The St. Louis Cardinals and bet365 announced that they have entered into a multi-year marketing partnership that makes the leading sports betting brand the first-ever Official Mobile Sports Betting Partner of the St. Louis Cardinals.

The new sponsorship agreement includes advertising rights on the Cardinals radio broadcasts, Cardinals Insider TV show, cardinals.com, and signage at the ballpark that will be visible on television broadcasts, along with the use of the team logo and sponsorship of the team’s starting lineups at Busch Stadium.

As part of the new agreement, bet365 will also receive naming rights to the all-inclusive bet365 Bridge located on the second level in right-centerfield. The ticketed, outdoor seating deck includes reserved seats and an all-inclusive menu featuring ballpark fare, plus complimentary Budweiser, Bud Light and Coca-Cola products. Tickets to the bet365 Bridge for the upcoming season are on-sale now at cardinals.com/allinclusive.

“bet365 is proud to announce our partnership with the St. Louis Cardinals, one of the most storied franchises in Major League Baseball. We are excited to bring a world class mobile sports betting experience to the Show-Me-State,” a bet365 spokesperson said.

“We are thrilled to welcome bet365 as the club’s official mobile sports betting partner. This partnership adds a new and exciting element to the fan experience which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball,” Bill DeWitt III, President of the St. Louis Cardinals, said.

UFC, the world’s premier mixed martial arts organization, and international iGaming brand Parimatch announced a new marketing partnership that establishes Parimatch as UFC’s Official Sportsbook and Betting Partner in Asia.

Parimatch will strategically activate its brand within a selection of UFC events, leveraging UFC’s wide-reaching promotional assets. Highlighted integrations include Parimatch branding in the world-famous Octagon and collaborations with UFC to creatively engage fans through original content that will be distributed via UFC’s popular digital and social channels in Asia that reach more than 17.5 million users.

“Parimatch has been a trusted partner and we are thrilled to extend this collaboration to Asia. Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region,” said Kevin Chang, Senior Vice President and Head of Asia for UFC.

“Today we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. We’re excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us,” said Parimatch owner Sergei Portnov.

This new agreement builds upon an earlier relationship between UFC and Parimatch in which Parimatch served as UFC’s Official Sportsbook Partner across several regions worldwide.

Sports AI and technology leader Stats Perform and the Confederation of North, Central America and Caribbean Association Football (Concacaf) announced a multi-year partnership covering official data and betting-related live streaming video rights, with exclusivity for the Confederation’s premier men’s and women’s national team and club competitions, including the Concacaf Gold Cup, Concacaf Nations League (within select territories), and the Concacaf Champions Cup. This timely partnership – which also includes a range of Opta- and AI powered services to help Concacaf grow audiences and revenues – resonates with the growing enthusiasm for and expansion of the sport throughout the region and globally.

Under the agreement, Stats Perform has exclusive official rights to collect in-venue data for provision to the media markets across Concacaf competitions, in addition to the betting-related data rights and comprehensive package of live audiovisual streams. In the US, distribution to licensed global sportsbooks and betting partners will be managed by Stats Perform’s reseller, SportsContentCo.

Sportsbooks offering Concacaf betting-related streaming will be able to leverage Stats Perform’s cutting-edge AI to deliver a layer of augmented betting experiences within the game video to their users. These include advanced features to make the watching and betting experience more informative and interactive, such as the award-winning AI-powered Instant Highlights and Opta Interactive Stats Overlays.

Stats Perform’s Opta and OptaAI teams will also be providing Concacaf with official data feeds, editorial services and the new Opta Live match analysis tool, part of OptaAI Studio, to power even more captivating storytelling across official Concacaf sites and media channels.

Concacaf will also be among the first organisations to adopt Stats Perform’s AI-powered automated Opta Stories, Opta Stream and Opta Points tools to expand their sponsorable inventory, demonstrating its dedication to delivering innovative and high-quality, data-driven solutions that elevate the experience for fans and partners alike.

Philippe Moggio, General Secretary of Concacaf, said: “We are excited to partner with Stats Perform, a highly trusted global leader in sports AI and technology. Their expertise and powerful tools will support our effort to elevate the game and engage fans, sponsors, and media partners in new and innovative ways.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “We are delighted to add Concacaf’s high quality competitions to our Bet LiveStreams and official data packages, and to support the federation’s audience and revenue growth with our AI and Opta content services during a really exciting period for men’s and women’s soccer in the region.”