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iOS Users Spent $1 Billion in Social Casino Apps Amid COVID-19 Pandemic, Says New Report from Liftoff and GameRefinery

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iOS Users Spent $1 Billion in Social Casino Apps Amid COVID-19 Pandemic, Says New Report from Liftoff and GameRefinery

 

The report also shows a 10% spike in cost-per-install on iOS following Apple’s IDFA privacy regulations

Liftoff, one of the world’s largest independent and privacy-friendly platforms fueling the entire mobile app growth cycle across user acquisition, engagement, monetization, and analytics, along with GameRefinery, a mobile games insight and analytics platform, today released its mobile social casino apps report, revealing unique trends in the mobile market. The report reveals record spend in social casino during the height of the pandemic, as well as shifts in platform engagement following Apple’s privacy regulations and key insights into the value of global regions. 

This data draws on more than 83 billion ad impressions and 1.1 billion clicks across 12 million installs and 239 apps between August 1, 2020 and August 1, 2021, to find:

iOS users spent nearly $1 billion on casino apps during the peak of the pandemic

As the pandemic drove a decrease in foot traffic to in-person casinos, social casino titles hit the jackpot. Many consumers took to a new habit of online social casino games, which offer a gambling-like experience without the stakes. According to the report, iOS users in the U.S. spent a record $990 million in social casino apps during the height of the pandemic, Q3 2020 to Q2 2021. Even as vaccinations increased in the U.S. and real casinos in key states were already reopened, the success of social casino didn’t slow down. By Q2 2021, quarterly profits reached a new high of more than $260 million — a particular feat, as the category’s U.S. market share had dropped year-over-year, from 19.43% in Q3 2020 to 18.89% in Q2 2021.

Interestingly, social casino users are older than every other gaming genre — more than half are over 45. The user base is also split about 50/50 men and women, showing that the gaming category has broad appeal. 

“As we examine the effects the pandemic has had on gaming, it’s no surprise casino apps are soaring in popularity around the globe,” said Joel Julkunen, Head of Game Analytics of GameRefinery. “Since we are seeing more movement in this market, it’s vital for mobile marketers and developers in this vertical to use these insights to inform long-term strategies.” 

Apple kills the IDFA, leading Android to win this round of the “Platform Wars”

Amid Apple’s recent IDFA policy changes, the report sees Android edging out iOS as the leading platform for casino apps. As marketers adjusting to the post-IDFA landscape shifted their ad spend habits, cost-per-install (CPI) on iOS increased to 9.9% year-over-year, up to $11.09. Meanwhile, Android CPIs dropped 13.7% between August 2020 and August 2021, widening the affordability gap for Android — iOS install costs are now 122% higher than that of Android, compared to 2020’s 74%. 

The report also shows Android edging out the competition in return-on-ad-spend (ROAS). While iOS takes the early lead over Android, Android pulls ahead 1.9% by Day 30.

Regional: Bet Big, Win Big

While North America (NAR) shows great engagement, reaching those engaged users comes at a cost. At $10.37, CPIs are the highest of all global regions. Asia-Pacific (APAC), meanwhile, offers a CPI half that of NAR, at $5.68. The regions aren’t far off on 30-day ROAS, with NAR (26.47%) only slightly outperforming APAC (21.8%). Marketers looking for great value may want to consider expanding their sights to gamers in APAC, as the up-and-coming market shows great promise. 

For more details on Liftoff+Vungle and to download the full report, visit LINK

 

Methodology

The 2021 Social Casino Report draws from Liftoff+Vungle and GameRefinery’s internal data from August 1, 2020 and August 1, 2021 — which spans 83 billion ad impressions, 1.1 billion clicks across 239 different apps, 12 million installs and 39 million events to deliver ad performance insights to show how marketers can get the most out of their games.

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Xpoint Launches Groundbreaking New Product to Reduce Geolocation Costs for Operators

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Trust Mode feature reduces unnecessary location checks by over 20%

Xpoint, a leader in geolocation security solutions, has unveiled its proprietary Trust Mode feature, a patent-pending product that allows online gaming operators to realize previously unattainable efficiencies while remaining compliant with all state regulations and enhancing player satisfaction.

Trust Mode is a product feature that decreases geolocation checks while complying with state-mandated check frequencies by minimizing location checks when a player is connected to a residential or office WiFi, even if they are near the border. Results have shown that Trust Mode reduces geolocation service checks by over 20%, allowing Xpoint customers to realize significant cost savings compared to legacy industry technologies.

“Trust Mode is a clear example of how competition fosters innovation,” the Chief Executive Officer for Xpoint, Manu Gambhir, said. “There is no need to frequently re-check the location of a bettor connected to Wi-Fi at their home despite being located near a state border.

“As well as benefiting operators, end users also benefit from Trust Mode as their battery usage will decrease due to the operator’s ability to reduce the number of location checks for players without accuracy being sacrificed. This technology will serve as a game-changer for operators looking to get the most out of their geolocation service provider.”

Xpoint is licensed and authorized in 20 states and the District of Columbia across its current customer portfolio including names such as Bet365 and PrizePicks. Trust Mode delivers efficiencies to an industry that has remained largely static due to previously low levels of competition. Trust Mode saves iGaming operators money while enhancing user experience. Roll-out for the service is expected later this year.

The company’s flagship geolocation platform for iGaming, Xpoint Verify, is an advanced toolset for geo-compliance. The service is focused on being the most accurate, allowing players in permitted locations and denying all others including those attempting to spoof their location. Xpoint Verify detects and prevents fraud while providing valuable marketing insights to operator customers.

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SBC Summit North America: Stages, Sessions, and Speakers Highlights

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SBC Summit North America: Stages, Sessions, and Speakers Highlights

 

The 2024 SBC Summit North America is set to bring a diverse array of stages, sessions, and esteemed speakers, in an event that promises to deliver numerous opportunities for learning, networking, and collaboration. Let’s delve into the highlights from each day of this groundbreaking summit:

Day 1: The Prelude to Insight

As the curtains rise on the inaugural day of the summit, attendees are greeted with a plethora of engaging sessions spanning regulatory compliance, responsible gambling initiatives, and the latest technological innovations. The stage is set for dynamic discussions and thought-provoking insights as industry leaders converge to explore the intersection of regulation and commercial growth.

Day 2: Navigating the Regulatory Maze

Against the backdrop of New York’s iconic Tribeca 360, day two of the summit takes center stage with a focus on regulatory compliance and responsible gaming practices. Attendees can anticipate deep dives into the complexities of mergers and acquisitions, the role of AI and big data in betting, and the imperative of responsible gambling technology. With expert speakers offering guidance and expertise, participants are empowered to navigate the regulatory maze with confidence and clarity.

Day 3: Charting the Course for Growth

As the summit enters its penultimate day, the spotlight shines on strategies for sustainable growth and innovation in the gaming industry. From exploring the symbiotic relationship between responsible gambling initiatives and long-term profitability to harnessing the power of emerging technologies, attendees are treated to a wealth of insights designed to drive commercial success while upholding the highest standards of integrity and compliance.

Day 4: The Grand Finale

As the final day dawns, anticipation mounts for the grand finale of the SBC Summit North America. Attendees can look forward to a culmination of key insights, actionable strategies, and memorable moments as the industry’s brightest minds come together for one last day of inspiration and collaboration. From live editions of the Safe Bet Show to dedicated conference tracks covering sports betting, iGaming, and leadership, the summit concludes on a high note, leaving attendees energized and empowered to chart the course for the future of gaming.

In summary, the SBC Summit North America emerges as a transformative event, offering a platform for dialogue, innovation, and progress in the gaming industry. With stages brimming with thought-provoking sessions and speakers at the forefront of their fields, the summit sets the stage for a future defined by compliance, responsibility, and sustainable growth.

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Augustine Casino Ups Their Game with QCI Slots: A New Era of Data-Driven Gaming Innovation Begins

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Augustine Casino, a prominent name in the Coachella Valley gaming scene, is taking its commitment to guest satisfaction to new heights with the adoption of QCI Slots, the latest innovation from Quick Custom Intelligence (QCI). Building on the success of its partnership with QCI Host, Augustine Casino is poised to revolutionize the gaming experience for its patrons.

Elizabeth Wilberts, Assistant General Manager of Augustine Casino, said: “We are thrilled to expand our collaboration with QCI by incorporating their cutting-edge Slots solution. The reporting functionality, recommendation engine, Artificial Intelligence, and advanced heat mapping capabilities of QCI Slots will empower us to deliver unparalleled personalized experiences to our guests.”

This strategic move follows Augustine Casino’s successful implementation of the QCI Platform, including the QCI Host solution, which has already enhanced the casino’s ability to connect with its clientele on a deeper level. Now, with the addition of QCI Slots, Augustine Casino is poised to set new standards for excellence in the industry.

“We are proud to deepen our partnership with Augustine Casino and support their mission to provide exceptional service and value to their guests. The decision to integrate QCI Slots underscores Augustine Casino’s commitment to leveraging innovative technology to elevate the gaming experience,” Andrew Cardno, Chief Technology Officer of QCI, said.

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