinecraftâ with pixelated graphics. This enables the entire family to enjoy our games – the generation that first played games in arcades, the generation that played the early consoles and, finally, Gen Z and Alpha that can use their MR devices for a competitive and fun game.
The launch of Crit Attack underscores our vision to drive mass MR adoption and make gaming accessible to everyone by developing games that are easy for anyone to play, and deeply immersive. Itâs the perfect gift for the whole family to enjoy – what better way to spend Christmas than uniting to fight a wave of monsters?â.
Key features that differentiate it from existing MR experiences:
âFriendlierâ look and feel: The only MR game where arcade wave shooters are combined with the kind of graphics offered, for the entire family to play. The monsters are cute and annoying rather than scary, appearing in waves â making it a very fun experience for everyone.
Accessible, simple and easy user experience: Easy to pick up and play â simply pick up a controller and point the in-game guns at the monsters that come and try to invade your living room; even the âPlayâ button is a button you can shoot. Though simple to understand, the game can be a truly tactical experience.
âOne more timeâ experience: The wave arcade shooter mechanic makes it the ideal game for short gaming sessions that players want to experience âone more timeâ according to user feedback, as with each time they understand what to do to get more monster waves destroyed.
Low time commitment required to play â a more casual experience, where you can play for a half an hour or less session.
Hall of Fame leaderboard: Global leaderboard to track performance against the best players in the world, and be part of a vibrant gaming community.
MixRiftâs unique approach is centred on game mechanics, developing and releasing games that resonate with audiences, quickly rather than investing years in a single title.
Voicu added: âWhile the demand for MR experiences continues to grow, largely driven by tech giants like Meta and Apple, there’s a clear lack of high-quality MR games out there. We’re in the perfect position to tackle this because our flexibility lets us dive into unique game mechanics built specifically for MR. We’re not just making gamesâwe’re pushing boundaries to create new kinds of interactive experiences, changing the way we engage with this technology in our daily lives.â
MixRift has been at the forefront of the MR/XR revolution since its inception, pushing the boundaries of seamless integration between physical and digital realms to create âwowâ moments for gamers. In August, MixRift raised ÂŁ1.6M, primarily directed towards accelerating its game development efforts. The companyâs additional games Hell Horde (MR Survival) and Fractured (MR 3D puzzle) are available on Apple Vision Pro and the Meta Quest. MixRift has an ambitious roadmap ahead, including a new, exciting gaming title in Q1 2025.
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