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Intralot S.A. to Acquire Bally’s International Interactive Business in a Transaction that Creates a Global Gaming Technology and Services Company in Lottery and Digital Online Gaming Markets

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Intralot S.A. to Acquire Bally's International Interactive Business

 

Intralot S.A. to Remain Listed on the Athens Stock Exchange Transaction Enterprise Value of €2.7 Billion

Intralot S.A. (ATSE: INLOT) (“Intralot”) and Bally’s Corporation (NYSE: BALY) (“Bally’s”) today announced that their respective Boards of Directors approved their entry into a definitive transaction agreement (“Transaction Agreement”) pursuant to which Intralot will acquire Bally’s International Interactive business (the “International Interactive Business”) in a cash-and-shares transaction that values the International Interactive Business at an enterprise value of €2.7 billion (the “Transaction”). The consideration for the acquisition of the International Interactive Business will comprise a combination of cash paid by Intralot and newly issued shares delivered by Intralot to Bally’s, as more specifically detailed below. As part of the Transaction, Intralot expects to refinance part of its existing debt facilities and Bally’s also expects to repay secured debt from the cash proceeds.

The Transaction consideration to Bally’s, after assumptions of certain liabilities by the involved parties, will (subject to certain agreed adjustments) be made up of:

  • €1.530bn cash consideration, and
  • €1.136bn of newly issued shares in new Intralot (873,707,073 shares, at an implied value of €1.30 per share).

In order to support the €1.530bn cash consideration to Bally’s and refinance part of its existing debt, Intralot has obtained commitments from Citizens Bank, Deutsche Bank, Goldman Sachs, and Jefferies for debt financing up to €1.6bn (which is expected to be refinanced through the debt capital markets and is subject to certain conditions precedent) and expects to launch an up to €400mn share capital increase by way of an equity offering of shares listed on the Athens Stock Exchange, subject to corporate and regulatory approvals.

Following the completion of the Transaction, Intralot is expected to remain listed on the Athens Stock Exchange. Bally’s, currently Intralot’s largest shareholder, is expected to become the majority shareholder of Intralot as a result of the Transaction with a significant equity stake in Intralot. Intralot’s founder, Mr. Sokratis Kokkalis, will maintain a significant stake in Intralot.

Following the completion of the Transaction, Intralot is expected to be a leading digital gaming operator and technology provider for lottery products with a footprint in some of the most attractive markets in Europe and North America. The combined technology capabilities of the two companies will allow Intralot to pursue new opportunities in gaming and lottery markets globally.

Intralot, following the completion of the Transaction, is expected to be among the largest companies by market capitalization listed on the Athens Stock Exchange.

The completion of the Transaction is expected to occur in the fourth quarter of 2025, subject to certain Intralot shareholder approvals, customary antitrust and gaming regulatory approvals and other customary closing conditions.

In connection with the Transaction, Bally’s has secured commitments for a $500mn secured debt facility which, together with the cash proceeds from the Transaction, will be used to repay secured debt. In addition, Bally’s has secured commitments for a $100mn delayed draw secured debt facility, which may be used following the consummation of the Transaction for general corporate purposes, including the development of Bally’s Chicago.

Intralot has also today received notice that Bally’s and its affiliates’ ownership in Intralot has increased from 26.86% to 33.34%, following which a mandatory tender offer obligation for the remaining outstanding shares of Intralot has been triggered.

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Sokratis Kokkalis, Intralot’s founder and the current Chairman, commented: The transaction we announced today marks a doubly important day: On the one hand, for Intralot, which is growing with the acquisition of the online division of Bally’s International Interactive, creating a company with significant multiples in operating profits and unlimited space to expand into online gaming. On the other hand, for Greece and the Greek stock exchange, where a strong large-cap company is being created with the prospect of attracting significant foreign capital, helping to establish the country as a reliable investment destination.

It is also a special day for me personally to see the company I founded 33 years ago in Greece and which has become one of the top three companies in the lottery technology industry worldwide through its technology innovation and dynamism, acquiring new vision and prospects. Finally, I would like to thank Mr. Kim for his commitment to our partnership.

Soohyung Kim, Chairman of Bally’s board and Vice Chairman of Intralot’s board, commented: This is a tremendous statement of intent that signals Bally’s strong commitment to establishing a global lottery and online gaming champion. By joining with Intralot, the resulting company will be anchored in Europe, and will have significantly greater financial scale from which to drive growth and compete on a global basis.

Nikolaos Nikolakopoulos, Intralot’s CEO and board member, commented: Intralot takes a major step forward in becoming a global technology and services leader in the Lottery and Gaming sectors. Bally’s brings unparalleled digital capabilities, technological and operational, giving us a unique advantage in helping State Lotteries enhance player experiences and maximize returns for good causes.

Robeson Reeves, Bally’s CEO and board member, commented: This transaction marks a transformative moment for Bally’s as we unite our outstanding gaming and data technology with Intralot’s exceptional expertise in lottery. Together, we are creating a unique proposition that will pave the way for a new era of innovation and growth across the entire gaming spectrum.

 

Highlights

  • Creation of a global iGaming and Lottery champion with enhanced diversification and scale and a highly complementary product offering across B2B / B2C that is expected to unlock significant cross selling opportunities.
  • Exposure to both the fast-growing iGaming and Lottery markets with $187bn global Total Addressable Market (TAM) in 2029 supported by robust 14% iGaming and 5% lottery projected compounded growth rates in TAM from 2024 through to 2029. Intralot’s historical resilient contracted B2B lottery revenue and renewal track record combined with the International Interactive Business’s strong B2C iGaming market position, as a leading online casino operator in the UK favorably position Intralot, following the Transaction, to benefit from this strong forecasted market growth.
  • Highly complementary technology platforms, integrating Intralot’s LotosX, PlayerX systems with the Bally’s International Interactive’s Vitruvian data analytics platform. The combined technology stack is expected to enhance competitiveness in contract renewals and new opportunities via platform enhancement, loyalty program integration, data-driven marketing and real-time customer insights.
  • Resilient, recurring lottery revenues complemented by stable growing iGaming revenue, with Intralot having over €1.4bn in contracted lottery revenue through 2029, an 89% historical contract renewal rate, and a 16-year average contract duration supported by a sustainable market leading iGaming position of the International Interactive Business in the UK with best-in-class margins vs peers driven by strong technology offering.
  • Enhanced aggregated financial profile, with €1.1bn revenues, approximately 38% pre-synergies EBITDA margin and strong operating free cash flow conversion above 90% enhanced by short-term achievable cost synergies across organisational, third-party and operational areas driving additional margin expansion.
  • Multiple organic and strategic growth levers, with elevated positioning across the gaming value chain presenting new product and geographic expansion optionality. Revenue opportunities include expansion into new B2C markets, envisaged entry into high-potential charity lottery segments in the UK and US, and cross sell opportunities across the overall B2B and B2C customer base.
  • Strong governance and ESG standards, with a commitment to responsible gaming, long-standing regulatory relationships across 40+ jurisdictions, and a diverse, experienced leadership team.
  • Prudent financial policy, with post-Transaction Intralot targeting c.2.5x steady-state net leverage and dividend payout ratio of 35% of net income with flexibility for higher distributions subject to performance and capital structure considerations.

 

Management and Governance

Following the completion of the Transaction, the Intralot management team is expected to be enhanced with Robeson Reeves (Bally’s CEO and a member of its board), who is expected to also become Intralot’s CEO. Nikolaos Nikolakopoulos (Intralot’s current Group CEO and a current member of its board) is expected to serve as President and CEO of the Lotteries division of Intralot, and Chrysostomos

 

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Sfatos (Intralot’s current Group Deputy CEO and a current member of its board), expected to serve as Intralot’s CFO.

Following the completion of the Transaction, Intralot is expected to undertake any necessary corporate actions required by Greek law to cause the Intralot board of directors following the completion of the Transaction to comprise 11 directors, a majority of whom will be independent, and with Sokratis Kokkalis (Intralot’s founder and the current Chairman of Intralot’s board), Soohyung Kim (the Chairman of Bally’s board and Vice Chairman of Intralot’s board), and the aforementioned Messrs. Reeves and Nikolakopoulos each expected to serve as directors as well.

 

Transaction Structure

The Transaction will be implemented through Intralot’s direct or indirect acquisition of 100% of the equity of Bally’s Holdings Limited, a wholly-owned subsidiary of Bally’s and the current parent company of the International Interactive Business, in exchange for the cash and equity consideration described above. More specifically, Bally’s will acquire the newly issued shares of Intralot in part in consideration for the sale of a portion of the International Interactive Business (together with the cash consideration) and in part as consideration for the contribution of another portion to Intralot as part of an Intralot share capital increase.

The Transaction Agreement is expected to be entered into following the expiration of a 10-day statutory waiting period and any other requirements under art. 99 seq. of Greek Law 4548/2018 for related party transactions. The approval by Intralot’s Board of the entry into the Transaction Agreement as well as the fairness opinion obtained by Intralot in connection with such approval according to art. 101 of Greek Law 4548/2018 are expected to be made available through the Greek Commercial Register and through the website maintained by Intralot with the Athens Exchange at www.athexgroup.gr.

 

Longer-Term Commercial Arrangements

On or about the completion of the Transaction, Intralot and Bally’s expect to enter into one or more brand licence and other IP licensing agreements, as well as certain services arrangements, that together will help ensure that both Intralot and Bally’s (in relation to its International Interactive Business entities following the Transaction) continue to benefit from the intellectual property and services that they historically benefitted from in the conduct of their respective businesses.

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BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States

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US charity BetBlocker and the Responsible Online Gaming Association (ROGA), an independent association representing 90% of the legal U.S. sports betting industry, are today announcing a partnership to ensure that any American can access free, anonymous to use blocking software.

BetBlocker provides free, anonymous to use, blocking software allowing users to manage their access to online gambling services. The charity has supported over a 150k active users 2025, including over 10k US users.

Duncan Garvie, Founder of BetBlocker, offered this comment on the partnership:

“The single most effective way for BetBlocker to reach the audience that stand to benefit from our tool is via partnerships with the industry. ROGA represents a coordinated by the U.S. industry to improve responsible gaming standards throughout the sector. Having their backing for the BetBlocker project is a significant step forward for our organisation and will ensure that people who want support to structure where and when they can play online will be able to do so anonymously and for free.”

ROGA was established to raise the standard for responsible online gaming through collaboration, innovation, and a commitment to evidence-based practices,” said Dr. Jennifer Shatley, Executive Director of ROGA. “Making resources like BetBlocker more visible and accessible is one way we put that mission into action. We’re equipping individuals with practical tools that support their decisions and well-being.”

BetBlocker’s app is available on Android, iOS, Windows, Mac, Linux and Fire OS and can be set-up in under two minutes. The service is committed to reducing barriers to access to blocking software to improve engagement with this effective gaming management tool. ROGA’s commitment to viewing players as individuals and customizing support to their needs’ aligns perfectly with the soon to be launched Scheduling feature that BetBlocker will provide, supporting players to create profiles to ensures their block is on when they need it.

This collaboration represents a conscious commitment by both organizations to ensure that players who need support to manage their engagement with online gaming are supported with a diverse spectrum of available support options that can be tailored to the person’s individual needs.

About the Responsible Online Gaming Association
Launched in March 2024, the Responsible Online Gaming Association (ROGA) is comprised of eight of the nation’s largest online gaming operators, committed to promoting evidence-based best practices for responsible gaming. More information about ROGA is available here.

About BetBlocker
BetBlocker, a charity registered in Delaware. It is a not-for-profit that provides the only free (to everyone) gambling blocking software and multi-site and multi-jurisdiction responsible gaming mechanisms for consumers. At no cost, the game-changing software empowers users to play responsibly, allowing them to take steps to manage their access to gaming across all devices and platforms. BetBlocker is available all over the world and captures both regulated and unregulated gaming sites and apps.

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ZBD and TapNation forge new status quo in rewarded gaming

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ZBD, the payments innovator powering real-money rewards for games, has introduced embedded in-game rewards, an evolution in how mobile games use real-money rewards to engage players, alongside launch partners including TapNation and Fumb Games.

Embedded rewards are a new approach to rewards in the mobile gaming industry, taking lessons learned from the rise of rewarded play apps to give any game the ability to incentivize users to play more, for longer and more profitably. Players can now earn real-money rewards inside the game, not a separate app, resulting in triple-digit retention boosts.

This solves an issue inherent in rewards apps which, while undeniably effective, limit the scale at which games can benefit from rewards by only applying rewards systems to users sent to a game from a specific app. Additionally, this system mostly performs well for IAP-monetized games due to the high cost of rewarded users, which are difficult to absorb for ad-monetized titles.

ZBD’s solution changes that. Already successfully integrated into titles such as Idle Bank, an idle tycoon hit by TapNation with more than 12M downloads, it embeds rewards directly into the gameplay experience. Powered by a lightweight SDK, the ZBD model drives improved retention and monetization for titles that monetize with ads as well as IAPs.

Philippe Lenormand, Head of Web3 at TapNation said:

“ZBD is taking a bold approach to boosting game monetization while keeping players happy, which comes at a good time for the industry. Embedded rewards have the potential to transform performance for games, especially those that partly rely on ad monetization.”

Beyond TapNation, the new SDK is already live in 20+ games from 7 other partners, including Fumb Games, PlayEmber and Hazmob. This includes a mix of older games, like Merge Monsters from Fumb Games, which saw a +181% increase in D7 retention after years of little activity, as well as new titles geared towards rewards, like Crypto Idle Tycoon by Ruleks Games, which saw its D30 retention climb by +355% and ad revenue per user by +124%.

Ben Cousens, Chief Strategy Officer at ZBD said:

“Rewards are proven beyond doubt to improve the value exchange between games and gamers, leading to powerful upticks in engagement, retention and monetization. With embedded rewards, we’re unlocking that potential beyond the constraints of rewarded UA channels. We’re using real-money payments to make a game more worth playing. And removing all the complexity that usually comes with payments to create a solution tailor-made for mobile game studios.”

Rewards powered by ZBD are always real money, not just in-game points. To facilitate this kind of money movement for amounts as small as a cent, ZBD uses the Bitcoin Lightning Network. But developers can choose whatever icon and currency name they want to show for the rewards, the Lightning Network is just the underlying payments layer that enables the transactions in real-time all over the world. ZBD has long offered a powerful payments API for studios to craft bespoke reward systems with custom logic, interfaces, and UX flows. The SDK builds on that foundation, transforming what was once an extensive technical integration into a ready-to-deploy layer that gets games live with rewards in less than a week.

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Last month, ZBD announced its payments technology had been approved by Apple to enable native Bitcoin microtransactions in the mobile game SaruTobi, making it the first iOS game to integrate in-app purchases using Bitcoin. Now, embedded rewards are making it easy for any game to send microtransactions to players and gain massive performance boosts.

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SOFTSWISS Releases 19-in-1 Market Overview: iGaming in Latin America

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SOFTSWISS Releases 19-in-1 Market Overview: iGaming in Latin America

 

SOFTSWISS, a global tech provider of iGaming software solutions, has unveiled its latest report on Latin America’s iGaming landscape, providing a comprehensive, data-rich guide for operators navigating one of the industry’s fastest-evolving regions. 

After becoming the first certified iGaming software provider in Brazil and obtaining further approval in Peru, SOFTSWISS has deepened its regional expertise to help operators, regulators, and stakeholders better understand and operate within the dynamic LatAm iGaming market.

As the iGaming sector turns its eyes toward emerging markets, Latin America stands out as both a challenge and an opportunity. The newly released Latin America’s iGaming Market Overview from SOFTSWISS offers a detailed, country-by-country analysis of the region’s regulatory frameworks, market potential, and player behaviour. 

The report serves as a starting point for understanding gambling regulation across Latin America. It helps analysts, governmental institutions, and operators solve the problem of scattered and unclear information about the market peculiarities of the region’s countries, equipping stakeholders with the knowledge to build strategies grounded in local realities.

What’s Inside the Report?

The iGaming in Latin America Market Overview examines 19 jurisdictions and outlines their licensing conditions, taxation models, local ownership requirements, and digital infrastructure, which collectively shape the operating landscape. The 2025 edition offers:

  • Detailed regulatory snapshots for land-based and online gambling in LatAm countries
  • In-depth assessments of mobile penetration, payment infrastructure, and demographic trends
  • Analysis of traditional betting culture and its impact on online product strategies
  • Insights into upcoming reforms and their competitive implications

Many local experts note that the Latin American market is highly fragmented, with each country presenting its own unique regulatory landscape for iGaming. From Costa Rica’s legal grey zones to Paraguay’s border casinos and Brazil’s regulatory leap with Law No. 14.790, the report underscores how nuanced and fragmented the market remains. Understanding distinct frameworks is critical for any operator looking to succeed in the region, whose potential is really powerful when approached strategically.

Magnho José, President of Instituto Jogo Legal (IJL), comments: “Costa Rica’s open licensing model has positioned the country as a global hub for online gambling, serving operators from both Latin and North America. Meanwhile, border zones like Ciudad del Este in Paraguay host some of the region’s most established land-based casinos. Latin America’s market isn’t just growing, it’s geographically layered and commercially diverse.”

The SOFTSWISS overview gives operators a clear, data-informed view of where the region stands today – and where it is headed next.

Dario Leiman, Head of Business Development in Latin America at SOFTSWISS, shares his excitement: “With Brazil’s full-scale iGaming regulation now in place, SOFTSWISS is fully ready to operate in the market. In parallel, we’ve been evaluating opportunities in other Latin American countries. This report is more than a regional snapshot – it’s a practical tool for any operator looking to eliminate the guesswork from market entry and make informed decisions.”

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The Latin America report is part of a broader effort by SOFTSWISS to deliver strategic, market-specific intelligence for iGaming professionals. Earlier this year, the company released the iGaming in South Africa 2025 report – an in-depth analysis of one of Africa’s most promising regulated markets.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

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