Latest News
Optimove Announces Opening of APAC Operations; Appoints Jack Wheeler to Lead the Region

Optimove, the leader in Positionless Marketing and the #1 player engagement platform in iGaming, today announced that after more than two years of activity in the Asia-Pacific region, it has opened operations in the region with two offices. iGaming veteran, Jack Wheeler, has been appointed the Head of APAC.
Wheeler brings more than ten years of experience in enterprise sales, SaaS innovation, and iGaming. He most recently served as Co-Founder and COO of PRLY, a community-based SaaS platform for the sports and iGaming sectors. His prior roles include leadership positions at Salesforce, where he helped drive APAC initiatives, as well as advisory roles with iGaming syndicates and equity positions in multiple Asia-based iGaming start-ups.
“Jack brings an exceptional mix of entrepreneurial drive, enterprise experience, and regional expertise to Optimove,” said Motti Colman, VP of Revenue at Optimove. “His deep understanding of both the iGaming and sports industries, paired with his proven ability to scale partnerships in APAC, makes him the ideal leader for our expansion in this fast-growing market.”
As Head of APAC, Wheeler will focus on growing Optimove’s presence among iGaming operators across the region.
“This is a pivotal moment for iGaming in APAC,” said Wheeler. “The fast growth across the region, particularly in the Philippines and Malaysia, presents a major opportunity for brands to scale smarter, faster, and more profitably. Optimove’s experience in helping operators grow across the globe will be a boon to APAC operators as they map out their strategy. Optimove’s Positionless Marketing approach, and the fact that it is the number one engagement platform in iGaming, makes this especially exciting to me.”
Optimove’s APAC expansion comes in response to rising global demand for unified marketing platforms that combine data, automation, and personalization at scale. By enabling marketers to independently launch personalized, real-time campaigns, Optimove is transforming how iGaming operators grow player relationships and lifetime value.
A key offering for the region is Optimove’s Ignite+ program. The comprehensive program is designed to accelerate growth for emerging iGaming and sports betting operators. It offers exclusive access to Optimove’s #1 Player Engagement Platform, along with expert CRM guidance, actionable insights, and proprietary industry benchmarks. Optimove Ignite+ empowers operators to enhance player engagement, improve marketing efficiency, and scale efficiently in a highly competitive market.
In addition to being the APAC Lead, Jack Wheeler is a Senior Account Executive at Optimove.
Latest News
Stake Colombia welcomes tennis star Juan Sebastián Cabal as new ambassador

Stake Colombia is proud to announce its sponsorship and the incorporation of Juan Sebastián Cabal, the Colombian tennis legend, as its new ambassador. This alliance celebrates Cabal’s unparalleled career and reinforces Stake Colombia’s commitment to sports, excellence, and the Colombian community.
Juan Sebastián Cabal, an iconic figure in Colombian tennis, reached the top of the doubles world ranking in 2019, forming one of the most prominent duos of the last decade with Robert Farah. Together, they conquered Wimbledon and the US Open, were finalists at Roland Garros and the Australian Open in men’s doubles, and Cabal also won the Australian Open in mixed doubles. Furthermore, they achieved multiple victories in ATP 1000, 500, and 250 tournaments. His career is a clear example of perseverance, talent, and excellence, leaving an indelible mark on global tennis.
“Having Juan Sebastián Cabal as an ambassador is key for Stake Colombia. At a time when paddle is experiencing an explosion in popularity across the country, fostering entertainment among young people is fundamental. Supporting, connecting with the community, and offering new experiences is what drives us, and this alliance is an opportunity to truly excite both paddle and tennis enthusiasts alike,” stated Diana Otálora, Country Manager of Stake Colombia.
Beyond his impressive records and titles, Juan Sebastián Cabal embodies the fighting and resilient spirit of Colombian athletes. He has represented Colombia in three editions of the Olympic Games and has been a fundamental pillar in the Davis Cup for more than 15 years. Currently, Cabal continues his legacy in padel and sports development through his club “Padeling by Cabal,” which promotes well-being and physical activity in his hometown, inspiring new generations of athletes and strengthening national pride.
Regarding this new alliance with Stake Colombia, Cabal stated that “it is a fantastic opportunity to continue promoting the values of sport and dedication that have accompanied me throughout my career. I am excited about the idea of working together to inspire more people and support sports development in our country.”
The collaboration between Stake and Juan Sebastián Cabal is a testament to their shared passion for sports and entertainment. Through this partnership, Stake Colombia will seek to promote sports integrity and connect communities with innovative and exciting experiences.
Latest News
Buffalo Run Casino & Resort Selects QCI Go to Empower Hosts and Enhance Guest Engagement

Buffalo Run Casino & Resort has chosen Quick Custom Intelligence’s (QCI) Go, a native mobile app designed specifically for casino hosts, to elevate host productivity and deliver a superior guest experience.
QCI Go provides hosts with powerful tools including player card scanning, real-time player lookup, seamless access to QCI Meet and QCI Events, and robust task management features—all in a user-friendly mobile interface. By putting these capabilities directly in the hands of hosts, QCI Go enables faster service, deeper guest relationships, and greater operational efficiency on the casino floor.
Mary Jewett, Vice President and General Marketing at Buffalo Run Casino & Resort, expressed excitement about the implementation:
“Bringing QCI Go to Buffalo Run Casino & Resort represents a significant advancement in how we empower our hosts to serve guests. With mobile access to key player information, events, and task management, our team can deliver personalized service in real time, enhancing both the guest experience and host effectiveness.”
Dr. Ralph Thomas, CEO of QCI, shared his perspective on the partnership:
“We are thrilled to deploy QCI Go at Buffalo Run Casino & Resort. By providing hosts with mobile access to the QCI platform, we enable them to deliver exceptional, timely service and foster stronger player relationships. This is a great example of how our mobile-first innovations help operators improve team productivity and guest satisfaction.”
QCI Go is part of Quick Custom Intelligence’s broader commitment to innovation in the gaming industry, providing operators with state-of-the-art tools that support host teams, streamline operations, and drive meaningful guest engagement.
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BMM TESTLABS’ BIG CYBER CLARIFIES LEADERSHIP TRANSITION AND ORGANIZATIONAL OVERSIGHT

BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Amit Sharma, former Chief Executive Officer of its BIG Cyber business, has not been affiliated with the Company in any capacity since October 2024.
BIG Cyber is focused on delivering world-class cybersecurity solutions to the global gaming industry under the leadership of Marzia Turrini, President, iGaming & Cybersecurity at BMM Testlabs. Turrini provides executive oversight for BIG Cyber’s strategy, services, and partnerships, ensuring the highest standards of security, professionalism, and customer care.
BMM Testlabs Chief Executive Officer Martin Storm said, “We take the integrity of our brand and communications seriously. While we thank Amit for his past contributions, we want to make it clear that he no longer represents BIG Cyber, BMM Testlabs, or BMM Innovation Group in any form. Our BIG Cyber solutions business continues to grow under the trusted leadership of Marzia Turrini and our global team of experts.”
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