The latest analysis by GameRefinery, A Liftoff Company, of the US, China, and Japan’s key mobile game markets, has just been released. GameRefinery analysts have...
Liftoff, the leading growth acceleration platform for the mobile industry, today released the industry’s most comprehensive survey of global app marketing professionals. Liftoff’s 2022 App...
Full-screen video ads that are 37 seconds long, combined with video end cards, are the top-performing mobile ad creative targeting hyper-casual mobile gamers. That’s one...
The report also shows a 10% spike in cost-per-install on iOS following Apple’s IDFA privacy regulations Liftoff, one of the world’s largest independent and privacy-friendly...