Betsperts, the leading crowdsourced sports betting social media platform, announced the acquisition of Fantasy Life App, a platform dedicated to providing the fastest breaking news, updates and advice to give bettors and fantasy players a competitive edge, in an all stock transaction. The new entity will be renamed Betsperts Media and Technology Group, Inc. and form the largest social media platform dedicated to sports betting and fantasy sports worldwide. The acquisition will double the headcount of Betsperts. Fantasy Life App co-founder and ESPN fantasy sports expert, Matthew Berry will stay on with Betsperts as a board member and a significant minority shareholder of the company.
Founded in 2018, by co-founders Reid Rooney and Austin Harper, Betsperts was created to allow users to share information, content and resources to create a more informed and stronger betting community. Following the closing of the acquisition, Betsperts is actively raising a multi-million Series A funding round. The round will be used to fund growth strategies including talent, adding more content and user acquisition while also making significant advancements in technology. The company is currently projecting revenue of more than 20x its 2020 full year results.
“The future of sports betting is stronger social connectivity between bettors and we are leading the way in building the destinations for communities,” said Reid Rooney, CEO of Betsperts. “The acquisition of Fantasy Life App is a major stepping stone in providing our loyal users with advanced capabilities where they’ll be able to not just interact within the community but utilize Betsperts to grow, fortify and effectively monetize their sports betting following much like how influencers leverage other social media platforms.”
With more than 10,000,000+ monthly visits across their properties during the 2020 football season, Betsperts Media & Technology Group will utilize content and technology from the two apps to enhance capabilities and drive deeper user engagement. Sports bettors and fantasy players will receive the fastest news alerts, information and social capabilities on the market.
“Community and the social fabric of gaming has been a huge part of my life and career. I write about it extensively and it’s what led to the creation of the Fantasy Life App for fantasy and DFS players. When I saw what Reid and Austin had built with the Betsperts community I was really impressed. They’ve done for sports betting what we have done for fantasy – used advanced technology to create a robust and highly engaged community,” said Matthew Berry. “The companies are a perfect complement to each other and as gaming in all forms keeps growing in America, I know that bettors and fantasy players alike will continue to look to Betsperts and the Fantasy Life Apps for more ways to interact, educate and entertain themselves.”
Berry will be joining a Betsperts board that also includes David VanEgmond, ex-Barstool Sports and FanDuel executive and current founder & CEO of Bettor Capital. Investors in the new Betsperts entity include Parlay Capital Holdings, Velo Partners, MLB players Evan Longoria, Adam Wainwright and David Price, NBA All Star Richard Jefferson, NASCAR driver Kyle Busch, Grammy winner Darius Rucker, entrepreneur and Atlanta Hawks owner Jesse Itzler and Eric Norlin of SK Ventures.